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Nifty News: Snoop Dogg and Gary V have $95M in NFTs, Dolly Parton’s Dollyverse and more…

Popular K-Pop singer Sunmi faced a backlash after launching NFTs, Valve CEO Gabe Newell has boldly praised NFT tech while ragging on people in the space, and Dolly Parton launched Dollyverse NFTs.

According to data from DappRadar, the NFT portfolios belonging to Iconic rapper Snoop Dogg and popular entrepreneur Gary Vaynerchuck are worth a combined $95 million.

Vaynerchuck’s wallet holds the lion's share of the value with $81.89 million at the time of writing. His holdings include multiple NFTs from top collections such as CryptoPunks (he owns a whopping 60 in total), the Bored Ape Yacht Club and World of Women.

Snoop Dogg's is an avid NFT collector and his wallet also holds multiple CryptoPunks, Meebits and Fidenza NFTs, with his most expensive NFT CryptoPunk #3831 worth $2.57 million at current prices.

The wallets were highlighted as part of a blog post from DappRadar which compiled a list of the top 10 most valuable celebrity NFT portfolios. Other notable figures included Reddit co-founder Alexis Ohanian at $4.9 million, YouTuber and self-proclaimed future U.S. presidential candidate Logan Paul at $4.36 million.

Snoop Dogg’s presence on the list is no surprise, having launched various NFT projects, snapped up virtual property in the Metaverse, and he partnered with The Sandbox in late January to launch “Snoop avatars.”

Vaynerchuck is also highly active in the scene, launching his own project called “Veefriends” which has generated more than $132,000 worth of secondary sales since launch in May 2021.

Top 5 celebrity NFT portfolios as of March 1: DappRadar

More NFT pushback

Popular K-pop idol Sunmi (also known as Miyane) has received pushback from fans in relation to NFT collectibles that she and her agency the Abyss Company launched last week.

The “Sunmiya Club” project was launched on Feb. 23 and consists of 10,000 computer generated NFTs depicting various cartoon Sunmi avatars. However some of her fans slammed the artist for just wanting to make some “quick cash for her company”.

On Monday Sunmi shared a statement from Abyss Company regarding the backlash, although the firm simply reiterated its long term stance on the project and did not appear to address any of the concerns from fans, noting that “we kindly ask for your continuous love and support in our artist’s future performances.”

Fans were quick to take issue the statement, with Twitter user “cruelrush” also raising environmental concerns over NFTs, while other fans threatened to boycott the K-pop Idol:

“We'd love to actively support Sunmi but not at the expense of our environment. NFTs are bad. We want to support and interact with Sunmi by buying her albums and songs. By going to her shows. We would've loved more online concerts to support her,” they wrote.

With friends like these.

Despite being a touchy subject amongst the gaming community, Valve CEO Gabe Newell has praised NFTs and discussed the potential benefits of integrating the tech with triple A gaming.

His firm owns digital gaming distribution giant Steam, and in an interview with Rock Paper Shotgun Newell was quick to draw a line in the sand between NFT technology and the people currently using it.

He noted that underlying features such as distributed ledgers, the idea of digital ownership, and shared universes are “all pretty reasonable” and shouldn’t be overlooked:

“You have to separate the underlying technology versus which actors are utilizing that technology. It’s like if you’re a chemist, and you’re looking at nitrocellulose, you’re like ‘Oh, yeah, we can do some really interesting stuff with that’.”

“The people in the space, though, tend to be involved in a lot of criminal activity and a lot of sketchy behaviors. So it’s much more about the actors than it is about the underlying technology or the rationale for what we’re doing,” he added.

Thanks for the “support” Newell, appreciate it.

Related: FC Barcelona and AS Roma fan tokens rally after Socios partners with UEFA

Dolly Parton launches Dollyverse

Renowned country music icon Dolly Parton is launching an NFT collection and marketplace dubbed the “Dollyverse.”

While the name implies something related to virtual reality and the Metaverse, Parton’s project essentially consists of tokenized art work and music as part of a promo for her upcoming album “Run, Rose, Run.”

