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7 blockchain-based platforms for content creators

From Steemit and LBRY to Ujo Music and SuperRare, discover how blockchain technology empowers content creators in the digital age.

Blockchain technology has recently penetrated a number of sectors, altering the way we do business, store data and interact with digital assets. The decentralized and transparent nature of blockchain also benefits content creators, including authors, musicians, artists and photographers.

Blockchain-based platforms offer unique opportunities for content creators to protect their intellectual property, receive fair compensation, and engage with a global audience. This article will explore seven blockchain-based platforms that enable content producers to earn money from their work while retaining creative control.

Steemit

A blockchain-based social media site called Steemit pays content producers in cryptocurrency. By publishing creative material, supporting worthy content and engaging with the platform’s community, users can earn “Steem” tokens.

The decentralized nature of the network ensures that content producers retain ownership and control over their creations. As a blogging platform, Steemit has grown in popularity, drawing content producers from a variety of industries.

LBRY

LBRY is a decentralized platform for publishing and sharing information that makes use of blockchain technology. By eliminating intermediaries, it enables content producers to publish their work directly on the platform.

Thanks to LBRY’s blockchain-based system, creators have complete ownership over their creations and receive fair compensation for their contributions. Additionally, users can find and access a variety of information thanks to LBRY’s distinctive architecture because no centralized authority controls what is made available.

Related: What’s next for NFTs and Web3 in the age of the creator economy?

Ujo Music

Ujo Music is a blockchain-based platform specifically designed for musicians and other music industry professionals. It provides an environment where musicians can publish their work, own their rights and receive payment from customers directly.

To make sure that artists are appropriately compensated for their work and have more control over licensing and royalties, Ujo Music makes use of the transparency and smart contracts offered by blockchain technology.

Po.et

Po.et is a blockchain platform that seeks to establish a decentralized, unchangeable database for artistic productions. It enables content producers to timestamp all of their digital assets on the blockchain, such as texts, photos, videos and more.

Creators can demonstrate ownership and a record of the existence of their work by doing this, which can be extremely helpful in situations involving copyright infringement. Po.et gives content producers the ability to enforce their intellectual property rights and offers a market for licensing and remuneration for their productions.

SuperRare

Digital art can be purchased on SuperRare, a blockchain-based marketplace. It enables artists to produce and market original digital works of art in the form of nonfungible tokens (NFTs).

Thanks to blockchain technology, each NFT represents a one-of-a-kind work of art and is indubitably rare. SuperRare gives creators a platform to share and make money from their digital works, and collectors may buy and possess unique digital artworks.

Related: The NFT marketplace: How to buy and sell nonfungible tokens

Audius

A decentralized music streaming service called Audius seeks to upend the established music business. It allows musicians to share and profit from their work without using intermediaries. Audius uses blockchain technology to make sure that creators are in charge of their content and are fairly compensated for their efforts.

The platform’s decentralized structure makes it possible for a more inclusive and diverse music ecosystem, which also aids up-and-coming musicians in gaining visibility and forging connections with their audience.

BitClout

Content producers can monetize their social media presence with BitClout, a blockchain-based social media platform. It uses a novel business model where users can purchase and exchange “creator coins” that represent significant figures on the platform.

Fans can support the development of their favorite creators by purchasing creator coins. BitClout gives content producers a fresh method to interact with their audience and open up revenue streams.

Russia Cautious on Tokenizing Real-World Assets

5 blockchain-based social media platforms to know

Discover five blockchain-based social media platforms that are reshaping online interactions.

Social media networks built on the blockchain are revolutionizing the way we share, interact and communicate with people online. These systems offer improved transparency, data ownership and decentralized incentives by utilizing the power of blockchain technology. 

This article will discuss five well-known blockchain-based social media sites: Steemit, Verasity, Binded, Audius and Sapien.

Steemit

Based on the Steem blockchain, Steemit is an innovative decentralized social media network. Users are paid for curating and creating content in this novel incentive approach. Users are motivated to create high-quality content and interact with the community since they can earn Steem (STEEM) tokens based on participation.

By fostering a thriving ecosystem of content producers and paying them directly, Steemit’s strategy transforms the conventional social media model.

