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Nifty News: Square Enix invests into NFT gaming firm, Beeple speaks on NFT art future and more…

Pokémon Company International has taken an Australian company to court over advertising an unlicensed NFT-based Pokémon game and HSBC has filed for a host of NFT and Metaverse trademarks.

NFT-friendly Japanese gaming giant Square Enix has invested 7 billion yen ($52.7 million) into game developer Gumi to create “high-quality” mobile games, blockchain games and a Metaverse initiative, among other things.

Gumi mobile games: Gumi

According to a translation of the press release, the partnership will help Gumi tap certain intellectual property from Square Enix, while it has also teased that the duo could be teaming up for a game-NFT-focused marketplace.

“We are already considering the establishment of a platform dedicated to blockchain games and an NFT marketplace, etc. Through collaboration between the two companies, we will provide a one-stop service from the development and distribution of blockchain games to the sale and distribution of tokens and NFTs.”

The company also outlined plans to work on a host of NFT games that will likely have Metaverse integrations. The Japanese company has outlined a quirky new term called “Wow and Earn” which essentially refers to games built off of world-famous IP that is integrated with blockchain-based Play-to-Earn (P2E) features.

“In the future, while considering the use of powerful content that everyone recognizes, we will break away from the highly speculative blockchain games of the past and create value while enjoying fun and excitement. We strongly recognize that it is necessary for game users all over the world to create a blockchain game that realizes ‘Wow and Earn,'" the release reads.

Gumi also stated that its “working day and night” to develop its Metaverse-focused arm of the business, as it looks to add another source of revenue outside of mobile games.

Gumi has previously worked with Square Enix on a couple of mobile games as part of the Final Fantasy Brave Exvius series, and both firms are partners of the Oasys blockchain-gaming project, which is building its own network designed purely for P2E gaming.

Beeple outlines future of NFTs and art

Michael Winkelmann, the widely successful digital artist also known as Beeple, believes that all physical art in the future will one day have an NFT attached to it.

Speaking with the Wall Street Journal on Dec. 23, Beeple suggested that NFTs will massively help the art industry by providing superior methods for tracking provenance and storing verifiably authentic data.

“I think all paintings will eventually have NFTs attached just because again, it's a better system than just handing you a piece of paper,” he said, adding that:

“If you had a standardization around ‘this is a painting,’ you could have all the provenance in the metadata of that NFT. You could have [that data on] where that painting was shown. So it’s all there and it's searchable in a database.”

As such, he thinks that NFTs will eventually help build a standardized art database that “everyone relies on.”

Beeple: Wall Street Journal

Pokemon takes NFT company to court

Pokémon Company International has taken an Australian company to court over advertising an unlicensed NFT-based Pokémon game, according to documents lodged with the Federal Court of Australia.

The company in question is called “Pokémon Pty Ltd” and it has been advertising an unlicensed “metauniverse” P2E game on Ethereum called Pokeworld.

Pokeworld: Pokémon Pty Ltd

On its website, it also claims to work on a host of official Pokemon games in the past, while it also claims to have an official partnership with Pokémon Company International.

However in the court documents, the Pokemon IP holders are seeking to restrain Pokémon Pty Ltd from representing that they hold any license, partnership or rights to sell Pokemon NFTs.

It has also called for the company to halt the launch of the game, promote it using Pokemon trademarks on its website and social media.

HSBC trademarks

British multinational mega bank HSBC has filed virtual trademarks for its name and logo, outlining potential plans for a host of NFT, blockchain and Metaverse products.

In its filing, highlighted by licensed trademark attorney, Mike Kondoudis via Twitter on Dec. 23, the HSBC lists a host of products and services including downloadable NFT virtual goods and files, virtual world friendly debit cards, NFT music and video content files.

The Metaverse appears to be a keen focus in the filing, as it also states that it is looking at providing financial advisory and entertainment services in the Metaverse and other virtual worlds.

Other Nifty News:

Hackers linked to North Korea’s Lazarus Group are reportedly behind a massive phishing campaign targeting NFT investors — utilizing nearly 500 phishing domains to dupe victims.

NFT marketplace OpenSea has been banning artists and collectors from Cuba, citing United States sanctions as the key reason behind its action.

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Bandai Namco, SEGA among gaming giants eyeing blockchain gaming

Big gaming firms are working to spur mainstream blockchain gaming adoption, and don’t want to “change that policy” even if it causes pushback from some.

Japanese gaming giants are positioning for mainstream blockchain game adoption, and will not be swayed by the section of gamers that are against crypto and nonfungible tokens (NFTs), an exec from the Oasys blockchain project told Cointelegraph.

Speaking to Cointelegraph at the 2022 Tokyo Games Show last week, Oasys Representative Director Ryo Matsubara emphasized that the project’s big-name partners such as Bandai Namco, Sega and Square Enix are not just jumping on the crypto bandwagon —there's a long-term vision for blockchain-based Play-to-Earn (P2E) gaming:

"We have a shared vision about blockchain at the executive level. They don't [want to] change that policy. They really understand the future adoption of blockchain. They're not thinking about, you know, just the revenue, they want to create the next future [of gaming].”