The album is also accompanied by a book bearing the same name as the album which was co-authored by James Patterson, a best selling author with titles such as Alex Cross, Michael Bennett and the Women's Murder Club.

The Dollyverse platform was developed by Eluvio and it will host the NFT sales along with a live streamed musical performance on March 18 featuring Parton and songs from the new album.

The NFTs will be up for sale during and after the live performance, and users who watch the performance will also receive free NFTs that authenticate their attendance at such a landmark event.

Other Nifty News

Early users of the $70 million Pixelmon NFT collection were left unsatisfied with their hefty 3 Ether mint after they discovered the artwork depicted in the tokens were subpar and poorly designed.

Celebrity metaverse platform Gemie has raised $3.8 million to fund partnerships and fill its NFT marketplace with more collections.

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Valve CEO Gabe Newell Praises NFT Technology, Criticizes Bad Actors

Valve CEO Gabe Newell Praises NFT Technology, Criticizes Bad ActorsGabe Newell, founder and CEO of Valve, a popular company in the PC gaming market, has revealed his take on crypto and NFTs when applied to games. In an interview with gaming media, Newell validated the NFT technology that makes it possible to create these digital representations. However, he also stated that the actors in […]

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Ubisoft will seek to invest in and create blockchain games

The firm is backing Animoca Brands, creator of popular metaverse game, The Sandbox.

Ubisoft, one of the world’s largest video gaming organizations — responsible for creating popular franchise games such as Assassin's Creed, Far Cry, and For Honor — hosted their Q2 earnings call this week, where blockchain was a key topic of discussion.

Alongside reporting a 15% increase of unique active players in the first half of the year compared to 2020, and that Assassin’s Creed Valhalla has become the second most profitable game in the companies history, the French firm’s CEO, Yves Guillemot also expressed intentions for investment and adoption of blockchain-centric gaming companies on the platform.

Despite making notable advancements in the space such as the funding of Animoca Brands, owner of Ethereum-based metaverse game The Sandbox, Guillemot stated that the platform is in early-stage research and development.

Ubisoft became a validator node on the Tezos network in April this year, a channel node operator on the Aleph.im network in July and a founding member of Blockchain Game Alliance, a coalition to encourage the adoption of the two sectors.

Chief Financial Officer of Ubisoft, Frédérick Duguet, spoke highly of potential impacts blockchain technology could have on the gaming industry:

"Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot. We've been working with lots of small companies going on blockchain and we're starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here."

Related: Gaming giant Ubisoft joins Aleph.im as core channel node operator

Fellow gaming corporation, Valve, recently became embroiled in mainstream headlines in the aftermath of their unpopular announcement to ban all crypto, blockchain and nonfungible token (NFT) games and content on its Steam marketplace, stating their belief that the assets have no intrinsic value.

In response to this prohibition, digital advocacy group Fight for the Future supported by the Blockchain Game Alliance, Enjin and 26 additional blockchain game projects published an open letter calling for the corporation to pivot on their decision, stating that decentralized autonomous organizations (DAOs) and NFTs can foster to advancement of “​​decentralized, democratic, interactive, player focused systems.”

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26 companies and advocacy groups call on Valve to reverse its blockchain games ban

“The potential blockchain gaming ecosystem will grow to be orders of magnitude larger than it is now, by the end of this decade," said Enjin CTO Witek Radomski.

Digital rights advocacy group Fight for the Future, the Blockchain Game Alliance, Enjin, and 26 blockchain game companies have called out video game corporation Valve for its decision to not allow content related to cryptocurrencies or nonfungible tokens through its Steam marketplace.

According to an open letter published by Fight for the Future on Oct. 26, the companies and projects are requesting Valve reverse its decision to “prohibit an entire category of software from the Steam platform” and take a chance on crypto and blockchain technology. Steam updated its onboarding process for partners on Oct. 14 to stipulate no applications built on blockchain technology that “issue or allow exchange of cryptocurrencies or NFTs” would be permitted.

