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As part of the sponsorship deal with SCC Napoli, the Floki Inu logo will be featured on the back of the football team’s jersey and across LED signs at the team’s home stadium.
The team behind the Floki Inu (FLOKI) token — inspired by Elon Musk’s pet dog of the same name — has signed a sponsorship deal with Italian football giant S.S.C. Napoli.
S.S.C Napoli was founded in 1926 and is one of the most popular professional teams in Italy. The historic club won its first Serie A title in 1987 led by the late global football icon Diego Maradona, and is currently sitting at first place in the league for the 2021-2022 season.
Here is SSC Napoli's official tweet about the partnership with #FLOKI.
— Floki Inu (@RealFlokiInu) November 23, 2021
Go and show them love, Vikings! https://t.co/cSfZxvkUCc
According to a Nov. 23 announcement from S.S.C. Napoli, the Floki Inu logo depicting a Shiba Inu dog wearing a Viking helmet will be displayed on the back of Napoli’s jerseys and across LED signs around the team’s home stadium for the remainder of the current season.
Avid Napoli supporter and Cointelegraph CEO Jay Cassano said that he was “excited to see the club getting more involved with the industry” and emphasized the significance of crypto partnerships in professional sports as a path to mainstream adoption:
“We're seeing crypto companies and projects target sports wherever they can, from the NBA to European football leagues. Presumably this is in search of wider adoption. Leagues like Serie A and La Liga have been much more permissive towards crypto sponsorships than, for example, the NFL.”
The Floki team adds Napoli to its list of partnered football clubs which includes the Kerala Blasters from the Indian Super League and the Spanish LaLiga’s Cádiz. Floki appears to be following a similar route to top crypto exchange FTX, who has aggressively sought out numerous mainstream sporting partnerships in 2021.
Napoli has not revealed if it is a multi-year sponsorship deal or how much Floki spent on the partnership. Floki’s marketing department noted in the announcement that the move was a part of the project’s ambitions to be the “most known and most used cryptocurrency in the world.”
Hey @cz_binance if Napoli beats your Lazio then @RealFlokiInu $FLOKI gets a multi pair listing on @binance … figure out the other side of the bet and I’ll take you on it!#BSC $BNB #sponsorship vs #flokiinu #partnership https://t.co/kJ9o87vS44
— Nick Hellmann (@CryptoHitmann) November 23, 2021
The Floki team has been working on a “major marketing push” since late September, with the project stating that it had allocated $1.5 million towards advertising campaigns. Floki has targeted London as a key location with its branding featured across transport services in the city, but the advertisements have proven controversial and attracted the attention of the U.K.’s advertising watchdog, the ASA.
According to a report from the BBC on Nov, 19, the ASA said it was "reviewing a broad body of ads in this sector" to assess if they break advertising rules in relation to complex jargon and misleading information. However the Floki Inu team said its adverts were “legally cleared” and contained disclaimers regarding the volatility of crypto assets.
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Earlier this month, the Floki Inu team also signed an endorsement deal with boxing star and two-time world heavyweight champion Tyson Fury. As part of the promo deal, Fury will feature in the project's upcoming play-to-earn NFT game dubbed “Valhalla.”
The Ethereum-based token was launched in June earlier this year, and Etherscan shows that there are around 49,461 FLOKI hodlers, with the fully diluted market cap standing at $1.8 billion.
Over the past 24 hours the price of FLOKI has gained around 12% to sit at $0.00018840 at the time of writing, with trading volume hitting around $25.2 million within that time frame according to CoinGecko.
Sushi dropped LSD-themed NFTs to celebrate the launch of its trident AMM, while the ‘Gypsy King’ Tyson Fury has sold a single NFT for almost $1 million.
Tyson Fury’s first venture into the NFT market resulted in a single NFT selling for almost $1 million on HoDooi.com — a new platform aiming to become the 'eBay of NFTs'.
The auction for ‘Lineal by Tyson Fury’ closed on July 16, and represents one of the top athlete-themed sales in the market to date. The NFT depicts a tokenized illustration of Fury with two championship belts over each shoulder and a crown featuring his nickname “Gypsy King” on the front.
The NFT includes real-world bonuses such as a signed five-by-five foot painting of the artwork, signed boxing gloves, and video from Fury congratulating the winning bidder.
The NFT sale on HoDooi was also accompanied by a collection of five open edition NFTs of varying numbers of copies, that are priced between 250 USDT and 1000 USDT and are still on sale.
“It was great working with the HoDooi team and I’m happy we are all a part of history with one of the highest bids on a single sporting NFT!” Fury said.
WiV Technology, a blockchain trading platform for “unique assets” has partnered with the Georgian government to tokenize some of the country's finest vintages and whiskeys as NFTs. The platform enables producers and collectors to buy, sell and borrow money against their holdings.
The idea is to provide transparency, reduced costs, and efficiency to buying and selling of assets such as wine. Georgia-based wine companies will also be able to certify authenticity of product lines with the use of NFTs.
“Each wine asset is allocated a corresponding digital token that securely collects and stores information about the wine’s provenance and transaction history,” WiV’s website reads.
WiV also plans to develop a quality assurance program hosted by a panel of expert judges to enhance the credibility of Georgia’s wine ranges.
“Economics is changing. Physical assets can now be turned into digital representations of the physical assets so that they can be traded more quickly and efficiently,” said Salome Zourabichvili, the President of Georgia.
On July 20, Sushi announced the launch of a new automated market maker (AMM) dubbed “Trident” and dropped an LSD-themed NFT to celebrate the launch.
To celebrate the Trident announcement, we have given away our Sushi ETHCC presentation attendees a Sushi ETH card with the key to our "Bad Trip" NFT.
— SushiChef (@SushiSwap) July 20, 2021
The fractionalized and tokenized version of Bad Trip or $LSD is up for auction now on https://t.co/9NnSoDwriA pic.twitter.com/gtTlDnvx26
The NFT is dubbed “Bad Trip” and depicts a silver trident perched on top of an eyeball sitting amongst the desert, with a background of human-like statues — essentially something you might see on a bad LSD trip.
Tokenized and fractionalized versions of the artwork are up for sale on Miso Sushi, with 20 full copies being made available. As it stands, the current price of one Bad Trip NFT is 269 SUSHI.
Top NFT game and property developer Animoca Brands has partnered with venture accelerator Brinc to launch a new program to help NFT-based startups dubbed “Launchpad Luna.”
The pair made the announcement on July 20, and noted the program “will identify and foster NFT innovation in the fields of culture, art, entertainment, media, gaming, streaming, collectibles, insurance, finance and data management.”
Early-stage projects seen as having a “high potential” will receive an investment of up to $500,000 alongside a mentorship program.
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Cointelegraph reported on July 21 that blockchain gaming platform Enjin is planning to use NFTs to promote sustainability and equality as part of the United Nations Global Compact.
The company has suggested methods such as using NFT tech to combat climate change by employing it in carbon-capture companies and reducing the global wealth gap by allowing creators worldwide permissionless access to NFT markets.
A new socially focused NFT platform dubbed “Define” has raised $5 million in strategic investments as part of a move to onboard more companies into the NFT sector. As part of the platform, users are given NFT-based social profiles that reflect their contributions to the network and achievements.
The $5 million raise was led by Huobi Ventures, eSports entertainment company Abyss and global game developer PearlAbyss.