Crypto​.com co-ops with esports host Twitch Rivals for global crypto outreach

The multi-year partnership aims to increase local crypto adoption in the esports landscape across the globe.

Twitch Rivals, an esports tournament host featuring Twitch streamers and pro gamers, has onboarded crypto trading platform Crypto.com as a global marketing and cryptocurrency platform partner.

The multi-year partnership will see Crypto.com as an official partner of Twitch Rivals in the Asia-Pacific region, aiming to increase local crypto adoption in the esports landscape. According to Kris Marszalek, co-founder and CEO of Crypto.com:

“With well-over 1 billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.”

The deal also entitles Crypto.com to have category exclusivity, in-stream branded segments, media placement, and activations at Twitch events, starting with Twitch Rivals — a two-day event to be hosted in Las Vegas on Thursday.

In addition, Twitch Rival will feature Crypto.com-branded advertisements on more than 250 broadcasts worldwide. According to a Twitch spokesperson, the partnership with Crypto.com is aimed at driving engagement for tech-savvy users.

Related: Ubisoft will seek to invest in and create blockchain games

Leading game-development company Ubisoft recently expressed interest in building blockchain-centric games. As Cointelegraph reported, Ubisoft CFO Frédérick Duguet highlighted the potential of blockchain technology in the gaming industry:

“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.”

Duguet also said that Ubisoft is working with small-scale blockchain companies to understand the technology’s impact on the gaming industry, “And we want to be one of the key players here.”

Twitch previously added a tipping feature back in December 2019 allowing users to tip streamers with a U.S. dollar-pegged stablecoin called MenaCash. As a part of the deal, viewers can use the MenaPay mobile app to view Twitch streams and tip their favorite players in real-time.

In addition, blockchain-based internet browser Brave also supports crypto tipping on streaming platforms such as Twitch, YouTube and Twitter.