1. Home
  2. Tokens

Tokens

Nonfungible airdrops: Could NFA become the next big acronym in the crypto space?

Airdrops are a great marketing tool, but they can have downsides for crypto projects and investors alike. Is there a way around this?

Airdrops have become the bread and butter of the crypto world — for good reason.

They're an indispensable marketing tool for up-and-coming projects that want to create a buzz around their ecosystems.

Done right, distributing free tokens to the public can help elevate demand — and unlock big benefits for recipients. After all, if these altcoins end up being listed on major exchanges at a later date, their value could explode.

Unfortunately though, downsides have started to emerge. These campaigns aren't just reaching enthusiasts who passionately believe in what a project has to offer, but "airdrop hunters" who are merely scouring for ways to turn a quick profit.

Airdrop hunters typically want to sell off the tokens they've received for free — as soon as they can. And for cryptocurrency projects at their very early stages, this can be bad news — undermining carefully cultivated tokenomics and causing the value of a coin to fall.

The current bear market has also unearthed another problem. Many projects are now postponing the schedules for unlocking new tokens — waiting until the economic climate improves slightly. And while this is usually in the best interests of a project and their investors in the long run, it can be disappointing news for those who won tokens in an airdrop. Why? Because they're no longer able to freely trade or liquidate the digital assets they're entitled to.

So… what's the answer? Can airdrops be revitalized, eliminating some of the downsides that have emerged in recent years? And is there a way for hodlers to benefit — even if they haven't got their hands on tokens just yet?

How NFTs can shake up airdrops

Right now, projects are attempting to walk this tightrope between gaining publicity and engaging in marketing strategies that could damage their ecosystems. How can you get new users to follow a Telegram or Twitter account in order to be eligible for an airdrop, and incentivize them to stay involved with the community long term?

Nonfungible airdrops — otherwise known as NFAs — could be the answer here. And, as you might expect, they incorporate some of the technology relied upon by NFTs to generate a "win-win" situation for projects and airdrop winners alike.

NFAs aim to represent the true value of an airdrop reward when an initial DEX offering (otherwise known as an IDO) takes place. This is achieved through a model that's not too dissimilar to a futures contract — an agreement to buy or sell assets that will be activated at a future date.

The only difference is that the project owner releasing the NFA makes a promise to deliver the token or other digital assets on a future launch date. And as each airdrop winner ends up receiving different rewards under this model, there's a one-of-a-kind gift that's nonfungible.

In this scenario, the nonfungible airdrop will boast a mechanism that allows holders to claim their tokens when a project launches — in effect, capturing the value of future tokens. Alternatively, it is possible to achieve instant returns by trading this NFA on a peer-to-peer marketplace. What makes this concept so compelling is that those who opt for an immediate transaction will miss out on perks in the long run.

Nonfungible airdrops can be equipped with exclusive avatars and special benefits, such as discounts and free trials on the goods and services offered by a crypto project. Holders could also be granted exclusive early access to future features — and better still, their tokens will be waiting for them when they launch.

Have your cake and eat it

Arken Finance says it is the mastermind of the world's first nonfungible airdrop, a concept that has the potential to shake up the DeFi landscape immeasurably.

The DeFi trading portal can be found across eight networks — and its goal is to arm investors with a greater number of trading tools, all while reducing friction.

Arken had commenced an airdrop campaign back in November 2021, but this was postponed as the markets began to cool. Now, it's pioneered NFAs as a way of igniting excitement about its future plans without falling into the common pitfalls of airdrops that have surfaced.

Now, 2,000 winners of its trading competition have been rewarded with their very own NFA — each storing a different amount of tokens, and each with different benefits. They'll be able to reclaim this cryptocurrency at a later date, but there's plenty of exclusive advantages to keep them occupied in the meantime.

"The team strongly believes in this application and is confident that this technology can be marketed to DeFi project owners in the future," Arken said in a recent blog post.

And while enthusiasts may have missed out on the chance to own one of the first-ever NFAs during the initial airdrop, the project says subsequent rounds are planned in the future.

Some of the perks include an exemption from fees for the first 24 hours of a trading competition — and NFA holders will have their own special tier in the contest. On this mini-competitive track, they'll subsequently be entitled to separate rewards. In addition, exclusive insights and fast-lane customer support is provided through a VIP Discord channel, and owners will have a front-row seat to the premium features that Arken Finance has in the pipeline.

It's a bold experiment, and one that could unleash new levels of loyalty in crypto projects that are getting off the ground for the first time. And for those who win airdrops, it delivers far more than tokens. Not only will they have a status symbol in the form of distinctive avatars that few members of the community own, but they'll get an enhanced experience through VIP channels and front-of-the-line customer support. For those who really believe in a project's potential, that's gold dust in itself.

There's excitement as Arken Finance's cutting-edge experiment continues — and the project's hoping that "NFA" will be the next acronym to become prolific in cryptocurrency circles.

Learn more about Arken Finance

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.

White House: America Will Be the Bitcoin Superpower of the World

How blockchain can open up energy markets: EU DLT expert explains

The main barrier to the wide adoption of DLT solutions by the energy system stakeholders is how energy markets are structured.

