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Nifty News: Yuga cuts staff, NFT trading volume on Mythos Chain surges and more…

Yuga Labs CEO Daniel Alegre said the firm was stretching itself thin by taking on too many projects, and will now focus on its core aims with a smaller team.

Cutbacks at Yuga Labs

Bored Ape Yacht Club creator Yuga Labs has announced a restructuring that has seen several roles “eliminated across the company.”

The exact number of layoffs hasn't been specified, however, in an Oct. 6 blog post shared via X ( formerly Twitter), Yuga Labs CEO Daniel Alegre suggested the firm had taken on too many projects that were ultimately distracting it from its “core priorities.”

“I realized very quickly that there were a number of projects that, while well-intentioned, either spread the team too thin or required execution expertise beyond our core competencies,” he said, adding that:

“To create truly amazing experiences that matter to our communities and our business, we need to place our bets on fewer key initiatives and team up with complementary external partners to make these experiences happen.”

Moving forward, Alegre outlined that the firm will ramp up its focus on community building, “going all-in” on its Otherside metaverse project and securing brand partnerships.

Nike’s new Web3 sneaker

Nike’s Web3 unit .SWOOSH has unveiled its first physical sneaker line called the Air Force 1 Low TINAJ.

The sneakers contain a mixture of white and black panels and features blue .SWOOSH logos.

As per an Oct. 5 announcement on X, the sneakers will only be available to .SWOOSH members who purchase and open at least one OF1 Box NFT before the Oct. 16 deadline.

TheOF1 Boxes cost $120 a pop and are available on the .SWOOSH website.

The catch, however, is that not everyone who opens the boxes can get their hands on these shoes. The .SWOOSH team noted on X that there is only a limited supply and did not specify the exact numbers available.

Those who open OF1 Boxes that don’t offer access to the TINAJ shoes are likely to receive other benefits and access to other drops down the line.

Mythos Chain surges past Polygon and Solana

Surging NFT trading volume on the gaming-focused Mythos Chain has seen the network surpass Polygon and Solana to become the second largest blockchain in terms of NFT sales volume over the past 30 days.

According to data from CryptoSlam, Mythos Chain has seen $33.5 million worth of NFT sales volume over the past 30 days, marking a 20.31% increase over that time frame.

In comparison, Polygon and Solana saw $30.9 million and $27.9 million each, marking declines of 45.50% and 16.77% respectively.

Top 10 blockchains by NFT sales volume. Source: CryptoSlam

Nearly all of the trading volume from Mythos Chain is coming from DMarket, an NFT marketplace that hosts NFTs from a list of games affiliated with Mythical Games, the firm behind the Mythos Chain.

One game that may be behind the surge in NFT sales is Nitro Nation World Tour, a Web3 mobile street racing game that officially launched in October. The game is backed by popular DJ Deadmau5.

Starbucks tokenizes Pumpkin Spiced Lattes. But why?

Starbucks has released an open-edition set of Pumpkin Spiced Latte NFTs on the Nifty Gateway marketplace.

The NFTs cost $20 apiece and went up for sale on Oct. 5, and will be available until Oct. 9.

At the time of writing, 1213 NFTs have been minted, suggesting Starbucks has pulled in just under $25,000 from the collection so far.

Pumpkin Spiced Latte drop. Source: Nifty Gateway

The NFTs are part of the coffee chain’s Web3 loyalty rewards program called Starbucks Odyssey. The program features NFT stamps, such as the Pumpkin Spice Latte, which can be collected to earn points and specific rewards.

Other Nifty News

Hong Kong-based crypto-focused venture capital firm CMCC Global raised $100 million to support Asian blockchain startups. Dubbed the Titan Fund, it will concentrate on investments in key areas: blockchain infrastructure, consumer applications like gaming and NFTs, and financial services, including exchanges, wallets and platforms for lending and borrowing.

Related: Blockchain finance to grow into $79.3B market by 2032

PayPal made major progress toward creating its own blockchain ecosystem by filing a patent application for a NFT purchase and transfer system. The application, filed in March and published Sept. 21, describes a means of carrying out transactions with NFTs, both on- and off-chain.

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Nike teases upcoming ‘Airphoria’ NFT sneaker hunt on Fortnite

In a short promotional video, Nike’s logo for its web3 platform .SWOOSH features alongside the logos for Epic Games’ Unreal Engine and Fortnite game.

Footwear and apparel giant Nike has hinted that it may soon drop a collection of sneaker nonfungible tokens in Epic Games’ widely popular online game Fortnite.

The move would mark a potentially huge opportunity for Web3 adoption by traditional gamers, given that Fortnite has had more than 242.9 million active players over the past 30 days, according to Active Player.

In a June 16 announcement across Nike’s social media channels, the firm stated that on June 20 the “ultimate Sneakerhunt begins.”

