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South Korea embraces the proto-Metaverse

South Koreas will be immersed in the Metaverse sooner than later, as industries and public services begin rolling out virtual avatars and applications across the country.

The South Korean people and an increasing number of major companies in the country have begun to embrace and integrate the Metaverse into their everyday lives in new and unexpected ways.

Two major retailers in the country have recently introduced Metaverse and AI elements to shoppers to enhance their shopping experience.

GS Shop introduced home shopping via the Metaverse on Nov. 16 by showing the inner workings of a food production facility. It aimed to reassure customers of the quality of the facility and the food that was for sale.

GS Shop turned scans of the physical facility into 3D representations. This way, customers who had augmented reality (AR) devices, similar to the haptic gloves Meta previewed this week, could tour the facility in the virtual world to see the conditions under which their food was being produced.

Jason Ye, the co-founder of multi-chain ecosystem accelerator DeSpread, has noticed the explosion of companies joining the Metaverse in Korea. “It seems like every company is diving into the Metaverse and Play to Earn these days,” he told Cointelegraph.

“Korea has lots of huge IPs. If you can combine those IPs with great content around them, you can build a great business model. Attractive contents are the basis for entering the Metaverse.”

Metaverse and AI (artificial intelligence) avatars are popping up in several industries including retail shopping, finance, and even public services. 

Lotte Home Shopping, which topped $14 billion in sales in 2020, introduced Lucy, a virtual model to help promote the brand’s products. Lotte will use Lucy in future video content and on social media since the avatar has its own Instagram account. It is also highly likely that Lotte will integrate Lucy into its Metaverse-based virtual store.

The deployment of virtual reality has also extended to the public sector. The Seoul City government announced on Nov. 6 that it planned on building its Metaverse platform by 2023, where residents can file civil petitions.

Related: ‘We are building for the metaverse,’ says Meta VP Nick Clegg

The tentatively named ‘Metaverse 120 Center’ will handle virtual visits that do not require the visitor’s physical presence.

On Nov. 10, the Korean military announced that it would phase in Metaverse applications to soldier training programs by the 2030s.

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KuCoin Labs Launches $100 Million Venture Capital Fund To Empower Early-Stage Metaverse Projects

The world's sixth-largest cryptocurrency exchange by volume is making its move into the metaverse.

KuCoin Labs, the company behind the world's sixth-largest cryptocurrency exchange by trading volume with more than 500 crypto assets listed, announced on Wednesday that it would be launching a $100 million metaverse fund for early-stage projects. The money is also available for entities that develop blockchain-based games, nonfungible tokens, and decentralized applications. In addition, Kucoin will also provide business incubation services, branding, incentives, and business partnerships for developers selected into the fund.

Johnny Lyu, CEO of Kucoin, said the following in a prepared statement obtained by Cointelegraph:

"KuCoin Metaverse Fund will be launched to accelerate the evolution of the Internet industry. We hope to mature the emerging blockchain industry by further strengthening the application of blockchain technology to the metaverse projects."

Lou Yu, the head of KuCoin Labs, added:

"The concept of metaverse has remained at the theoretical level since it was proposed in the last century. It was not until the birth of the blockchain that metaverse became the next migration destiny for mankind."

The concept of a metaverse, or augmented virtual reality with its own digital economy, has been gaining traction ever since Facebook rebranded itself as Meta last month to focus on its development. Shortly afterward, Microsoft ventured into the metaverse with Team updates and Xbox upgrades. Then, Animoca Brands unveiled its plans for a K-pop NFT Metaverse. As more global brands move in, the total addressable market of the Metaverse is projected to grow to over $1.5 trillion by the end of 2030. Meanwhile, debates are ongoing as to whether or not the Metaverse should be centralized.

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Sandbox Metaverse Alpha launches Nov. 29 after four years in development

SAND prices have surged to a new all-time high as The Sandbox announces its highly anticipated play-to-earn metaverse event.

Animoca Brands' virtual property and gaming firm The Sandbox is opening up part of its Metaverse to players for the first time via a multi-week play-to-earn (P2E) Alpha event.

But only a handful of lucky players will get to enjoy the full experience.

Sandbox’s virtual gaming world enables users to monetize their time spent in the Metaverse via a play-to-earn model. Players can purchase land and create NFTs within the game, and earn the Sandbox token (SAND) by completing various quests. They can also stake the token.

