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Pay and dump? How businesses accepting crypto payments influence adoption

Crypto payments are often seen as a way to boost adoption, but is adoption growing if the business sells crypto right back? The answer is complex.

Cryptocurrency enthusiasts often argue that businesses need to start accepting crypto as payments for adoption to grow — boosting usability and potentially creating strong demand for these currencies.

Some crypto communities often focus heavily on growing business adoption, with maps now compiling businesses worldwide that accept different cryptocurrencies as a payment method.

But if a business accepts cryptocurrency payments only to dump them on the market, it may undermine the entire effort, as the assets are just being sold back on the market right after payment.

Moreover, a business accepting cryptocurrency payments through a third-party processor isn’t adhering to the cryptocurrency ethos of managing their own private keys, meaning controlling their wallet fully.

On the flip side, proponents argue that the mere act of enabling cryptocurrency payments opens up new avenues for consumers to transact in crypto, bringing in a new, long-awaited use case.

Do businesses accepting crypto boost adoption?

On its surface, a business accepting cryptocurrency payments would boost adoption. Still, if the digital currency received is immediately sold back on the market, it’s generating as much demand as it is supply. This simultaneous buy-sell cycle may not significantly contribute to cryptocurrency adoption.

Additionally, it isn’t clear how relevant a business accepting cryptocurrency payments can be for actual adoption, as users are unlikely to go through the process of buying cryptocurrencies if they can just pay in their local fiat currency.

The essence of adoption doesn’t merely reside in the act of acceptance by businesses; it fundamentally lies in the ease of access and willingness of consumers to transition to cryptocurrencies for their transactional needs.

A study by leading research and advisory firm Forrester Consulting revealed that merchants accepting Bitcoin (BTC) attracted new customers and sales.

The study found that cryptocurrency payments bring in up to 40% of new customers for merchants, with crypto customers spending twice as much as those using credit cards.

Speaking to Cointelegraph, BitPay chief marketing officer William Zielke referenced the Forrester Consulting study and said cryptocurrency payment processors give cryptocurrency spenders a fast, easy way to pay for large ticket items and everyday purchases.

Zielke said that during the first half of this year, BitPay saw a 10% uptick in new customer sign-ups compared to the previous year despite the volatile cryptocurrency market. He added that while some brands may already have a technically savvy user base when they start accepting crypto, other merchants may end up introducing new users to crypto:

“Alternatively, merchants like AMC Theatres connect with a broad base of customers who may need to be better-versed in the crypto world. Partnering with big brands like AMC Theatres is an excellent way to boost consumer adoption since it introduces crypto payments for everyday purchases.”

Sankar Krishnan, head of digital assets and fintech at consulting firm Capgemini, told Cointelegraph that money serves “both transactional and savings purposes” and that he would argue that “cryptocurrency captures greater interest from consumers today as they anticipate its value will rise in the future.”

Nevertheless, Krishnan said it’s crucial to acknowledge the risks associated with cryptocurrencies, including their extreme volatility, which means that the mainstream adoption of cryptocurrencies for everyday transactions is “still a work in progress.”

Per Krishnan, when cryptocurrencies “become a more viable option for day-to-day purchases, we can expect more payment providers to embrace and facilitate cryptocurrency transactions.” He added, however, that whether a business keeps the cryptocurrencies it accepts for goods and services or sells them right away “is linked to the company’s treasury strategy.”

According to the Capgemini executive, the price volatility of cryptocurrencies heavily influences this choice, as the market can move in either direction between the firm accepting payment and selling the digital assets, which would only be beneficial if it were actively engaging in crypto trading.

A business accepting cryptocurrency payments and selling the crypto right away, Krishnan said, also “sends a clear message to the market that they do not anticipate the cryptocurrency’s value to appreciate in the future.” Per his words, it’s a “de-risking move” the business makes.

Speaking to Cointelegraph, Justas Paulius, CEO of cryptocurrency payments processor CoinGate, took a balanced approach and said that it can’t be proven whether this buy-sell cycle has “a small, large or no impact at all as there are many factors that need to be considered first, for example, which cryptocurrency is being used, how and where it is being sold, and how much.”