Aside from the buzzing neologism of Web3, there is a bit less catchy but hardly less important concept of Industry 4.0, which includes the new and revolutionary drivers of the next generation’s industrial landscape. And, especially when it comes to the energy sector, blockchain lies at the heart of these technologies. 

The authors of a recently published EUBlockchain Observatory report “Blockchain Applications in the Energy Sector” are convinced that distributed ledger technology (DLT) could become a key enabler technology and has a very high potential to influence or even disrupt the energy sector. This comes as a no surprise, given the five D’s of the Digital Green Shift: deregulation, decarbonization, decentralization, digitization and democratization.

The report highlights the major directions for blockchain in the sector and supplements them with the actual case studies and insights from energy market stakeholders such as Volkswagen, Elia Group, Energy Web Foundation and others.

Cointelegraph spoke to one of the report’s co-authors, commercial director of Europe, the Middle East and Africa (EMEA) region at Energy Web and a member of EU Blockchain Observatory and Forum, Ioannis Vlachos.

Vlachos elaborated on the most intriguing parts and concepts of the document, such as the granularity criterium, the importance of self-sovereign identity and the possible role of DLT in developing the non-electric energy sources consumption.

Cointelegraph: The report notes that, to this day, no blockchain/DLT solution has been widely adopted by energy system stakeholders. Why do you think this is? Could you try to answer it?

Ioannis Vlachos: The main barrier to the wide adoption of blockchain solutions by the energy system stakeholders is related to the way that energy markets are currently structured. The regulatory requirement, in most countries worldwide, for small-scale flexibility assets such as residential batteries, electric vehicles, heat pumps and others makes it possible to participate in energy markets only via their representation by an aggregator.

Considering a more direct market design where flexible assets, irrespectively of their capacity, can directly bid into an energy market will minimize their marginal costs and will promote and foster the participation of small-scale distributed energy resources (DERs) in energy markets.

This need for the direct participation of assets in markets was identified and considered to be an overarching principle in the joint report “Roadmap on the Evolution of the Regulatory Framework for Distributed Flexibility” by Entso-E and the European Associations representing distribution system operators published in June 2021, where “access to all markets for all assets either directly or aggregated” is recommended.

Blockchain technology, via the concept of decentralized identifiers (DIDs) and verifiable credentials (VCs), provides the necessary tools to allow this direct access of small-scale DERs into energy markets.

CT: How could blockchain be used to track the non-electric energy sources, such as biofuels?

IV: Blockchain technology provides the means to create a trusted ecosystem of actors, where all information exchanged between assets, systems and actors can be independently verified by means of DIDs and VCs. This is extremely important to provide the required audit trails in non-electric energy supply chains such as natural gas, green hydrogen and others.

Recently, Shell, together with Accenture, American Express Global Business Travel with the support of Energy Web as the blockchain solution provider, announced Avelia, one of the world’s first blockchain-powered digital book-and-claim solutions for scaling sustainable aviation fuel (SAF).

Recent: Lummis-Gillibrand crypto bill comprehensive but still creates division

The report claims that the application of blockchain in the energy sector is likely to be further explored and advanced.

What are the premises for such an optimistic conclusion?

This conclusion is mainly drawn on the premise that despite the highly regulated energy environment, we have recently seen a large number of projects in the broader energy sector that use blockchain technology. They do this by either implementing use cases outside of the existing regulatory framework such as Shell’s SAF project or with the support of the national regulators and market operators such as projects EDGE and Symphony in Australia.

The EDGE and Symphony projects are supported by state government agencies, the Australia Energy Market Operato and the Australian Renewable Energy Agency, and implement an innovative approach to the integration of consumer-owned DERs to enable their participation in a future energy market based on a decentralized approach. In both projects, Energy Web’s decentralized blockchain-based digital infrastructure is used by assigning digital identities to participants and thus facilitating the secure and efficient exchange and validation of market participant data.

Recent: Celsius’ crisis exposes problems of low liquidity in bear markets

Moreover, we cannot neglect the fact that blockchain technologies are referenced within the European Union action plan for digitalizing the energy sector, focusing on enhancing the uptake of digital technologies.

IV: The concept of granularity refers to the need to increase the frequency of data that will allow the traceability of energy commodities. Especially in the case of electricity, moving from a monthly or annual matching of energy consumption with renewable electricity being produced in a specific location to a more granular (e.g., hourly) is considered to be the best practice since it minimizes energy greenwashing. In this respect, Energy Web, with the collaboration of Elia, SP Group, and Shell, developed and released an open-source toolkit for simplifying 24/7 clean energy procurement.

CT: Could you explain the concept of granularity, which sets the demand for blockchain in the energy sector?

CT: The report mentions a self-sovereign identity, defining it as “a growing paradigm that promotes individual control over identity data rather than relying on external authorities.” It’s easy to imagine this kind of paradigm with personal data online, but what importance does it have for energy production and consumption?