According to a Nov. 17 announcement from the firm, the event will start on Nov. 29 at 1 pm UTC and will run until December 20. A select group of just 5000 users will have the chance to earn up to 1,000 SAND (worth around $3,500 at current prices) and three exclusive NFTs via time spent across 18 experiences developed by The Sandbox teams.

The three exclusive NFTs will only be available during the event. They will depict a medieval-style gate, a blue and black dragon, and a longsword that are all usable in the Sandbox Metaverse.

Exclusive Alpha NFTs: The Sandbox

The Alpha Pass is an NFT ticket that grants full access to the event to 5000 individuals. One thousand are up for grabs in raffle for Sandbox Landowners, and 2,250 more will be given out to Sandbox account holders via daily social contests over a three week period. These golden tickets will also be on sale on OpenSea’s secondary market between Nov. 29 and Dec. 19.

Players without the pass will be able to access three experiences and the Alpha Hub, a multiplayer gaming mode that features a range of locations and quests, but they will not be eligible for P2E rewards.

According to data from OpenSea, the floor price for Sandbox NFTs sits at around 1.019 Ether (ETH) worth $4,284 at the time of writing. Total trade volume stands at 39,700 ETH ($165.3 million) since late 2019.

For new users who are champing at the bit to enter the virtual game, Animoca Brands co-founder and chairman Yat Siu told Cointelegraph that people should take the time to carefully experience the Sandbox before snapping up tokenized land:

“I would recommend for people who want to experience it, you know, just go to the places, experience them, join the community on Discord, have a chat with them. See what it's all about before you make the plunge to buy land because you know, it's like buying real estate anywhere in the world.”

“I mean, you're not going to just fly over to New York and say, I'll take that,” he added.

Related: Axie Infinity, Decentraland and ‘metaverse’ cryptos rally after Facebook rebrands to Meta

At the start of this month, The Sandbox closed a $93 million Series B funding round led by SoftBank Vision Fund 2. The firm stated that the project has been in development for four years and will launch its Metaverse in "phased stages" moving forward. The funding will reportedly go towards scaling The Sandbox via developing new games and live experiences, and seeking out additional partnerships with popular brands and intellectual properties.

According to data from Coingecko, the price of SAND hit a new all time high of $3.42 earlier today. SAND has been on a meteoric surge in 2021, gaining 8663.5% over the past 12 months.

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‘Invisible Aether’: World’s largest museum launches NFT art exhibition

After raising $440,000 selling NFTs on Binance, the Hermitage is now curious if NFTs are about the art, or rather just the money.

The Russian State Hermitage Museum continues diving in the nonfungible tokens (NFTs) industry by debuting its first fully-virtual exhibition of digital art.

Shortly after raising over $400,000 via its first NFT auction on Binance in September, the Hermitage is now hosting a free exhibition of NFT artworks existing exclusively in the virtual space, the so-called “celestial hermitage,” or the museum’s digital avatar.

Launched on Nov. 10, the Hermitage’s exhibition is called the “Invisible Aether” and is based on the concept of metaverse, allowing users to create digital avatars and surf across the virtual site using PCs, smartphones, virtual reality glasses and other devices. The virtual site mimics the interiors of the local landmark Old Saint Petersburg Stock Exchange, but the actual exhibition has nothing to do with trading, according to a senior curator of the project.

Source: the "Invisible Aether" exhibition

“The exhibition’s artworks are not for sale. We avoid all topics related to the price of these pieces in order to focus on showing what digital art really is, because the cost of art is secondary to its value,” Hermitage’s director of contemporary art, Dimitri Ozerkov, told Cointelegraph.

Ozerkov noted that Hermitage will return all of the artworks to its original owners including artists and collectors right after the exhibition ends on Dec. 10. “Further events are outside the remit of the museum,” he added.

At a press conference on Thursday, Ozerkov emphasized that Hermitage has “no financial interest” in conducting the free exhibition, noting that the museum is striving to find out the real value of NFTs. “We want to see what’s left of the NFT if you take away the money aspect,” he said.

The selection of artists and works for the “Invisible Aether” exhibition was made by two curators including Ozerkov and Anastasia Garnova, a member of the Hermitage contemporary art division.

“We believe that selection by curators is crucial for a museum exhibition, as it makes it more integral in terms of topics and chapters. The selection principle is based on the artworks’ importance for understanding the essence of the NFT,” Garnova told Cointelegraph. “Artists were not able to apply for participation in the exhibition,” she added.