Verasity

Verasity is another blockchain-based social media platform focusing on video content and monetization. It aims to empower content creators by providing a transparent and fair ecosystem for video sharing, viewing and earning rewards. Verasity utilizes its native token, VRA, to incentivize engagement, and reward both content creators and viewers.

Through blockchain technology, Verasity ensures the authenticity of views and provides a secure environment for content creators to monetize their videos. With features like ad blocking and ad fraud prevention, Verasity aims to improve the overall video content experience, while offering a sustainable monetization model for creators.

Related: 5 YouTube channels for learning graphic design

Binded

Binded is a cutting-edge blockchain technology-based platform designed specifically for photographers to protect their copyright. With Binded, photographers can safely upload their images to a blockchain-secured copyright vault. This ensures the authenticity and ownership of their work. Furthermore, Binded enables artists to share their creations while actively monitoring for any potential copyright infringements.

By leveraging the power of blockchain, Binded has successfully recorded and protected over 350,000 images, establishing itself as a reliable platform for copyright protection. In addition, Binded has simplified the copyright registration process for Instagram photos. Whenever a user posts an image on Instagram with the hashtag #Binded, it triggers an instant registration of the photo, ensuring quick and efficient copyright protection.

Audius

Audius is a decentralized music-sharing and streaming platform seeking to transform the music business. Audius, which was developed on the Ethereum blockchain, gives musicians direct control over their music and enables them to make money without using intermediaries.

Audius offers transparency, equitable rewards and censorship resistance by utilizing blockchain technology. Building networks and engaging with fans directly allows artists to get immediate feedback on their work.

Sapien

The blockchain-based social news network Sapien emphasizes user privacy, high-quality content and data ownership. It allows users to produce, distribute and engage in discourse about a range of topics, while still preserving control over their data.

Sapien has used blockchain technology to create a decentralized reputation system that promotes high-quality contributions and prevents spam and false information. Users can create customized news feeds and have meaningful conversations with other users who share their interests.

Related: 5 AI tools for learning and research

Factors to consider while monetizing content

When it comes to monetizing content, there are several key considerations that content creators should keep in mind:

Audience and niche

Understanding the target demographic and the specific niche one serves is essential. To design content that resonates with users, it is important to identify their requirements, preferences and behaviors. With this knowledge, users can choose the best content monetization tactics.

Value proposition

Outlining the special benefit provided to the audience is key. What distinguishes one’s content from others in the field? By emphasizing the advantages and solutions offered, it’s possible to attract and retain a dedicated audience.

Monetization models

Examining numerous monetization strategies allows for the selection of the models that best suit the audience and content. Advertising, sponsorships, affiliate marketing, subscriptions, premium content, product sales and crowdfunding are examples of popular monetization strategies. By weighing the advantages and disadvantages of each, users can choose the models that align with their content and goals.

Quality and consistency

Delivering high-quality material consistently helps gain the audience’s confidence and establish credibility. High-quality content leads to more viewers, greater engagement and increased revenue possibilities. Consistency in posting dates and content types is also essential for retaining and expanding the audience.

Diversification

Relying on just one way to monetize can be risky. Diversifying the sources of income helps to lessen dependence on any one source. Combining diverse monetization strategies, exploring joint ventures, or using various channels and media to reach a larger audience are effective ways to achieve diversification.

User experience and engagement

Prioritizing user experience and engagement helps keep users on the platform longer, attracting a bigger audience. Creating an intuitive, user-friendly platform or website for content consumption is crucial. Encouraging dialogue through polls, comments and social media interactions can enhance engagement. Engaging with the audience, addressing their comments and adapting the content as needed based on their preferences are important practices.

Promotion and marketing

Effective promotion and marketing methods are crucial for increasing the visibility of the content. Utilizing social media, email marketing, search engine optimization (SEO), partnerships with influencers, and cross-promotion can help reach a wider audience. Developing a strong personal brand and leveraging existing networks can also expand reach.

Analytics and data insights

Using analytics tools to monitor the effectiveness of monetization efforts is essential. Analyzing information about the audience’s demographics, engagement levels, conversion rates and revenue sources provides valuable insights. By making data-driven decisions and continually improving tactics, one can identify areas for development and optimize monetization strategies.

