Coca‑Cola pours $1.1B into generative AI experiment with Microsoft
Microsoft intends to use services like Azure OpenAI Service and Copilot for Microsoft 365 to help drive AI innovation for the Coca‑Cola Company and its network of independent bottlers worldwide.
The Coca-Cola Company has signed a five-year deal with Microsoft to develop and integrate artificial intelligence (AI) use cases across various business functions.
Coca‑Cola committed $1.1 billion to the Microsoft Cloud for its generative AI and cloud capabilities. According to the announcement made on April 23, the duo will jointly experiment with Azure OpenAI Service and other technologies “to develop innovative generative AI use cases across various business functions.”
In addition, the companies will experiment with the Microsoft Copilot Microsoft 365 AI assistant to test its efficacy in improving workplace productivity.
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Author: Arijit Sarkar
