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Square Enix partners with Enjin to launch Final Fantasy VII collectibles

Fans can pre-order Final Fantasy VII’s 25th-anniversary figures at the Square Enix store, while the digital collectibles will be available in 2030.

Game development giant Square Enix partnered with nonfungible token (NFT) platform Enjin (ENJ) to launch a digital and physical collection featuring Final Fantasy VII, a highly popular video game series. 

In an announcement, Enjin said that to get the NFTs, fans must pre-order Final Fantasy VII's 25th-anniversary products at Square Enix's store. The products will include a code to the digital collectible counterpart which can be redeemed at the NFT platform called the Efinity network in 2023. 

According to Enjin CTO Witek Radomski, the partnership will have a good effect on digital assets and entertainment. The CTO noted that this is because Square Enix is making its way into the industry, setting an example for other big gaming firms.

In May, the gaming giant revealed its plans to issue tokens and make investments in the Web3 gaming space. The firm highlighted that it will launch more NFTs featuring its games as part of its 2022 business strategy. The success of its initial venture into NFTs has pushed the firm to pursue more initiatives in the blockchain space.

Back in 2020, the game development firm led an investment round for The Sandbox (SAND). With Square Enix and other investors, The Sandbox was able to raise $2 million in cash and digital assets.

Related: Blockchain games take on the mainstream: Here’s how they can win

Earlier in July, Cointelegraph Markets Pro spoke with Radomski through an ask-me-anything session. According to the Enjin CTO, once the bear market settles down, blockchain gaming will emerge, and more established developers will create fun games with NFT utility, and not just playing to earn.

Meanwhile, experts are clashing on virtual reality's (VR) place in the Metaverse. While many believe that the Metaverse and VR are a natural fit with each other, some believe that the two should develop separately without any mutual considerations.

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Video Game Giant Square Enix Plans to Drop a Final Fantasy VII NFT Collection in 2023

Video Game Giant Square Enix Plans to Drop a Final Fantasy VII NFT Collection in 2023According to the non-fungible token (NFT) company Enjin, the firm has inked a deal with the Japanese entertainment conglomerate and leading video game developer Square Enix. The partnership will produce the launch of Final Fantasy VII 25th Anniversary cards and figures on the cross-chain network platform Efinity. Japanese Software Developer Square Enix to Issue Final […]

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Developer Behind the World’s Best-Selling Video Game Has No Intentions of Using Blockchain and NFTs in Minecraft

Developer Behind the World’s Best-Selling Video Game Has No Intentions of Using Blockchain and NFTs in MinecraftOn July 20, 2022, Mojang Studios the Swedish video game developer behind the world’s best-selling game of all time said blockchain or non-fungible token (NFT) technologies are “not permitted to be integrated inside [Mojang’s] client and server applications.” Mojang stressed that NFTs or any use of blockchain tech cannot be integrated into any “in-game content […]

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Fintech and Bitcoin Payments Firm Zebedee Raises $35 Million From Kingsway Capital, Square Enix

Fintech and Bitcoin Payments Firm Zebedee Raises  Million From Kingsway Capital, Square EnixOn Tuesday, the fintech and payment processor Zebedee announced the company has raised $35 million from Kingsway Capital, Raine Group, and video game giant Square Enix. Zebedee detailed that the Series B funding will help the startup “scale company-wide to meet the needs of the biggest names in the games industry.” Gaming-Focused Fintech Zebedee Secures […]

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Former Tiktok Gaming Boss Launches Metao, a ‘Blockchain Agnostic’ Gaming Company

Former Tiktok Gaming Boss Launches Metao, a ‘Blockchain Agnostic’ Gaming CompanyJason Fung, former head of gaming at Tiktok, the video-based social media, is launching a blockchain-based gaming startup. The company, called Metao, will focus on providing “blockchain-agnostic” solutions that will allow Web3 game creators to expand their reach and not be limited to just a chain and an ecosystem tied to a certain token. Metao […]

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Sequel to Iconic RPG Ni No Kuni to Feature NFT Integration and Play-to-Earn Mechanics

Sequel to Iconic RPG Ni No Kuni to Feature NFT Integration and Play-to-Earn MechanicsThe new installment of Ni No Kuni, an RPG franchise brought by independent gaming studio Level 5 and animated by Studio Ghibli, has launched with blockchain elements present. The game, which has been designed for mobile and PC platforms, introduces a token system that lets players use their earnings outside of the game, and will […]

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Square Enix to Reinforce Blockchain Bet, According to Latest Earnings Report

Square Enix to Reinforce Blockchain Bet, According to Latest Earnings ReportSquare Enix has announced its new mid-term business plan, reinforcing its blockchain pivot according to the documents presented. The company will continue to invest in key companies in the blockchain arena, including Animoca Brands and The Sandbox, and will also consider other investments in the area. Square Enix recently sold its Western studios for $300 […]

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Square Enix plans to issue tokens and invest heavily in Web3 gaming

The major game developer is reshaping its business strategy to include a more robust NFT ecosystem by investing in blockchain gaming infrastructure.