In a brief accompanying video, Fortnite’s logo and Nike’s Air Max logo are featured front and center amongst a backdrop of floating clouds in the sky.

The video then transitions to reveal the name of the sneaker hunt, “Airphoria” and concludes by showing Nike’s logo for its web3 platform .SWOOSH alongside the logo for Epic Games’ Unreal Engine.

Details are sparse at this stage, however, members of the NFT community speculated that Nike may have built an NFT-related game using Fornite Creative 2.0, which essentially enables users to create their virtual island game maps using Fortnite assets.

“I remember that Fortnite recently launched Fortnite Creative 2.0, which has a strong self-built map mode similar to creating games on ROBLOX. I guess Nike may have used this mode to create a game. Two years ago, Nike also created a game on ROBLOX, but it was not combined with NFT[s] at that time,” noted @clone_news_cn.

While it is not 100% confirmed if NFTs will be a part of Airphoria, .SWOOSH’s involvement would suggest that it is on the cards, while Epic Games also holds a friendly stance towards NFT gaming.

Related: Sotheby’s auctions off Dmitri Cherniak’s ‘The Goose’ NFT from 3AC collection for $6.2M

Nike’s NFT unit has been ramping up its efforts to edge its way into the traditional gaming space of late.

On June 1, .SWOOSH announced that its NFTs will be integrated into games developed by EA Sports, the company behind the hugely successful FIFA soccer game franchise, among others. However it has not been confirmed which EA Sports games will eventually have Nike NFTs in them. 

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Nifty News: Trump drops more NFTs ahead of presidential run, Meta opens to teens and more

Trump’s first NFT collection has seen its value plummet by more than 60% following the latest launch which comes ahead of his 2024 presidential bid.

Trump drops series 2 NFT collection ahead of presidential run

Another round of digital nonfungible tokens (NFTs) trading cards have dropped bearing the likeness of former United States President Donald Trump, with 38,001 minted on Polygon (MATIC).

The collection was launched on April 18 at a price of $99 each, it currently has a floor price of 0.0659 ETH ($145) according to data from NFT marketplace OpenSea and has racked up a volume of 592 Ether (ETH), or over $1.2 million.

Based on the collections creator fee of 10% the sales have generated over $100,000, while the initial subscription generated an additional $3.76 million of revenue based on a sale price of $99.

A screenshot of Trump's April 18 Instagram post. Source: Instagram

Posting to Instagram, Trump suggested that he kept the price the same as it was for the first series “because I want my fans & supporters to make money, & have fun doing it,” adding:

“I could have raised the price MUCH HIGHER, I believe it still would have sold well, with a lot more money coming to me, but I didn’t choose to do so. I WILL BE GIVEN NO ‘NICE GUY’ CREDIT?”

The initial series, which was unveiled on Dec. 15, has seen its floor price drop by 61% in the last 24 hours according to OpenSea, although the trading volume has increased by 1,011%.

Meta opens Horizon Worlds to teens in a bid for more users

Teens from the U.S. and Canada can now use the virtual reality (VR) app Horizon Worlds after Big Tech firm Meta opened it up on April 18, it was previously restricted to people aged 18 and over.

The decision comes after Horizon Worlds fell well short of its monthly active user goal for 2022 recording an average of just 280,000 over the year compared to the 500,000 it had targeted according to the data website Statista.

Various advocacy organizations and safety groups have urged Meta CEO Mark Zuckerberg to halt plans to allow minors into its metaverse. An April 14 open letter argued that Meta should wait for more peer-reviewed research on the potential risks of allowing youths in the metaverse.

The letter claimed minors will face harassment and privacy violations on the VR app, which is still in its early stages.

Meta’s announcement appeared to target the concerns as it focused heavily on ways it plans to mitigate these risks through features such as parental supervision tools, and limiting interactions between teens and adults they don’t know.

The key takeaways listed in Meta’s public announcement. Source: Meta

Nike kicks off first .SWOOSH digital collection with NFT sneakers

Global sportswear brand Nike launched its first NFT collection through its Web3 community platform .SWOOSH, a digital version of its “iconic” Air Force 1 sneaker from 41 years ago.

The Polygon-based NFTs are priced at just under $20 and are available to all .SWOOSH members. According to Nike, the NFTs will have a range of perks such as “special access to physical products and experiences.”

Related: What happens to your NFTs when you die?

Nike added that it will “introduce other new utilities and benefits” to its virtual creations in the near future.

After Nike announced the upcoming launch of the NFT marketplace in November 2022, its community voted that Nike’s first digital asset collection should be based on its Air Force 1 sneaker.

Smurfs step into Web3 with new NFT collection

The popular cinematic animated franchise The Smurfs are set to launch a new collection of NFTs in association with the Web3 platform, The Smurfs’ Society.