Paulius added that consumers “tend to re-purchase cryptocurrency they’ve spent soon after,” suggesting that when businesses accept cryptocurrency, there’s indeed higher demand. He said, however, that the advantage may be in the generated liquidity:

“Whether the currency is being bought or sold, these actions from both sides create better liquidity in the market and, in a way, balances each other out, also helps determine the true price of a currency at any given moment.”

Businesses accepting cryptocurrency payments may nevertheless boost adoption in other ways, including by simply spreading awareness of their support for cryptocurrencies or specific payment processors that may offer other services.

Crypto payment processors as on-ramps

Cryptocurrency payment processors may allow businesses that do not accept cryptocurrency payments directly to allow consumers to pay with them. Major automobile manufacturer Honda, for example, does not accept crypto payments, but through FCF Pay, people can use Bitcoin and other cryptocurrencies to buy a Honda car.

Paulius noted that awareness spreads as “people see these payment options being introduced by small and large businesses every day,” which signals a growing demand for digital assets. These signals, he said, could see businesses’ competitors become “intrigued and curious.”

He added there’s “little-to-no downside to enabling a crypto payment method,” but instead “brings several tangible benefits” to businesses that do. According to the Forrester Consulting study, accepting crypto does seem to bring in more customers who spend more.

Third-party payment processors, BitPay said, help businesses stay compliant with all local regulations to facilitate accepting cryptocurrency payments while promoting new businesses to the cryptocurrency community as they start accepting crypto payments:

“Leveraging third-party payment processors allows businesses to accept crypto payments without the need to touch or hold crypto, removing the volatility risks. The quick integration times and easy setup make it a simple, fast alternative to using your own wallet. Companies utilizing a processor also escape having to track their costs based on different coins for tax purposes.”

Speaking to Cointelegraph, Gracy Chen, managing director at cryptocurrency exchange Bitget, said that the “e adoption of new things requires extensive user education to establish awareness and trust,” and businesses using third-party payment processors “can play a pivotal role in popularizing cryptocurrencies.”

While third-party payment processors can seemingly be on-ramps for the cryptocurrency space, it’s worth noting that their use dilutes the foundational ethos of cryptocurrencies centered on decentralization and self-sovereignty. Using them also means businesses rely on an external platform to receive crypto payments, which could be hard to change in the future if necessary.

Paulius said that, in some cases, it may be more beneficial for businesses to manage their wallets. These firms, he said, could just use open-source solutions and run their own processors.

The move, however, would come with added risks “such as AML [Anti-Money Laundering] screening or KYC [Know Your Customer] management as you still need to follow the law and adhere to rules. He added:

“Businesses tend to want to accept many cryptocurrencies at once, but only get periodic payouts in a single currency like U.S. dollars or euros to a bank account, which would be challenging to set up by yourself.”

Paulius noted that businesses also want easy integrations, transaction notifications, and the ability to refund customers and accept payments on various networks, all of which are facilitated by payment processors.

While there are costs associated with integrating cryptocurrency payments with third-party payment processors, Paulius concluded, they are “still less expensive than processing card payments.”

While accepting cryptocurrency payments may be challenging for most businesses, what to do with the received amounts may prove just as difficult. Most companies accepting crypto payments convert the funds immediately, but what if they didn’t?

Why pay with crypto?

Even if businesses accept cryptocurrency payments — via their own solutions or third-party payment processors — one question remains: why would consumers choose to pay with cryptocurrencies over their local fiat currency, especially if they don’t previously own crypto?

Paulius said that in some cases, banking is not an option, and cryptocurrencies could be a much-needed solution. Refugees or people stuck in dire situations in countries foreign to them or where the financial system isn’t functioning could rely on a decentralized network for their payments.

While Paulius conceded that “it is not common for consumers to buy cryptocurrencies just to use them for retail payments,” it noted it’s “likely in several cases,” as some people value their privacy greatly.

“Many of those people use cryptocurrencies for buying VPNs, hosting solutions, proxies and similar services just because they can remain pseudonymous and disclose less or none of their personal information to fewer third parties.” 