IV: The importance of self-sovereign identities (SSI) for energy production and consumption stems from the fact that prosumer’s energy data can be considered as private data [Prosumer is a term combining consumer and producer roles by one individual or entity.] Especially in the setting of the European Union and under the light of the General Data Protection Regulation, the granularity (sampling frequency) of smart metering data can be highly associated with the privacy of data. Moreover, given the fact that new business models are emerging that utilize prosumer energy data to facilitate the provision of energy efficiency and management services, empowering the prosumer via the concept of SSI to consent for the distribution, processing and storage of their energy data is more of a necessity rather than a luxury.

White House: America Will Be the Bitcoin Superpower of the World

Wechat to Prohibit Accounts From Providing Some NFT and Crypto Services

Wechat to Prohibit Accounts From Providing Some NFT and Crypto ServicesTencent’s Wechat intends to impose penalties on public accounts facilitating secondary trading of NFTs, a press report has revealed. Accounts offering transaction channels and guidance for cryptocurrencies have also been targeted by the new rule. Popular Chinese App to Impose Restrictions on NFT Trading Wechat, the instant messaging, social media, and mobile payment app developed […]

White House: America Will Be the Bitcoin Superpower of the World

Ukraine Raises Over $100,000 From Cryptopunk NFT Sale

Ukraine Raises Over 0,000 From Cryptopunk NFT SaleThe government of Ukraine has sold a Cryptopunk NFT donated in support of the war-torn country a few months ago. The token has been purchased by an unidentified buyer who spent more than $100,000 in ethereum for the collectible, the country’s digital transformation ministry said. Ukraine Government Sells Donated Cryptopunk Token for 90 ETH Ukrainian […]

White House: America Will Be the Bitcoin Superpower of the World

Sberbank to Conduct First Digital Asset Transaction on Own Platform

Sberbank to Conduct First Digital Asset Transaction on Own PlatformRussia’s largest bank, Sberbank, is going to carry out the first transfer of digital assets on its own dedicated platform within a month, a top executive revealed this week. The announcement comes after earlier this year, the bank was authorized to issue digital financial assets. Sberbank Prepares for Deal With Digital Financial Assets on Proprietary […]

White House: America Will Be the Bitcoin Superpower of the World

Swiss luxury watchmaker TAG Heuer introduces NFT-enabled smartwatch

Watches, blockchain and NFTs combine with the launch of TAG Heuer’s new luxury wearable.

Watchmaker TAG Heuer has partnered with the well-known nonfungible token (NFT) community surrounding Bored Ape Yacht Club and CLONE-X to create a smartwatch that displays NFTs and connects to crypto wallets such as MetaMask and Ledger Live.

The company says that the functionality of the TAG Heuer Connected Calibre E4 will be straightforward, with NFTs being transferred to it via a paired smartphone. The device is set to support static and animated NFT artwork, and multiple NFTs can be transferred to the watch at a time. TAG Heuer stated that NFT artwork can be resized and placed within three available designs within the watch.

Current capabilities of the smartwatch and how it handles NFT artwork and display are outlined in a blog post from TAG Heuer:

“Some NFTs are still images, and some are animated GIFs. TAG Heuer’s watch face will support these formats in crisp detail, with animations looping infinitely."

The smartwatch will also possess the ability to connect to the blockchain and verify NFTs owned by the wearer. TAG Heuer describes the feature in their announcement saying, "Verified NFTs are displayed in a hexagon with a cloud of particles gravitating around the image.”

This new NFT functionality is set to be available as a free update to all Tag Heuer Calibre E4 owners through Apple’s App Store and Google Play.

TAG Heuer continues to grow in the Web3 space utilizing a team of in-house developers for blockchain-related projects. Back in May, TAG Heuer partnered with BitPay to begin accepting payments in Bitcoin (BTC) and eleven other cryptocurrencies including several US dollar-pegged stablecoins. NFT watches aren’t a completely new idea with Bulgari, Jacob & Co, and others jumping into the market in recent months.

NFTs exploded into mainstream media in 2021 with individual sales reaching into the tens of millions. Despite recent overall market conditions and cascading NFT prices, sales reportedly remain steady.

White House: America Will Be the Bitcoin Superpower of the World

Bill to ban digital assets as payment passed the first reading in the Russian parliament

The document bears several conceptual contradictions, trying to qualify security tokens as a monetary surrogate.

A bill that had been introduced a week ago to the State Duma, the lower chamber of Russian Parliament, made a swift passing through first reading. Should it become a law, it would prohibit using “digital financial actives” (DFA) to pay for goods or services. 

As reported by local media on Tuesday, the bill, sponsored by the head of the Financial Markets Committee of the State Duma Anatoly Aksakov, passed with a reservation. Albeit the document suggests an obligation for DFA exchange managers to withhold any deals implicating the usage of tokens as a monetary surrogate, the prohibition could be ceased in cases “prescribed by federal laws.”

Earlier legal professionals have criticized the bill for tightening the regulation of digital rights and tokenized assets. One of the main conceptual problems is that the bill treats the DFAs, i.e., tokens, not cryptocurrencies, as a payment method, while they are generally being used as security tokens. Another lacuna is the term “monetary surrogate” — while the bill intends to prohibit to use DFAs as a monetary surrogate, there is no clear definition of the latter in Russian laws.