Legal and ethical considerations

Familiarizing oneself with the laws and ethical principles governing content monetization is important. Adhering to privacy rules, disclosure standards for sponsored content, and copyright restrictions ensures compliance. Transparency and honesty in monetization strategies build audience trust and protect the brand.

Innovation and adaptability

The digital landscape is ever-evolving, so being open to modifying monetization plans and exploring new possibilities is crucial. Staying informed about market developments, emerging platforms and tools that can enhance monetization efforts is also important. Regular experimentation, taking feedback to heart and adapting strategies are all necessary to stay ahead in the dynamic world of content monetization.

Russia Cautious on Tokenizing Real-World Assets

Major exchange listings spark a 40% rally in Steem, TrustSwap and 0x

STEEM, SWAP and ZRX prices surged shortly after a round of listings at major crypto exchanges.

Sentiment in the cryptocurrency market is on the upswing after small gains from Bitcoin (BTC) and altcoins hint that the market could be in the process of a bullish breakout.

A handful of altcoins are also finding momentum and a round of fresh partnership announcements appear to back the 40% gains seen in select assets on April 21.

Top 7 coins with the highest 24-hour price change. Source: Cointelegraph Markets Pro

Data from Cointelegraph Markets Pro and TradingView shows that the biggest gainers over the past 24-hours were Steem (STEEM), TrustSwap (SWAP) and 0x (ZRX).

Binance lists STEEM

The community-focused blockchain network Steem is the underlying chain for the social media platform Steemit, which allows users to earn rewards for their posts and interactions within the community.

Data from Cointelegraph Markets Pro and TradingView shows the price of STEEM hit a low of $0.344 on April 20 and then proceeded to surge 77.16% to hit a daily high at $0.61 on April 21 as its 24-hour trading volume exploded.

STEEM/USDT 4-hour chart. Source: TradingView

The sudden burst in momentum and trading volume for STEEM follows an announcement from Binance exchange that it was adding support for the STEEM/USDT trading pair.

TrustSwap trades at Bithumb

TrustSwap is a decentralized finance protocol that specializes in the creation of multi-chain token swaps and offers a host of other features including staking, the ability to mint new tokens and an in-house launchpad.

VORTECS™ data from Cointelegraph Markets Pro began to detect a bullish outlook for SWAP on April 16, prior to the recent price rise.

The VORTECS™ Score, exclusive to Cointelegraph, is an algorithmic comparison of historical and current market conditions derived from a combination of data points including market sentiment, trading volume, recent price movements and Twitter activity.

VORTECS™ Score (green) vs. SWAP price. Source: Cointelegraph Markets Pro

As seen in the chart above, the VORTECS™ Score for SWAP spiked into the green zone and hit a high of 75 on April 16, around 65 hours before the price surged 120.96% higher over the next three days.

The rally in SWAP price follows a new listing on the South Korean cryptocurrency exchange Bithumb and an increased effort to market the protocol's minting module, which allows users to easily create a cryptocurrency and launch it on the BNB Smart Chain as well as the Ethereum and Polygon blockchains.

Related: Coinbase is planning to purchase crypto exchange BtcTurk in $3.2B deal: Report

0x partners with Coinbase

ZRX is a decentralized exchange infrastructure protocol that specializes in facilitating the trading of assets on the Ethereum blockchain without needing to rely on centralized intermediaries.

VORTECS™ data from Cointelegraph Markets Pro began to detect a bullish outlook for ZRX on April 19, prior to the recent price rise.

VORTECS™ Score (green) vs. ZRX price. Source: Cointelegraph Markets Pro

As shown above, the VORTECS™ Score for ZRX peaked at a high of 75 on April 19, just one hour before its price began to rally 71.56% higher over the next two days.

The rapid spike in ZRX price came on the heels of an announcement that Coinbase had partnered with 0x to power their new social marketplace for nonfungible tokens, or NFTs.

The overall cryptocurrency market cap now stands at $1.94 trillion and Bitcoin’s dominance rate is 41.3%.

The views and opinions expressed here are solely those of the author and do not necessarily reflect the views of Cointelegraph.com. Every investment and trading move involves risk, you should conduct your own research when making a decision.

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