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Star Trek trademarks for NFTs: The final frontier

Coin Telegraph
Star Trek trademarks for NFTs: The final frontier
Coin Telegraph

CBS Studios applied to use the name “Star Trek Continuum” for nonfungible tokens and crypto collectibles.

The United States Patent and Trademark Office (USPTO) has accepted CBS Studios’ application for the Star Trek name to be used in nonfungible tokens (NFTs) and crypto collectibles connected to its Continuum series.

According to USPTO records, the government office registered the character mark for the Star Trek line on Aug. 8, having received an application from CBS in April. The trademark included use in an online marketplace for digital crypto collectibles as well as video clips authenticated by NFTs.

Star Trek Continuum, though likely an enticing name for a television series for many Trekkies, refers to a line of NFTs featuring different starships from the various adventures in the science fiction universe, customized to users’ liking. The trademark focuses on the name “Star Trek Continuum”.

Related: Trademark attorney predicts legal fights ahead with Twitter’s rebrand to X

Navigating the intricacies of U.S. trademark and patent laws could become a challenge for non-crypto and blockchain companies entering the space. Firms filed more than 6,000 trademark applications for NFTs in 2022 compared with roughly 2,000 in 2021.

The universe of Star Trek, whose stories range from the 22nd century to the 25th century, continues to be a source of inspiration for many fans, which include crypto users. William Shatner, who portrayed Captain James T. Kirk on the original series in the 1960s, is now 92 years old but spoke at the 2023 Consensus conference and is scheduled to do so again in 2024.

Magazine: William Shatner tokenizes his favorite memories on the WAX blockchain

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Car makers, fashion giants and pet food brands seek Web3 trademarks as 2023 rolls on

Coin Telegraph
Car makers, fashion giants and pet food brands seek Web3 trademarks as 2023 rolls on
AI

The first two months of 2023 haven't seen a slowdown in trademark filings, with recent filings covering automotive, clothing and fast-moving consumer goods.

Despite a broader downturn in related markets, multinational corporations don’t appear to have slowed down on their trademark applications covering Web3, crypto, nonfungible tokens (NFTs), and the Metaverse.

The month of February — now drawing to a close — saw the likes of General Motors and Lacoste, and Walmart making their territory with Web3-related trademark applications. January was an even busier month. 

One of the latest NFT-related filings involved automotive giant General Motors, which filed for two new trademark applications on Feb. 16 covering its Chevrolet and Cadillac brands.

According to the filing, the firm is interested in downloadable digital media files containing collectible artwork, text, audio, and video, authenticated as non-fungible tokens (NFTs).

A day later on Feb. 17, French clothing giant, Lacoste filed five trademark applications for “CHAMPS-ELYSEES”. The applications detail plans for NFTs, crypto transaction software, virtual clothing, stores for virtual goods, and virtual real estate services.

In early February, USPTO licensed trademark attorney Mike Kondoudis shared on Twitter that American multinational retail corporation Walmart had filed trademark applications for the “SamsClub” name and logo.

The retail giant claimed plans for NFTs, blockchain software, virtual reality healthcare, cryptocurrency trading, brokerage, and financial services.

January was no different with Web3, NFT, Metaverse and crypto-related trademark applications filed by pet food firm Pedigree, Nationwide insurance company, Irish distillers Jameson, French fashion giant Yves Saint-Laurent, and even the National Geographic Society, among others.

Related: Keep an eye out for major company NFT trademark filings this year

Speaking to Cointelegraph last month, Kondoudis said that trademark filings are “reliable signals of future plans to use marks for the products and services listed in the applications.”

Furthermore, despite the bear market, there were record numbers of trademark applications for NFTs, Metaverse, and crypto-related patents in 2022, the intellectual property lawyer noted.

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Visa’s trademark applications suggest more involvement in crypto space

Coin Telegraph
<div>Visa's trademark applications suggest more involvement in crypto space</div>
Business

The company's trademark owner applied for its name to be used in software “to view, access, store, monitor, manage, trade, send, receive, transmit, and exchange” crypto and NFTs.

Major credit card company Visa may be planning to explore digital wallet services based on two recent trademark applications. 

According to records submitted to the United States Patent and Trademark Office on Oct. 22, the Visa International Service Association filed two applications for its character mark to be used in software “to view, access, store, monitor, manage, trade, send, receive, transmit, and exchange” crypto assets and nonfungible tokens, or NFTs. The filings also suggested the credit card company may be exploring a move into the metaverse, with its namesake used in “virtual environments in which users can interact for recreational, leisure or entertainment purposes.”

Some reports suggest that there are more than 1 billion Visa cards in circulation around the world. The company has previously partnered with crypto firms to offer credit and debit cards tied to crypto payments. The trademark filings followed those of Mastercard, which applied to the USPTO in April to use its logo in the metaverse and through NFTs.

Related: Western Union may be planning to expand its digital offerings far beyond remittances

The credit card company has announced gradual forays into the crypto space in recent years. In March 2021, Visa said it planned to launch a pilot program allowing its partners to use USD Coin (USDC) to settle transactions made in fiat. The company also spent $150,000 to acquire a cryptopunk in August 2021 as part of an effort for “first-hand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT.”

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Kanye West Files Trademarks Describing NFT Technology After Denouncing the Digital Collectible Concept

Bitcoin.com
Kanye West Files Trademarks Describing NFT Technology After Denouncing the Digital Collectible Concept
Bitcoin
Kanye West Files Trademarks Describing NFT Technology After Denouncing the Digital Collectible ConceptAccording to trademark filings with the United States Patent and Trademark Office (USPTO), the American rapper Ye (commonly known as Kanye West) is getting into the world of non-fungible tokens (NFTs) and the metaverse. The record producer’s company Mascotte Holdings Inc. filed 17 trademarks, and parts of the trademark summaries describe digital collectibles like NFTs. […]
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