Cryptocurrencies, Paulius concluded, can also be a faster way to make transactions. Speaking to Cointelegraph, Ilya Volkov, CEO and co-founder of YouHodler, said that in the city of Lugano, Switzerland, BTC and Tether (USDT) can easily be used in various shops and restaurants via the same point-of-sale terminals used for traditional card payments.

Per Volkov, some startups are working on ways to use these terminals to let users pay directly from their MetaMask wallets.

Companies can provide a way for consumers to use cryptocurrencies, making these digital assets more familiar and useful. Additionally, third-party processors make it easier and less intimidating for businesses to start accepting cryptocurrencies, which might encourage other companies to do the same, seeing the growing interest.

The path to mainstream adoption is more complex, however, as what is done with the cryptocurrency and whether consumers even choose to pay in crypto play a pivotal role.

While more sophisticated and tech-savvy consumers will likely use cryptocurrency payments to protect their privacy, cryptocurrencies could also provide a lifeline in more extreme scenarios. Whether they’ll be accepted as a payment method when showtime comes remains to be seen.

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Crypto remittances offer cheaper alternative, but still face challenges to adoption

Crypto remittances are a lifeline for many people who need to send money to their loved ones, as they provide faster, cheaper and more transparent transactions than traditional methods.

As the cryptocurrency market moves sideways and amid a deepening stablecoin exodus, the sector remains a vital lifeline for many sending money to loved ones while dodging extremely high fees that can be life-changing over time.

Cryptocurrency remittances have been seeing their adoption grow, and the low volatility seen in the space over the last few months might just be the silver lining that encourages more people to transition from mere spectators to active users, harnessing the true potential of this financial avenue.

Compared to traditional methods, crypto remittances sport numerous advantages, which include faster processing time, lower transaction costs and more transparency. Speaking to Cointelegraph, Brendan Berry, Ripple’s head of payments products, noted that for both fiat and crypto, the basic tenets of payment success are “speed, low-cost settlement, security and reliability.”

Berry noted that from a macro perspective, existing domestic payment rails work “relatively well” but face difficulties when cross-border payments are made. Berry added:

“There is no third party or global central bank, so the world has created this complex system of correspondent banking that is costly, error-prone, slow and leaves trillions of dollars in locked-up capital.”

He said that remittances have become a lifeline for millions worldwide and can be greatly improved through new technologies like crypto and blockchain. According to World Bank data, remittances grew 5% in 2022 to reach $682 billion.

Berry added that the high cost of remittances — ranging from 5% to 7% worldwide — and their slow speeds burden millions of families. He stated that the global economy “may seem like an always-online global marketplace, but traditional finance still operates on a 9 to 5, Monday to Friday, schedule.”

Cutting through high costs

The World Bank estimates the global average cost of sending $200 is 6.5% — a massive amount of money for families living on $200 or less a month.

Money from family members plays a critical role in developing countries. Source: Global Findex Database 2021

Speaking to Cointelegraph, a Coinbase spokesperson said that whether consumers use banks, money transfer operators or post offices, the impact of fees on their remittance payments is enormous, ranging from 10.8% with banks to 5.5% with post offices.

The spokesperson added that the U.S. average fee rate is 6.18%, which means that every year, Americans, on average, spend “close to $12 billion on remittance fees.” They added:

“Cryptocurrencies like Bitcoin or Ether can greatly cut the cost of sending money internationally by about 96.7% vs. the current system. Sending Bitcoin to another wallet costs an average of $1.50 per transaction, and Ether costs an average of $0.75 per transaction.”

It’s worth pointing out, however, that security concerns associated with custodying cryptocurrencies remain a deterrent for many to enter the space, as managing the private keys to a cryptocurrency wallet can be a challenge, especially to those less tech-savvy. On top of that, the consumer protections offered by the traditional financial system may leave some at ease despite the high fees.

Coinbase added that the time cost is also significant, with the average remittance taking between one and 10 days to settle, while cryptocurrency transactions take on average just 10 minutes.

