Crypto ready for next phase of adoption: Winning over financial advisers

Crypto struggles to reach beyond its base. With ETFs now live, financial advisers are key to wider adoption.

Registered investment advisers (RIAs) — the personalized financial planners that manage everyday investors’ portfolios — are now gatekeeping the next phase of crypto’s adoption.

Despite soaring valuations, crypto has struggled to reach beyond its core investor base. Even spot Bitcoin (BTC) and Ether (ETH) exchange-traded funds (ETFs) — which finally launched in the United States in 2024 after years of anticipation — have yet to break the mold. The approximately $60 billion poured into the funds this year has largely come from crypto-native retail investors and hedge funds, several analysts told Cointelegraph. 

To reach everyday investors — and vastly enlarge its market — crypto must win over RIAs. 

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