Related: Utility tokens vs. equity tokens: Key differences explained

The bill also introduces the concept of an “electronic platform,” which is loosely defined as a financial platform, investment platform or information system in which digital financial assets are issued. Electronic platforms would be recognized as the subjects of the national payments system and obliged to submit to the central bank’s registry. Every major operation with DFAs — their emission, circulation, exchange and trade — would get its own registry.

The existing law on Digital Financial Actives came into force in 2021. In May 2022, the tax amendments on DFAs passed the first reading in the State Duma. In a separate development, two other important bills are continuing their journey through the legislative process — a bill “On Digital Currency” would define the regulatory framework for crypto in general, while a bill “On Mining in the Russian Federation” should set the guidelines for miners.

White House: America Will Be the Bitcoin Superpower of the World

Can the Optimism blockchain win the battle of the rollups?

Optimism has garnered interest from the most influential figures in the crypto Industry like Vitalik Buterin.

Ethereum is plagued with criticisms of its less than optimal scaling capabilities and high gas prices. There have been talks about increasing the scaling capacity of the Ethereum mainnet for a while now. 

However, the Ethereum ecosystem needs a solution for scaling right now, and if Ethereum is not able to give these new applications a platform with enough scaling capabilities, they can seek alternatives like the BNB Chain or Cardano. Optimism rollout was created to solve exactly the scalability problem of Ethereum.

Optimism Rollup network is one of the several solutions trying to address Ethereum’s congestion problem. The Ethereum network is often congested to the almost maximum capacity, and until upgrades to the main blockchain are made, scaling solutions like Optimism allow Ethereum’s transactional abilities to remain usable without shelling out a fortune on gas fees.

In short, Optimism uses advanced data compression techniques to speed up and cut the costs of Ethereum transactions. They do so by a technique known as called Optimistic Rollups, where multiple transactions are “rolled up” into one transaction and settled on another cheaper blockchain. The verified transactions are then fed back to the main Ethereum blockchain. The biggest advantage of Optimistic Rollups is the fact that they do not compute by default, which theoretically leads to scalability gains. Estimates say Optimistic Rollups can offer 10-100x improvements to scalability. On the downside, however, is the existence of a “challenge period,” which is a time window in which anyone can challenge assertion and increase withdrawal time.

Battle of the rollups

Now, a natural question arises: How is this different from widely used zero-knowledge (zk) Rollups? 

Zk-Rollups rely on a zero-knowledge proof for all state transitions to function correctly. Afterward, each transaction is compared to the smart contract on the mainchain. Meanwhile, Optimistic Rollups depend on a user submitting a new state root to the sidechain without validating the rollup contract.

When it comes to application, perhaps the biggest difference between the two lies in costs, as Optimistic Rollups require nodes to simply execute contracts, whereas zk-Rollups need to produce a complex cryptographic proof that requires hundreds or thousands of expensive elliptic curve operations in a proof. This makes zk-Rollups significantly more expensive to use than Optimistic Rollups. However, zk systems have an advantage in bridging to layer 1.

In the world of Optimistic Rollups, there are two main players: Optimism and Arbitrum. The main difference between the two lies in the way they generate a fraud proof for the network. While the current version of Optimism requires non-interactive fraud proof, Arbitum uses an interactive method. Other differences are regarding their Ethereum Virtual Machine (EVM) compatibility and Ethereum tooling.

Currently, there are over 1,000 projects that use Optimism and the total value locked on this chain, according to DefiLlama, is $364.7 million at the time of writing. One of their biggest proponents seems to be Synthetix, which has over $120 million locked on Optimism. When asked about their trust in Optimism, a spokesperson from the Synthetix team told Cointelegraph:

“Synthetix was an early adopter of Optimism and decided on a protocol back in 2020 to build on this Ethereum scaling solution. At that time, it was a matter of choosing a solution with conviction. We identified early that we absolutely had to have scaling, as we are a very complex smart contracts suite. Perpetual futures and low latency oracles were not going to happen on L1.”

When Cointelegraph asked why Sythethix chose Optimism over Arbitium, considering Arbitium was market-ready prior to Optimism, they replied:

“Both Arbitrum and Optimism had a lot of work to do, but we made the decision to commit to working with a specific team, which was Optimism, and bear a lot of the costs that it would take to get to mainnet. We chose Optimism because they have some of the best researchers in the Ethereum community and we had a lot of confidence that they would be able to execute on their vision.”

In many ways, Synthetix has taken a similar approach to that they did with Chainlink in their pre-mainnet process. Synthetix has invested heavily in transitioning the protocol from a user-facing protocol, enabling direct trades and swaps to a base layer on Optimism for other protocols to build on top of. Since launching on Optimism, the team at Synthetix has seen several other protocols integrate with Synthetix to establish the foundation of the Synthetix ecosystem, which facilitates unique and efficient trading across several financial derivatives. 