Bandai Namco has developed beloved titles such as Tekken and Pac-Man, Sega’s most famous title is generally seen as Sonic the Hedgehog, while Square Enix is the developer of the widely popular Final Fantasy franchise.

Questioned whether these companies are looking to integrate blockchain tech with their current gaming franchises, Matsubara suggested that they are initially looking at developing brand new blockchain games instead.

He noted that as this is a completely “new model” of gaming, it needs more time to mature before these big companies will look at broader blockchain integrations with traditional games.

“When the model is fixed, becomes sustainable and successful, then strong [popular] IP will be added,” he said.

Looking at what needs to be improved in blockchain gaming, Matsubara noted that a “big problem” so far is that many projects are too dependent on the price of in-game tokens. As a result, there is more demand for “speculation” rather than the gameplay itself.

He went on to note that there will be an “adjustment” over time as projects work to develop genuine hype for the games themselves, most likely by improving the overall gaming experience.

Related: Japanese gov't issues NFTs to reward local authorities' work

This echoed similar sentiments to the lead community manager at Australia-based game developer and Animoca Brands subsidiary Blowfish Studios Luke Sillay, who was also at the event.

During an interview with Cointelegraph, Sillay emphasized that more people want games that are actually “fun to play” rather than just a hustle to earn tokens.

Oasys’ proof-of-stake blockchain is geared directly towards gaming and is tentatively set for an official mainnet launch in the remaining months of this year. Matsubara also hinted that games from its big-name partners will likely be announced next year.

Looking outside Japan, major western gaming companies such as Fortnite developers Epic Games have increased exposure to blockchain gaming of late. Last week the Epic Games store listed a new free-to-play NFT game called Blankos Block Party by Mythical Games.

The move follows comments from Epic Games CEO Tim Sweeney in July, in which he stated that his company “definitely” wouldn’t follow Microsoft’s Minecraft in banning NFT integrations in games.

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Final Fantasy creators join Oasys blockchain, gamers whine about it

As part of the deal, Square Enix will develop games on Oasys’ PoS network, joining the likes of Sega, Double Jump, Bandai Namco and Ubisoft.

Square Enix, the Japanese game developer behind the beloved Final Fantasy franchise has signed on as a node validator for blockchain gaming project Oasys, with the duo also teaming up to create blockchain games.

The move has predictably been met with criticism from some crypto and NFT hating members of the gaming community, irritated that the firm is continuing to double down its focus on blockchain tech.

In a Sept. 12 announcement, Oasys revealed that Square Enix had jumped on board to be the project’s 21st node validator, taking up the final slot of initial validators.

Moving forward the duo will also team up to develop new games on Oasys’ EVM compatible Proof-of-Stake (PoS) blockchain, which hopes to become a hub for Triple A quality games with Play-to-Earn (P2E) integrations.

Square Enix joins a host of big names in gaming to partner with Oasys such as Sega, Double Jump, Bandai Namco and Ubisoft — with the latter also having a troubled history with gamers who have pushed back against the firm’s NFT gaming initiative Quartz.

The pitchforks are out

While the prospect of having reputable gaming giants jumping behind a blockchain project is welcome news in the blockchain world, the traditional gaming community has not received Square Enix’s move well.

The Gamer reported the news, with the headline: “Square Enix Sets Its Dreaded NFT Plans In Motion By Partnering With Crypto Company.”

 Square Enix article: The Gamer

“Unlike most video game developers who decided to announce their ventures into the jpeg-filled world of NFTs, Square Enix has only been doubling down on it,” the article notes, as it questions Square Enix president and CEO Yosuke Matsuda’s previous statements about introducing P2E elements into games:

“He probably ignored the fact that so many NFT games aren't just scams, but also look like they were made by an actual bored ape.”

On Twitter gamer @ShyVortex said the partnership was “truly disgusting. Never buying a Square Enix game again,” while @eramaster12 questioned “what does it take to f#ckin force them to stop?.”

@Pilnok also chimed in that this “has become tiresome and embarrassing” and @ManuelRomer2 added “what about just don’t entirely?”

Square Enix and blockchain

Square Enix has been gradually ramping up its blockchain related plans in 2022, despite pushback.

Matsuda stated in a New Year’s Letter in January that he was particularly interested in the idea of introducing blockchain-enabled “token economies” into games to incentivize both players and users that generate content to add to the games.

“With advances in token economies, users will be provided with explicit incentives, thereby resulting not only in greater consistency in their motivation, but also creating a tangible upside to their creative efforts,” he wrote.

Related: Ubisoft cools off on NFTs and blockchain, says it’s in ‘research mode’

While blockchain is yet to creep into Square Enix’s games, the firm kicked things off in July by releasing tokenized character figures for $129.99 featuring characters such as Cloud Strife from Final Fantasy.

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US Bitcoin reserve could slash national debt 35% by 2049: VanEck