Related: Beyond the NFT hype: Creating lasting business models for artists

The full list of artworks is available on the official website of the exhibition, featuring a total of 37 pieces including Schrödinger’s Cat by CryptoKitties, a popular blockchain game built by Canadian studio Dapper Labs on the Ethereum network. The list also includes an artwork by Saint Petersburg-based artist known as ​​Darkzuu.

The exhibition also stars NFT platforms and major industry players like Snark.art, Masters digital, The Art Exchange, Rarible, Superrare, KnownOrigin, ArtBlocks, Alterhen.art, and OpenSea.

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Should Zuck lead us to the Metaverse? Crypto leaders weigh in

“In order for him to have a clean slate for Meta, he must step down and he must have a new CEO to run it,” said Jenny Ta.

Crypto leaders are divided over whether Mark Zuckerberg should lead Facebook into the Metaverse, with Hodl Asset’s Jenny Ta saying he needs to resign if Meta is to succeed while Animoca’s Yat Siu says Zuck is the only one who can drive the company forward.

Ta is the Chief Operating Officer (COO) of nonfungible token (NFT) platform developer Hodl Assets, and said that Zuckerberg needs to head off lawsuits and protect the company’s image by relinquishing his role as CEO.

But the co-founder and Chairman of blockchain game and virtual property developer Animoca Brands, Yat Su said that Zuck is a “force of nature” who can make Meta’s vision a reality — but that he hopes he embraces a decentralized model.

The comments came in light of Facebook’s recent rebrand to Meta, in which the firm is aiming to provide a platform for creators to build virtual online businesses and launch its virtual reality hardware business named “Reality Labs” on the way to creating the Metaverse.

Zuck’s Metaverse

Ta told Cointelegraph that due to the regulatory scrutiny aimed at the CEO over Facebook's data mining, privacy and content policies, it would be better if he stepped down to provide Meta with a clean slate. She went on to draw comparisons with Bill Gates and Microsoft in the early 2000s.

“Bill Gates, when he was still the CEO of Microsoft, he was a monopolist. So the government went after him hardcore. Lawsuits after lawsuits until one day he said ‘forget this. In order for me to save the company, I need to step down,’ And guess what? It worked.”

Ta suggested that figures such as Zuckerberg, Gates and Jeff Bezos never actually want to “let go of the throne” but will do so to “protect their wealth” and repair their firm’s image if required.

“Mark Zuckerberg's wealth is Facebook, not the Metaverse. The Metaverse has proven to him nothing yet. [...] In order for him to have a clean slate for Meta, he must step down and he must have a new CEO to run it.”

While Siu isn’t necessarily a fan of Facebook’s Metaverse play either, he thinks that Zuckerberg needs to remain at the helm. Siu described the CEO as a “force of nature” who is more focused on getting his projects across the line than receiving monetary compensation at this stage.

“This is the irony. I think that it needs Mark Zuckerberg actually for Meta to fulfill that vision because it is a founder-led organization, right? You know, say what you will about all the things that Mark may have inadvertently done. He is brilliant. He is one of the smartest people in the world. He's going to drive the organization in a mission-led way.”

Where Siu sees an issue however, is whether the organization will be “able to go with him in the speed that he wants to and also spar with him appropriately.” Siu also thinks that Meta and Zuckerberg need to reconsider its current centralized business model if it wants to truly create an “open” and successful Metaverse:

“I think Facebook is very much facing an innovator's dilemma that might counter what Mark would like to do.”

Mainstream adoption

Speaking more broadly, Ta likened the current state of the Metaverse to the initial adoption of text messaging when phone calls were standard. Ta used the example of her mother who at first didn’t see a point in using the tech, but five to 10 years later it was one of her main methods of communication:

“The five percent of the world who really knows what the Metaverse is are [like] the ones who were [first] using text messages 20 years ago.”

Siu thinks that “mass adoption” is coming soon, as the conversations about the space have shifted from a niche topic to something that is reaching a mainstream audience.

“It's reached that point where every interaction becomes exponential in focus because it's no longer one person talking to one person that introduces another person. It's a thousand people talking to a thousand people that are creating a few thousand people that are coming to the space,” he said.

“We're now going to have to be talking about how we go from tens of millions to hundreds of millions.”

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