Recent: Bitcoin and banking’s differing energy narratives are a matter of perspective

However, many in the industry share the same opinion. Jagdeep Sindhu, the lead developer and president of Syscoin, told Cointelegraph that the traction Optimism has gained is short-lived and, in the long run, Arbitium might have the edge over it. He elaborated:

“Optimism is front-line to EIP-4844 (blob tx data) as well as Cannon, which is inside of the new bedrock release. This means it removes the OVM interpreter and relies directly on EVM execution for fraud proofs. Nitro of Arbitrum does the same thing. However, Arbitrum is a bit more tight-lipped on scheduling the release. We feel Arbitrum is closer to release, but it works under more of a closed source methodology, making it hard to know until all of the tooling is released.”

Jagdeep thinks it’s only a matter of time until the release of Nitro and the pendulum will go back in Arbitium’s favor. He continued:

“We put Nitro at about a 1–2 month schedule to release and Cannon at about a 3–6 month schedule to release, given the current state of the codebases. We do not feel Optimism is gaining on Arbitrum long-term because once Nitro is released there will be considering adoption for it as well.”

The increasing traction of Optimism 

Optimism has gained institutional support from the likes of Andreessen Horowitz (a16z) and Paradigm. In March 2022, they raised a total of $150 million in a Series B funding round at a valuation of $1.65 billion. 

In the press release announcing the Series A funding for Optimism, a16z said:

“One of the most exciting things about what Optimism has built is that it can be seen in many ways as an extension of Ethereum — from its philosophy down to its tech stack. This close adherence to Ethereum development paradigms results in a very easy transition for developers, wallets, and users: no new programming languages, minimal code changes to existing contracts required and out-of-the-box support for the majority of existing Ethereum tooling.”

The aspect of aligning the core philosophies of both Optimism and Ethereum was recently praised by Ethereum co-founder Vitalik Buterin too:

Token House, which is already active, governs technical decisions related to Optimism, such as software upgrades. Citizens’ House is scheduled to be active later in 2022 and will govern public-goods funding decisions. 

Talking about the governance of Optimism, founder of Wealth Mastery, Lark Davis — popularly known as TheCryptoLark — told Cointelegraph:

“Governance is most often a whale game. And, governance participation rates are often very very low. So, using a non-token model actually makes sense. That way smaller more active community members actually matter, and big lazy whales matter less.”

Optimism’s roadmap comprises updates to the Optimism protocol, like a next-generation fault proof, sharded rollups and a decentralized sequencer. The decentralized sequencer, which is the technology responsible for creating blocks on Optimism, provides an avenue to move most transactions off-chain.

Optimism token and airdrop

Optimism launched its native token OP on May 31, 2022, where a total of 231,000 addresses were eligible to claim 214 million OP tokens as part of their first airdrop. This was one of the most prominent events in Optimism’s history as far as tokenomics is concerned, as the 214 million OP tokens accounted for 5% of the total 4.29 billion supply. However, 95% of the tokens are yet to hit the market. 

Recent: DeFi pulls the curtain on financial magic, says EU Blockchain Observatory expert

OP tokens were distributed according to the following:

  • 19% of the initial OP token supply is reserved for user airdrops.
  • 25% of the initial OP token supply is allocated for proactive project funding.
  • 20% of the initial OP token supply plus inflation is allocated for retroactive public goods funding.
  • 19% of the initial OP token supply is allocated to core contributors.
  • 17% of the initial OP token supply is allocated to OP investors.

Optimism-based projects have spiked the interest of both developers and people with a monetary interest in the token. However, despite institutional interest from prestigious firms like a16z and industry leaders like Buterin, the price of the OP token has fallen from $4.50 to just over $1.00. A lot of it could be attributed to the market conditions at large and the current limited use of OP tokens. However, when the market turns bullish and the Ethereum network gets more congested, it is certain that interest in Optimism is bound to pick up. 

White House: America Will Be the Bitcoin Superpower of the World

Bear market: Some crypto firms cut jobs while others aim for sustainable growth

While crypto companies have been faced with major layoffs, things are nowhere as bad as the tech industry or other traditional sectors.

To put things into perspective, since November 2021, the total market capitalization of the digital asset industry has plummeted from it’s all-time high of $3 trillion to its current levels of approx. $1.27 trillion, thus showcasing a loss ratio of over 55%.

While this massive monetary downturn can be attributed to a range of factors, including the ongoing Russia-Ukraine war, rising inflation figures and worsening macroeconomic conditions have had a major impact on the crypto job landscape.

For example, earlier this month, Gemini, a cryptocurrency exchange helmed by the Winklevoss twins, announced that the bear market had forced them to lay off nearly 10% of its employees. The brothers noted that as part of their first major headcount cut, Gemini had to shift its focus on products that are “critical” to the firm’s long-term vision and goals. In fact, the brothers conceded that the existing turbulence was likely to persist for a few months at the very least, adding:

There is no denying the fact that the crypto industry has grown from strength to strength over the last couple of years. However, the last six odd months have been anything but pleasant for the market. 

“This is where we are now, in the contraction phase that is settling into a period of stasis — what our industry refers to as ‘crypto winter.’ [...] This has all been further compounded by the current macroeconomic and geopolitical turmoil. We are not alone.”

How bad is the situation really?

In addition to Gemini, a number of other big-name firms have had to make serious cutbacks in recent months. For example, the second-largest cryptocurrency exchange in Latin America, Bitso, announced late last month that it was letting go of 80 of its employees due to worsening global economic conditions. At the time of the announcement, Bitso had over 700 full-time workers. 