Adding to this, a spokesperson for Circle — the firm behind the USD Coin (USDC) stablecoin — told Cointelegraph that a key feature of blockchain-powered remittances is “accessibility and inclusivity, requiring only a phone and internet connection to transfer funds across borders and at low-cost.”

Moreover, Lesley Chavkin, head of policy at the Stellar Development Foundation, a nonprofit organization supporting the Stellar network, told Cointelegraph that for remittances sent on a blockchain, preliminary data from “a small, limited-scope pilot focused on the United States to Colombia payment corridor” showed fees were half of those paid for traditional remittances.

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As transactions on the network scale up, Chavkin said, remittance fees could drop even more, furthering their advantages. Pavel Matveev, the co-founder and CEO of Wirex, told Cointelegraph that these don’t have to navigate through numerous intermediaries.

Despite their advantages, cryptocurrency remittances aren’t as widespread as one may think. For one, ease of use isn’t at the point of mass adoption, while the cryptocurrency market’s volatility keeps many on the sidelines.

Overcoming fundamental inefficiencies

Ripple’s Berry said that accessibility and user-friendliness are “critical components for the mainstream adoption of crypto remittances.”

User experience, he said, has been a problem for the industry but is arguably the easiest one to solve. He added that legacy payment solutions may appear to be more user-friendly with the use of modern interfaces “that marginally improve the customer experience, which creates the illusion of advancement,” while in reality, there has “been little improvement to the foundational infrastructure that underpins our global financial system which would ultimately unlock true progress and by extension the user experience.”

Nevertheless, Brendan conceded that while cryptocurrencies can be faster and cheaper for sending funds, a “successful remittance solution must also help the customer off-ramp funds in the currency of their choice.” He added:

 “The ability for users to transfer value from fiat to crypto or vice versa has historically been a challenge at both the individual and enterprise levels. While individual users have more options than ever before through more than 600 crypto exchanges globally, enterprise-grade off-ramp solutions are sparse.”

Indeed, one has to consider the costs associated with existing cryptocurrency infrastructure and how it interacts with the traditional financial system. While receiving a cryptocurrency transaction may be fast and cheap, paying with crypto isn’t as easy.

Commenting on the situation for Cointelegraph, Gero Piskov, card and payments manager at digital wealth platform Yield App, said that in “regions where crypto remittances thrive, accessibility and UX [user experience] have indeed been hurdles, which have hindered broader adoption.”

Often, the solution involves converting cryptocurrencies into fiat currency, which may incur additional transactions, trading fees and potential withdrawal fees. Converting to fiat currency, however, may be a bigger challenge than it should be, especially in regions where crypto-to-fiat liquidity isn’t significant enough to not add more complexity to the process.

Speaking to Cointelegraph, a Binance spokesperson said that the World Bank’s Global Findex 2021 shows 42% of adults in Latin America and the Caribbean still lack access to a bank account, with the segment representing 24% of the total adult population.

Cryptocurrency solutions, the spokesperson said, have the “potential to fill this gap while also reducing the financial transaction’s time and costs for people who already participate in the traditional system.”

In countries where paying with crypto with one solution or another is possible, users may be exposed to heightened spread they may not be aware of, as well as crypto market volatility. This volatility can completely nullify the advantages of paying less for the transaction itself.

Binance’s spokesperson added that the main goal of blockchain and cryptocurrencies is to simplify the entire process for users; hence, industry players are “dedicating significant efforts and resources into innovating and enhancing its platform with the users’ experience in mind.”

However, they noted that given the nascency of blockchain technology, there are still people without the technical know-how to process crypto transactions efficiently. The spokesperson said:

“One solution that has emerged would be liquidity services on particular blockchains. These international crypto liquidity service providers facilitate the transfer of money from one country to another, with cryptocurrencies acting as a bridge.”

In these blockchain-based liquidity services, Binance’s spokesperson clarified, a sender would transfer money in their own local currency, while the recipient would receive it in their local currency. Such a service would make the process friction and almost instantaneous for users across all backgrounds, they said.

Simplifying remittances and greatly reducing their cost is extremely important, especially for people losing between 5% and 10% of the money they need to survive on fees. This means that remittances have actually become a use case for digital assets, as noted by a Circle representative who spoke to Cointelegraph and added that crypto is expanding access to financial services across the globe.