The first public sale for the 12,500-strong NFT collection began on April 18 with 3,000 NFTs depicting various Smurfs characters up for auction with an average bid price of 0.02 ETH ($42).

According to The Smurfs’ Society, the NFTs will allow owners to attend VIP events, get unique rewards, and participate in members-only games.

Some of the bidders appear to be either huge fans of the Smurfs or are speculating that the prices will increase following the mint given the top three bids are for 847 of the NFTs.

Current bids for the NFT collection. Source: The Smurfs’ Society

Among the 250 or more characters available are Papa Smurf, Brainy Smurf, and Smurfette. The collection will have over 350 unique traits according to The Smurfs’ Society.

More Nifty News:

A newcomer to the blockchain game Illuvium sold an NFT for over $49,000 after finding a rare NFT inside a digital loot box. The loot box cost just $32 meaning the lucky player made a gain of approximately 140,525%.

Speaking with Cointelegraph, art market economist and academic Magnus Resch suggested “the most important pillar in any NFT project is the community” and believes that some NFT projects have failed because they treated their community like an audience that follows their project rather than contributing to it.

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4 ‘emerging narratives’ in crypto to watch for: Trading firm

The crypto trading firm sees NFTs becoming more intertwined with brand IP, while Web3 apps with "real world utility" gain traction.

Despite an eventful year fraught with crypto collapses and price drops, Steven Goulden, a senior research analyst at crypto trading firm Cumberland has pointed to several “green shoots” to break the surface in crypto in 2023.

In a 14-page “Year in Review” report released on Dec. 24, Goulden said he saw four “emerging narratives” in 2023 that will lead to “significant progress” for crypto over the next six to 24 months.

These include non-fungible tokens (NFTs) becoming a “go-to method” of tokenizing a brand's intellectual property (IP), Web3 apps and games becoming “genuinely popular,” while Bitcoin (BTC) and Ether (ETH) could become more commonly used as a nation’s reserve asset.

Goulden argued that while NFTs have until this point, been “largely been confined to the art space,” he believes the next step for NFTs will lie in the marrying of NFTs and a brand’s intellectual property.

The analyst noted that many non-Web3 companies are already making “significant progress” to monetize IP and improve customer engagement using NFTs.

Among those include Starkbucks partnership with Polygon to generate NFTs for Starbucks customers, and Nike’s launch of Swoosh, which enables users to design customized sneaker NFTs.

“Listening to these companies talk about Web3 initiatives, it’s clear they see digital engagement with customers and fans as a new aspect of the retail experience,” said Goulden.

He also noted that “selling NFTs to retail users has the potential to generate material, high-margin revenue.” Nike is a textbook example of that, having generated $200 million from digital sneakers alone. The analyst expects Polygon’s MATIC, LooksRare’s LOOK and 0xmon’s XMON token to lead the way on this front.

CryptoKicks digital shoes from Nike and RTFKT. Source: Nike.

The Cumberland analyst also said that NFTs will become a “go-to method of tokenizing IP”, sharing that there is around $80 trillion of intangible assets that exists on corporate balance sheets today.

Real-world utility apps to gain traction

Goulden also sees the adoption of Web3 platforms providing “real world utility” starting to gain traction in 2023, acknowledging it has been “extremely challenging” to disrupt Web2 monopolies thus far:

“The reality is that it takes time to build and bootstrap projects like these, and so we anticipate material traction is probably 12+ months out, with serious user adoption probably 2-5 years away.”

Some “genuinely useful real world” platforms that Goulden highlighted included IT recruitment platform Braintrust, Internet of Things protocol Helium, GPU rendering service Render, global mapping project Hivemapper and ride sharing app Teleport.

Web3 games to attract “serious” gamers

The analyst was also optimistic about the Web3 gaming market, noting that there is around three billion gamers in the world, 200 million of which are “serious” — representing $200-300 billion in total addressable market.

“[...] yet these users usually don’t own in-game items and have little control or governance over these gaming ecosystems,” said Goulden.

Related: 5 cryptocurrencies to keep an eye on in 2023

Goulden says the play-to-earn aspects of blockchain-based gaming will lead to significant profitability for developers but added that because it takes “around 2-3 years to build a triple A (highest-quality blockbuster) game,” we probably won’t see a “Web3 game that becomes a star” until 2023 or 2024.

Web3 Gaming Market Figures. Source: Fungies.

BTC and ETH as reserve asset

Finally, the research analyst suggested that close attention should be placed on BTC and ETH’s potential role as a reserve asset, particularly for nations focused on exports.

Goulden said many high-export nations around the world may choose to stock up its reserves with alternative assets such as cryptocurrency instead of U.S. treasury bills as a means to depress their own currencies against the U.S. Dollar.

“Even a small central bank allocation to BTC or ETH would be material and would likely lead to other exporting states following suit.”

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