The firm’s staff overhaul is not only a means of tightening its purse strings but also as a way of restructuring Bitso’s day-to-day activities. That said, a representative for the exchange recently revealed that they still have few vacancies across niche strategic domains such as accounting, tax, fraud detection and others.

Buenbit, one of Argentina’s leading cryptocurrency investment platforms, had to take more drastic measures to put a stop to its financial bleeding. During the last week of May, the company laid off approximately 45% of its workforce, shrinking its active employee pool from about 180 to just 100 workers.

Recent: MimbleWimble adds new features for Litecoin, but some exchanges balk

2TM, the parent company behind Mercado Bitcoin, also revealed that it was going to be laying off 12% of its 750-strong team as a result of “changes in the global financial landscape.” At press time, Mercado Bitcoin is by far the biggest crypto exchange in Latin America in terms of the total trading volume. As part of a statement regarding the move, a spokesperson for 2TM noted:

"The scenario requires adjustments that go beyond the reduction of operating expenses, making it necessary also to lay off part of our employees.”

Coinbase announced recently that it would slow down its rate of hiring and reassess its financial strategies so as to ensure the company’s continued success. The firm even rescinded a lot of job offers that it had already issued, putting the visas of many international candidates in jeopardy. Not addressing the visa issue directly, Coinbase’s chief people officer L.J. Brock wrote in a blog recently:

“As these discussions have evolved, it’s become evident that we need to take more stringent measures to slow our headcount growth. Adapting quickly and acting now will help us to successfully navigate this macro environment and emerge even stronger, enabling further healthy growth and innovation.”

Crypto-friendly trading platform Robinhood fired 9% of its workforce in April, a decision that came at a time when the company’s stock offering had touched an all-time low. Lastly, one of the Middle East’s most prominent crypto trading ecosystems, Rain Financial, laid off over 12 employees earlier this month, citing the global financial downturn as a reason for the same. 

A repeat of 2018

The aforementioned job turmoil seems to have an eerie feel to it, one that mirrors the events of 2018 when the market was faced with widespread layoffs across the board. At the time, crypto mining giant Bitmain got rid of a massive chunk of its employee base, with reports then suggesting that the company let go 1,700 of its 3,200 employees — including its entire Bitcoin Cash (BCH) development team, several engineers, media managers and more.

Migrant Mother, photograph by Dorothea Lange, 1936. The photograph was emblematic of employment struggles during the Great Depression. 

Prominent cryptocurrency exchange Huobi also carried out massive layoffs in 2018, with the company letting go of its “underachieving employees” while stressing that the remedial measures were necessary for “its core business” to sustain itself. At the time, the company reportedly had a workforce of over a thousand employees.

Lastly, blockchain software technology firm ConsenSys was also forced to make significant cuts in 2018, with the company’s CEO Joseph Lubin penning a letter to his employees revealing that he would have to let go of some 600 employees in an effort to help the business stay afloat.

Not all is lost

Amid these unfavorable market conditions, there are still firms that have decided not to lay off their employees. For example, crypto exchange platform FTX announced that not only will it be retaining its existing employees but will also be hiring new personnel as the crypto winter marches on.

As part of a recent Twitter exchange, CEO Sam Bankman-Fried explained that his firm will continue to expand its operations because its growth blueprint has been well structured, unlike some other firms that experienced unfounded, unsustainable “hyper-growth” during last year’s bull run.

Criticizing “hyper-growth companies,” Bankman-Fried said that hiring more staff quickly doesn’t necessarily lead to a substantial increase in productivity since rapid expansion, more often than not, makes it more difficult for everyone to stay on the same page. “Sometimes, the more you hire, the less you get done,” he said.

Even though FTX had slowed down its hiring earlier on in the year, the move, he noted, was not due to a lack of funds but rather a means of ensuring that new team members had enough time to adjust to their new roles and professional surroundings.

Some crypto recruiters noted that while the digital asset industry has indeed witnessed layoffs, its rate of hiring has remained spectacularly high, especially when compared to the traditional tech space. To this point, a number of Silicon Valley giants including Twitter, Uber and Amazon have announced major job cuts recently.

Netflix also terminated the roles of 150 employees after posting historically poor growth figures, while Facebook’s parent company Meta noted that it was instating a hiring freeze for any mid-to-senior-level positions after failing to meet revenue targets.

Recent: Self-regulatory orgs for crypto keep ecosystem afloat pending clear regulations

Neil Dundon, founder of employment agency Crypto Recruit, said that things have not slowed down when it comes to hiring within the digital asset industry. “We have a team based globally across the U.S., Asia/Pacific and European regions and demand is equally as high across the region,” he pointed out in a recent interview with Cointelegraph.

Similarly, Kevin Gibson, founder of Proof of Search, told Cointelegraph that the lay-offs taking place across the tech sector have had little to no impact on his crypto industry clients so far, adding:

“I’ve only heard of two companies letting people go. This may change in the next month, but any slack will immediately be taken up by well-funded quality projects. As a candidate, you won’t notice any difference. if you do lose your job, you will also have multiple offers pretty quickly.”