Crypto as a tool to reduce poverty

Binance’s spokesperson seemingly corroborated the words from Circle, saying that remittances are “the primary economic lifeline for millions of families worldwide, and a major driver of economic growth for developing countries, totaling $589 billion in 2021,” according to World Bank data.

Top remittance recipient countries in millions of dollars in 2022. Source: World Bank and Knomad

Cryptocurrencies are improving the lives of people relying on remittances, according to experts Cointelegraph spoke to, thanks to the numerous advantages being offered. One example the Stellar Development Foundation’s Chavkin pointed to us is Félix.

Félix is a Whatsapp-based payments platform in Latin America that allows users to send money through an AI chatbot on Meta’s popular messaging platform. According to the platform’s co-founder and CEO Manuel Godoy, Félix uses USDC on the Stellar network to boil the process of remittances down to “seconds.”

Chavkin noted that the figure showing remittance payments grew by about 5% in 2022 “represents only recorded transactions; the true number is most likely significantly higher.” She concluded:

“Providing solutions that are faster, cheaper and more accessible is one tool to help reduce poverty and improve outcomes. Focusing on crypto remittances as a solution is critical to serving these populations.”

Wirex CEO Matveev told Cointelegraph that more may be coming in the near future as technology evolves and collaborations with traditional financial institutions are expected to, along with regulatory developments, make cryptocurrency remittances “even more widely accepted and efficient.”

The costs associated with reentering the fiat currency system may nevertheless hinder the advantages of cryptocurrency remittances. Conversion costs, according to Ripple’s Berry, may not necessarily impact remitters as various companies who support crypto-enabled payments have protections to avoid exposing users to volatility. Blockchain-based transactions, on the other hand, don’t.

Berry noted that forex transactions are also susceptible to volatility, with smaller fiat currencies being more volatile. The cryptocurrency space is nevertheless well-known for its volatility, which could keep some remitters on the traditional financial system, deciding that the fees are less problematic than the volatility and the challenges associated with using cryptocurrency for payments.

On top of that, the uncertain regulatory environment surrounding cryptocurrencies in various jurisdictions only further complicates their adoption as remittance solutions.

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Cryptocurrency remittances are effectively revolutionizing the way individuals across the globe who can rely on them exchange value, offering unprecedented advantages over traditional systems, with the crypto realm standing as a beacon of development for those currently losing part of their money to the high fees of a decades-old system.

While challenges persist, especially in terms of user experience and widespread adoption, a future in which cryptocurrency remittances do even more to alleviate poverty likely awaits, adding a new use case to an asset class already helping millions preserve value.

Cryptocurrency education and awareness, however, still has a long way to go to help crypto remittances become a viable long-term solution, as specialized knowledge is necessary to safely use these assets regularly.

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Bitcoin clean energy usage reportedly exceeds 50% — Will Tesla start accepting BTC payments?

A Bloomberg analyst reported the percentage of energy used for Bitcoin mining coming from renewable sources had exceeded 50% due in part to miners fleeing China’s ban.

Elon Musk said in 2021 that Tesla would accept Bitcoin payments once miners were using roughly 50% clean energy sources “with positive future trend” — a benchmark that may have recently been met.

In a Sept. 14 thread on X (formerly Twitter), Bloomberg analyst Jamie Coutts reported the percentage of Bitcoin (BTC) mining energy coming from renewable sources had exceeded 50% with “falling emissions plus a dramatically rising hash rate.” According to Coutts, the push toward renewable energy sources was the result of miners dispersing from China in the wake of the country’s mining ban starting in 2021, as well as certain nations turning to mining to “monetize stranded and excess energy.”

Countries investing in BTC mining include El Salvador — which has also recognized the cryptocurrency as legal tender since 2021 — Bhutan, Oman and the United Arab Emirates. The 50% energy benchmark could mean a greater move toward adoption by one of the biggest companies in the world.