“Blockchain games are pioneering a number of new concepts that will invigorate the gaming industry for players and publishers alike,” said Blockchain Game Alliance President Sebastien Borget. “To cut-off this burgeoning sector at such a crucial stage of development is to ignore the remarkable progress we have achieved this year, while creating unfair access to market for incumbents.”

According to Fight for the Future, DAOs and NFTs can help make blockchain games “more ​​decentralized, democratic, interactive, player focused systems.” The group added:

“Please consider changing your stance on this issue and permit tokens and, more broadly, the use of blockchain tech on the Steam platform. Don’t ban blockchain-based games on Steam.”

Cointelegraph reported earlier this month that the move to ban content on NFTs and blockchain games could be financially disadvantageous to Valve as the technology grows in popularity. Unique active wallets connected to gaming decentralized applications reached a total of 754,000 for Q3 2021. Many games offer players the opportunity to earn real-world token rewards and trade in-game NFTs, providing a possible path to further crypto adoption.

Related: Play-to-earn games are ushering in the next generation of platforms

“With blockchain, you can't put the genie back in the bottle and try to centralize it,” said Enjin CTO Witek Radomski in a Reddit AMA. “Blockchain gaming needs interoperability in order to flourish.”

He added:

“The potential blockchain gaming ecosystem will grow to be orders of magnitude larger than it is now, by the end of this decade. It's in everyone's best interest to work together to create well-thought-out, interoperable standards so the multiverse isn't too fragmented.”

Valve has previously targeted crypto and blockchain on its Steam marketplace. In 2018, the company removed a game that allegedly hijacked users’ computers to mine crypto. Valve originally announced it would accept Bitcoin (BTC) payments in 2016, but later stopped this practice, citing high fees and volatility.

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Valve Bans Games Built on Blockchain, NFTs, and Cryptocurrencies From Steam Gaming Platform

Valve Bans Games Built on Blockchain, NFTs, and Cryptocurrencies From Steam Gaming PlatformThis past week, Valve, the parent company of the video game digital distribution service Steam updated its distribution onboarding guidelines. According to the newly updated rules, the company is banning any “applications built on blockchain technology that issue or allow exchange of cryptocurrencies or NFTs.” Newly Updated Onboarding Guidelines for Steam Says ‘You Shouldn’t Publish’ […]

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Valve removes blockchain games, tells users not to publish content on crypto or NFTs

“Steam's point of view is that items have value and they don't allow items that can have real-world value on their platform,” claimed one game developer.

Video game corporation Valve has informed users no content related to cryptocurrencies or nonfungible tokens will be allowed through its Steam marketplace.

As reported by game developer SpacePirate on Oct. 14, Steam has updated its guidelines for what content creators are allowed to publish on the platform. According to Steam, no applications built on blockchain technology that “issue or allow exchange of cryptocurrencies or NFTs” are permitted in its onboarding process for partners. The rule appears alongside guidelines prohibiting hate speech, sexually explicit images, and libelous or defamatory statements.

Though the new guideline would seemingly ban all traditional games from including content on crypto or NFTs, it has also reportedly stopped blockchain game developers from publishing to the platform. SpacePirate said their Age of Rust game was being removed, with others likely to follow.

“Steam's point of view is that items have value and they don't allow items that can have real-world value on their platform,” said the developer. “While I respect their choice, I fundamentally believe that NFTs and blockchain games are the future.”

Related: The Metaverse, play-to-earn and the new economic model of gaming

The move could be financially disadvantageous to Valve as blockchain-based games grow in popularity. According to a recent report from DappRadar, unique active wallets connected to gaming decentralized applications reached a total of 754,000 for Q3 2021. Many blockchain games offer players the opportunity to earn real-world token rewards and trade in-game NFTs, providing a possible path to further crypto adoption.

However, Valve Corporation has previously targeted crypto and blockchain on its Steam marketplace. In 2018, the company removed a game that allegedly hijacked users’ computers to mine crypto. Valve originally announced it would accept Bitcoin (BTC) payments in 2016, but later stopped this practice, citing high fees and volatility.

Cointelegraph reached out to Valve, but did not receive a response at the time of publication.

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