Therefore, as the ongoing downturn continues to affect the global economy in a big way, it will be interesting to see how companies operating within this space are able to stave off bearish pressure and survive the ongoing financial onslaught.

White House: America Will Be the Bitcoin Superpower of the World

Struggle for Web3’s soul: The future of blockchain-based identity

What’s behind Buterin’s embrace of “soulbound tokens”? Ensuring Ethereum’s dominance? A backlash against NFTs? Creating a better world?

The attention, one might suspect, has much to do with the participation of Buterin, blockchain’s wunderkind and the legendary co-founder of the Ethereum network. But it could also be a function of the paper’s ambition and scope, which includes asking questions like: What sort of society do we really want to live in? One that is finance-based or trust-based?

The authors illustrate how “non-transferable ‘soulbound’ tokens (SBTs) representing the commitments, credentials and affiliations of ‘Souls’ can encode the trust networks of the real economy to establish provenance and reputation.” These SBTs appear to be something like blockchain-based curricula vitae, or CVs, while “Souls” are basically people — or strictly speaking, individuals’ crypto wallets. However, Souls can also be institutions, like Columbia University or the Ethereum Foundation. The authors wrote:

There is no shortage of visionary scenarios about how Web3 might unfold, but one of the latest, “Decentralized Society: Finding Web3’s Soul” — a paper published in mid-May by E. Glen Weyl, Puja Ohlhaver and Vitalik Buterin — is close to becoming one of the top 50 most downloaded papers on the SSRN scholarly research platform.

“Imagine a world where most participants have Souls that store SBTs corresponding to a series of affiliations, memberships, and credentials. For example, a person might have a Soul that stores SBTs representing educational credentials, employment history, or hashes of their writings or works of art.”

“In their simplest form, these SBTs can be ‘self-certified,’” continue the authors, “similar to how we share information about ourselves in our CVs.” But this is just scratching the surface of possibilities:

“The true power of this mechanism emerges when SBTs held by one Soul can be issued — or attested — by other Souls, who are counterparties to these relationships. These counterparty Souls could be individuals, companies, or institutions. For example, the Ethereum Foundation could be a Soul that issues SBTs to Souls who attended a developer conference. A university could be a Soul that issues SBTs to graduates. A stadium could be a Soul that issues SBTs to longtime Dodgers fans.”

There’s a lot to digest in the 36-page paper, which sometimes seems a hodgepodge of disparate ideas and solutions ranging from recovering private keys to anarcho-capitalism. But it has received praise, even from critics, for describing a decentralized society that isn’t mainly focused on hyperfinancializaton but rather “encoding social relationships of trust.”

Fraser Edwards, co-founder and CEO of Cheqd — a network that supports self-sovereign identity (SSI) projects — criticized the paper on Twitter. Nonetheless, he told Cointelegraph:

“Vitalik standing up and saying NFTs [nonfungible tokens] are a bad idea for identity is a great thing. Also, the publicity for use cases like university degrees and certifications is fantastic, as SSI has been terrible at marketing itself.” 

Similarly, the paper’s attention to issues like loans being overcollateralized due to lack of usable credit ratings “is excellent,” he added.

Overall, the reaction from the crypto community, in particular, has been quite positive, co-author Weyl told Cointelegraph. Weyl, an economist with RadicalxChange, provided the core ideas for the paper, Ohlhaver did most of the writing, and Buterin edited the text and also wrote the cryptography section, he explained.

Recent: Crypto 401(k): Sound financial planning or gambling with the future?

According to Weyl, the only real sustained pushback against the paper came from the DID/VC (decentralized identifiers and verifiable credentials) community, a subset of the self-sovereign identity movement that has been working on blockchain-based, decentralized credentials for some years now, including ideas like peer-to-peer credentials.

A “lack of understanding”?

Still, the visionary work garnered some criticism from media outlets such as the Financial Times, which called it a “whimsical paper.” Some also worried that SBTs, given their potentially public, non-transferable qualities, could give rise to a Chinese-government-style “social credit system.” Others took shots at co-author Buterin personally, criticizing his “lack of understanding of the real world.”

Crypto skeptic and author David Gerard went even further, declaring, “Even if any of this could actually work, it’d be the worst idea ever. What Buterin wants to implement here is a binding permanent record on all people, on the blockchain.”

Others noted that many of the projected SBT use cases — such as establishing provenance, unlocking lending markets through reputation, measuring decentralization or enabling decentralized key management — are already being done in different areas today. SBTs are “potentially useful,” said Edwards, “but I have yet to see a use case where they beat existing technologies.”

Cointelegraph asked Kim Hamilton Duffy, who was interviewed two years ago for a story on decentralized digital credentials, about some of the use cases proposed in the “Soul” paper. How do they compare, if at all, with the work she has been doing around digital credentials?

“It is similar to my thinking and approach when I first started exploring blockchain-anchored identity claims with Blockcerts,” Duffy, now director of identity and standards at the Centre Consortium, told Cointelegraph. “The risks and, correspondingly, initial use cases I carved out — restricting to identity claims you’re comfortable being publicly available forever — were therefore similar.”