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Musk — the CEO of Tesla, owner of X and founder of SpaceX — announced Tesla would stop accepting BTC payments in May 2021, citing the “rapidly increasing use of fossil fuels for Bitcoin mining and transactions” at the time. Since establishing a sustainable energy source threshold of 50% for when the firm would resume payments, Musk acknowledged that there was a positive trend toward green energy sources but hasn’t changed Tesla’s policy.

The Tesla CEO did not appear to have publicly announced any move to resume BTC payments. At the time of publication, the price of Bitcoin was $26,572, having risen more than 2% in the last seven days.

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Bitcoin Lightning on Coinbase agenda, Brian Armstrong tells Jack Dorsey

Armstrong confirmed that Coinbase was looking into adding support for the Bitcoin Lightning Network and reassured its support for Bitcoin payments.

Coinbase CEO Brian Armstrong has confirmed that the crypto exchange is “looking into” adding the Bitcoin Lighting network in its quest to advance crypto payments adoption worldwide.

On July 28, Armstrong addressed the crypto community on Twitter (rebranded to X), highlighting the potential of cryptocurrencies to improve global payments infrastructure. He further suggested:

“This will take lots of work from all of us, Coinbase included, getting layer 2’s integrated, better on-ramps, simpler UX/onboarding, etc.”

Armstrong’s vision for global crypto payments was questioned by long-standing Bitcoin (BTC) supporters, including MicroStrategy founder Michael Saylor and Square CEO Jack Dorsey, given no mention of Bitcoin in the post, as shown below:

The Lightning Network aims to make Bitcoin transactions faster and cheaper by allowing users to create off-chain transaction channels. While Saylor simply recommended integrating Bitcoin Lightning on Coinbase, Dorsey questioned, “what ‘crypto’ is a better money transmission protocol (than Bitcoin) and why?” After five days of silence, Armstrong responded to Dorsey, stating:

“Not sure why you think we’re ignoring Bitcoin - we’ve onboarded more people to Bitcoin than probably any company in the world.”

Armstrong confirmed that Coinbase was looking into adding support for Bitcoin Lightning and reassured its support for Bitcoin payments. Dorsey acknowledged Coinbase’s role in spreading Bitcoin adoption, and agreed to partner with Armstrong in putting resources into Bitcoin and layer-2 technologies, adding:

“We want an open protocol for money transmission for the internet that’s not controlled by a single individual, company, or government.”

The open discussion between the two crypto entrepreneurs concluded with both pledging to be on the same team.

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On July 17, Binance completed the integration of Bitcoin Lightning Network within a month of sharing its intention to do so.

Screenshot showing users can select “LIGHTNING” as an option when depositing Bitcoin. Source: Binance

Binance has joined Bitfinex, River Financial, OKX, Kraken and CoinCorner as the other prominent exchanges to have embraced the Lightning Network.

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Crypto mass adoption is coming, but how fast?

The latest Cointelegraph Report assesses the current growth rate of global cryptocurrency usage and tries to predict when crypto will reach mass adoption.

Cryptocurrencies must reach mass adoption to unlock their maximum potential as a network technology and their value as financial assets. 

As with other technologies, the adoption of crypto follows a classic bell curve: Starting from a small number of innovators, it grows as early adopters embrace it, moving into mass adoption as it expands to the early and late majority. Finally, it reaches those lagging behind in its final phase.

Since its launch 14 years ago, Bitcoin’s (BTC) adoption has dramatically increased. The cryptocurrency has gone from being a fringe technology discussed by a small group of cypherpunks and nerds to being known worldwide, with some nation-states even adopting it as legal tender.

According to most estimates, though, crypto’s global adoption rate is still in the single digits, which means it still remains in the “early majority” phase of global adoption.

To grow further and reach true mass adoption, crypto will need to overcome the “chasm” — the gap separating the early adopters from the early majority. To do so, certain catalysts may be required. 

What are those catalysts, and how far is crypto from reaching mass adoption? To find out, don’t miss the latest Cointelegraph Report on YouTube, and don’t forget to subscribe!

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Bitcoin adoption in Mexico boosted by Lightning partnership with retail giant

“Imagine if Best Buy, Bank of America, Fox News and an NFL team were all owned by the same individual. All of them will have lightning capabilities in the future,” Jose Lemus, CEO of Ibex Mercado, told Cointelegraph.