Gaming giant Square Enix has revealed in its Q1 earnings report that it will expand nonfungible tokens (NFT) into more game products as part of its medium-term business strategy in 2022.

Square Enix (SE) is a Japanese game developer with $3 billion in assets under management according to its latest earnings report. The firm owns the Final Fantasy property and sold the Tomb Raider franchise for $300 million on May 3.

The report states that the firm piloted NFTs on the Shi-San-Sei Million Arthur game starting in February this year. The success of the pilot program will lead to the second season of the game’s NFTs and will ultimately see the firm pursue broader activities in the NFT and blockchain industries.

Among the top priorities of its blockchain domain initiatives, SE plans on establishing regulatory clarity and guidelines for blockchain games, tackling scalability in NFT economies, and considering founding a corporate capital venture unit.

The firm also stated that it plans on establishing an overseas entity that will handle “issuing, managing, and investing our own tokens,” suggesting the firm will begin creating an expansive gamingtoken economy.

SE has been working with Web3 gaming and Metaverse venture capital firm Animoca Brands to explore its options in the blockchain gaming space. Cooperation between the two firms is expected to grow as SE delves further into the ecosystem.

Animoca’s Executive Chairman Yat Siu believes Square Enix’s influence in gaming will only help the firm form a foothold in blockchain gaming. He told Cointelegraph today:

“Square Enix has already been talking about the potential of blockchain games for a long time so they get it better than most of the traditional gaming giants out there.”

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The report puts investments in and monetization of blockchain, artificial intelligence (AI), and cloud computing as its third objective in its medium-term business strategy. This is in line with CEO Yosuke Matsuda’s expressed intention for his company to become more involved in those technologies in January.

The popularity of Web3 and NFT gaming has remained robust throughout 2022 despite a general crypto market downturn. Market tracker DappRader shows that there were 1 million daily active gamers on May 14, nearly the same level as on January 1.

However, gamers are not buying as much as they used to as total sales volume for NFT game items has dropped 88% from $70 on January 1 to $8.7 million on May 14.

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Square Enix Closes $300 Million Sale of Western Studios to Bankroll Blockchain Pivot

Square Enix Closes 0 Million Sale of Western Studios to Bankroll Blockchain PivotSquare Enix, the influential Japanese gaming and publishing company, has sold its Western studios and some of its Western intellectual properties (IPs) to Embracer Group. The deal, which values these properties at $300 million, will allow the company to focus on the development of new businesses more aligned with the refined direction of the company, […]

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Square Enix to sell Tomb Raider franchise and invest in new initiatives such as blockchain

The Japanese video game publisher has already made grounds in the adoption of nonfungible tokens and expects metaverse technology to grow significantly.

In a statement published on Monday, Japanese video game publisher Square Enix announced that it would be divesting its popular Tomb Raider franchise for $300 million and investing the proceeds into blockchain, artificial intelligence (AI) and cloud computing technologies. 

The principal developer of Tomb Raider is Square Enix's subsidiary Crystal Dynamics, which generated $92 million in revenue in its fiscal year ending March 2021. Aside from Tomb Raider, Crystal Dynamics and Eidos Interactive, another subsidiary to be divested, hold intellectual properties for titles such as Deus Ex, Thief and Legacy of Kain. 

Shares of both companies, as well as Square Enix Montreal, will be transferred to Sweden-based Embracer Group AB. The agreement is expected to conclude between July and September of this year. 

Since its inception in 1996, the Tomb Raider franchise has sold more than 88 million units. About 40% of the sales came from the franchise's rebooted trilogy consisting of Tomb Raider, Rise of the Tomb Raider and Shadows of the Tomb Raider, while the rest came from sales of the original game. Additionally, the franchise saw over 53 million paid mobile downloads from games such as Lara Croft: Relic Run.

Related: Blockchain games take on the mainstream: Here’s how they can win

Cointelegraph previously reported that Yosuke Matsuda, CEO of Square Enix, revealed plans for blockchain, metaverse and nonfungible tokens integration at the beginning of the year. Specifically, the CEO sees the development of play-to-earn blockchain games as a key pillar of growth for the industry and expects 2022 to be a year with growing hype for the metaverse.

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