While the Soul paper touches on potential approaches to risks and challenges — such as how to handle sensitive data, how to address challenges with key and account recovery, etc. — “These solutions are harder than they may initially appear. What I found was that these problems required better primitives: VCs and DIDs.”

Weyl, for his part, said there was no intent to claim priority with regard to the proposed use cases; rather, it was merely to show the power of such technologies. That is, the paper is less a manifesto and more a research agenda. He and his colleagues are happy to pass credit around where credit is due. “The VC community has an important role to play,” as do other technologies, he told Cointelegraph.

A question of trustworthiness

But implementation may not be so simple. Asked to comment on the practicality of an enterprise like “soulbound tokens,” Joshua Ellul, associate professor and director of the Centre for Distributed Ledger Technologies at the University of Malta, told Cointelegraph: “The main issues are not technological but, like many aspects in this domain, issues of trust.” 

As soon as any input is required from the outside world — e.g., an academic degree, affiliation or attestation — a question arises as to the trustworthiness of that input. “We can raise the levels of trustworthiness of data through decentralized oracles, yet we should acknowledge that that data is still dependent on the collective trustworthiness of those oracles,” Ellul said.

Assume a university is a “Soul” that issues students blockchain-based certificates. “People may trust the attestation because they trust the centralized university that makes its public key public,” Ellul said. But then others might ask, “What is the point of storing SBTs on a DLT when the university keeps such control?”

Or looking at the idea of peer-to-peer work credentials, “In the real world, would a company honor a peer-to-peer credential issued by an individual or institution unknown to the company? Or would they rather just rely on traditional credentials?”

It’s a matter of “shifting the mentality of trust” from centralized institutional trust to trusting networks, Ellul told Cointelegraph — and that could take some time to achieve.

As soon as any input is required from the outside world — e.g., an academic degree, affiliation or attestation — a question arises as to the trustworthiness of that input. “We can raise the levels of trustworthiness of data through decentralized oracles, yet we should acknowledge that that data is still dependent on the collective trustworthiness of those oracles,” Ellul said.

Assume a university is a “Soul” that issues students blockchain-based certificates. “People may trust the attestation because they trust the centralized university that makes its public key public,” Ellul said. But then others might ask, “What is the point of storing SBTs on a DLT when the university keeps such control?”

Or looking at the idea of peer-to-peer work credentials, “In the real world, would a company honor a peer-to-peer credential issued by an individual or institution unknown to the company? Or would they rather just rely on traditional credentials?”

It’s a matter of “shifting the mentality of trust” from centralized institutional trust to trusting networks, Ellul told Cointelegraph — and that could take some time to achieve.

What if you lose your private key?

The paper presents several use cases in areas where very little work has been done until now, Weyl told Cointelegraph. One is community recovery of private keys. The paper asks the question of what happens if one loses their Soul — i.e., if they lose their private key. The authors present a recovery method that relies on a person’s trusted relationships — that is, a community recovery model.

With such a model, “recovering a Soul’s private keys would require a member from a qualified majority of a (random subset of) Soul’s communities to consent.” These consenting communities could be issuers of certificates (e.g., universities), recently attended offline events, the last 20 people you took a picture with, or DAOs you participate in, among others, according to the paper.

Community recovery model for Soul recovery. Source: “Decentralized Society: Finding Web3’s Soul”

The paper also discusses new ways to think about property. According to the authors, “The future of property innovation is unlikely to build on wholly transferable private property.” Instead, they discuss decomposing property rights, like permissioning access to privately or publicly controlled resources such as homes, cars, museums or parks. 

Recent: Corporate evolution: How adoption is changing crypto company structures

SBTs could grant access rights to a park or even a private backyard that are conditional and nontransferable. For example, I may trust you to enter my backyard and use it recreationally, but “that does not imply that I trust you to sub-license that permission to someone else,” notes the paper. Such a condition can be easily coded into an SBT but not an NFT, which is transferable by its very nature.

Backlash against NFTs?

Inevitably, speculation is settling on Buterin’s motivation for attaching his name and prestige to such a paper. Some media outlets suggested the Ethereum founder was overreaching or looking for the next big thing to spur a market rally, but “This doesn’t fit Vitalik’s typical approach,” noted Edwards.

Buterin’s motivation may be as simple as looking for another way to maintain and build Ethereum’s platform dominance. Or, perhaps more likely, the impetus “could be a backlash against the speculation and fraud with NFTs and looking to repurpose them into a technology that changes the world in a positive way,” Edwards told Cointelegraph.

In any event, the Soul paper shedding light on decentralized society, or DeSoc, performs a positive service in the view of Edwards and others, even if SBTs themselves eventually prove to be nonstarters. In the real world, one often doesn’t need an all-encompassing, perfect solution, just an improvement over what already exists, which today is centralized control of one’s data and online identity. Or, as the paper’s authors write:

“DeSoc does not need to be perfect to pass the test of being acceptably non-dystopian; to be a paradigm worth exploring it merely needs to be better than the available alternatives.”

White House: America Will Be the Bitcoin Superpower of the World