The world’s largest Bitcoin (BTC) conference, Bitcoin 2023, in Miami, Florida, passed without major fanfare this year. Past conferences announced nation-state adoption, massive crypto integrations in the United States, and islands and territories worldwide embracing Bitcoin

Nonetheless, at Bitcoin 2023, one partnership with a potentially significant impact on the world’s 15th-largest economy flew under the radar.

José Lemus, the CEO of Ibex Mercado, closed out the Bitcoin 2023 Industry Day. He announced a partnership with Grupo Salinas, one of Mexico’s largest corporate conglomerates. In brief, the collaboration would allow millions of Mexicans to pay their internet bills at popular telecoms company Total Play using the Bitcoin Lightning Network.

Crucially, the Salinas Group owns tens of businesses across Mexico. Its billionaire founder, Ricardo Salinas Pliego, is the third-richest person in the country and a well-known Bitcoin maximalist.

Not only does the Bitcoin Lightning payments integration already deliver Bitcoin adoption to millions of Mexicans, but as Lemus explained to Cointelegraph, Total Play is one small retailer that’s part of the vast Salinas conglomerate:

“Imagine if Best Buy, Bank of America, Fox News and an NFL team were all owned by the same individual. All of them will have Lightning capabilities in the future.”

Lemus explained it’s just the “tip of the iceberg of what will go on in Mexico,” as more Bitcoin and Lightning integrations, and on and off-ramps attract more Bitcoin business. Speaking via video link, Lemus explained that fiat and Bitcoin can interact more freely in Mexico:

“Let’s say you have a wallet and you want to make Mexican pesos available in Mexico, or you have an exchange and you want to make the balances for your customers in Mexico. You can do that through CoinPro or through Grupo Salinas.”

The partnership is the beginning of Lightning functionality across Grupo Salinas. There will be a Lightning app “for employees, a super app for soccer teams to do something similar to what we have with the Perth Heat where we drive fan engagement with innovative ways.”

The Australian baseball team, Perth Heat, adopted a Bitcoin standard in 2021, with players earning salaries in Bitcoin and “Sats4Stats”, where players receive Bitcoin for hitting home runs. Plus, fan engagement activities use the Lightning Network. For example, during baseball games, “When a player steals a base, a QR flashes on screen and the first people that scan it get satoshis,” Lemus explained.

Players can send satoshis to players directly during Perth Heat baseball games. Source: PerthHeat.com.au

In the first year of operation, the Perth Heat players earned an extra 1% through Bitcoin, Lemus said on stage at Bitcoin 2023. “It’s still early” for such a technology, but an extra 1% is already encouraging. 

Grupo Salinas owns the Mexican football clubs, Mazatlán and Club Puebla. Fans could soon get their hands on free money — in the form of Bitcoin or satoshis — for simply scanning the QR code on the stadium screen when a player scores, just like with Perth Heat.

A snapshot of some of the Grupo Salinas brands spanning retail, banking, sports and advertising. Source: GrupoSalinas.com

Ibex Mercado understands the massive opportunity for financial inclusion offered by the Lightning Network. Lemus founded Ibex in neighboring Guatemala, and the company delivered the Lightning Network integration for El Salvador’s Chivo Wallet — which effectively banked millions of Salvadorans — two years prior.

Lemus explained that more Bitcoin adoption could improve the lives of unbanked and underserved populations. Moreover, financial inclusion goes beyond banking the unbanked:

“It’s the ability to raise funds for your company. It’s the ability to open yourself to a broader market. And that is what, for me, true financial inclusion is.”

Finally, Lemus highlighted the potential of Mexico as a Bitcoin destination: “I think that Mexico is going to be the place where this is going to take off.“ More broadly, 2022 was a promising year for Bitcoin and crypto adoption in the country, from crypto remittance companies establishing in Mexico to crypto exchange expansion.  

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Does this mean that crypto enthusiasts may soon be able to live on Bitcoin like they can in El Salvador? Lemus replied:

“Let’s say you conduct most of your life in Bitcoin, I think 18 months is a reasonable target where you can do most of your life. But obviously, things like taxes and maybe rent will not run on Bitcoin yet.”

Similarly, the partnership with Grupo Salinas took 18 months of work and preparation, Lemus said. More partnerships and projects are on the horizon in Mexico, although it’s too early to share details, Lemus concluded.

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Bitcoin in Cuba: Why some Cubans are adopting BTC to escape ‘The Matrix’

Private businesses in Cuba could be poised to benefit from the cryptocurrency revolution in one of the world’s harshest business environments.

Bitcoin adoption could swell in Cuba, particularly if private businesses understand the upside to accepting Bitcoin (BTC) as currency. That’s according to a Cuban businessperson and Bitcoin advocate, Erich Garcia Cruz.

A recent emigrant to the United States, Cruz is a vocal proponent of Bitcoin adoption in Cuba. Cruz leads the remittance and money transfer services BitRemesas and QvaPay, and has been outspoken in supporting Cuban citizens using Bitcoin since 2020.

In an interview with Cointelegraph as part of an upcoming documentary, Cruz explained that Cubans can use Bitcoin “as a tool.”

Photo of Erich and Joe during the interview. Source: Cointelegraph

While some Cubans use Bitcoin as a store of value, a means of exchange or a remittance tool, ultimately, it’s about getting “out from the Matrix,” he explained. Cruz referred to the country’s centrally planned and officially communist economy.

Cuba has no independent press, while the historic United States trade embargo makes it very hard for Cubans to access U.S. products, services and even applications. Bitcoin, on the other hand, is money independent of the state, and has no leader or central party.

Cruz explained that during a visit to El Salvador in 2022, one of his friends asked, “How do you teach about Bitcoin in Cuba if Cuba is run by a communist party?” Surely the party would be against Bitcoin?

“I don’t know if the government doesn’t know just how powerful Bitcoin is; they don’t know, and they are just thinking I’m teaching the people about coins in the casino, or if they are afraid of the hyper-Bitcoinization of the Cuban society.”

Cruz hints that the government may already understand how Bitcoin works, and maybe, “They can bypass some sanctions worldwide” using internet-based money.

Additionally, since 2021, the government has been warming up to cryptocurrencies, as private businesses can legally accept cryptocurrencies such as Bitcoin for goods and services. Cruz explains that more and more private companies should accept cryptocurrency instead of the Cuban peso (CUP) or moneda libremente convertible (MLC) — freely convertible currency:

“If you get paid with CUP or MLC, you are solving the customer’s problem, but you are creating a problem for you because owners are saying that then or later they will try to convert the CLP or MLC into international currency.”

The Cuban peso has devalued by more than 800% since its inception. If a Cuban bought Bitcoin at its all-time high of $69,000, they would still have more value in Bitcoin than pesos. Moreover, the MLC is a government-backed stablecoin used for purchases in state-run supermarkets. Cubans looking to save money typically do so in the U.S. dollar and, increasingly, Bitcoin.

MLC price movement as compared to U.S. dollars and euros since 2015.

Cruz shares the example of his father, who bought a small amount of Bitcoin with his Cuban peso pension fund three years ago. The pension fund has dramatically lost value as the Cuban peso continues to devalue, while Bitcoin has not only retained but increased in purchasing power:

“It’s not financial advice, but it’s better to store your value in Bitcoin than the CUP — a government-issued shitcoin.”

Nonetheless, despite the huge currency devaluation, Bitcoin suffers from a bad reputation in Cuba. Cruz was scammed by a crypto project before learning what Bitcoin is:

“We have no internet [in Cuba] until five years ago, and Bitcoin is 14 years old. The first contact with Bitcoin in our society was through scams.”

Cuba has a highly educated population and university education is free; however, the island is sheltered from Western influences, and the internet is a relatively new tool. The internet, as Cruz points out, only began to penetrate the country in a meaningful way over the past five years.

Related: Cuba Bitcoin community hosts BTC-only meetup

Cruz’s work, and that of the Cuban Bitcoin community, targets private businesses in Cuba, making it an area in which Bitcoin adoption could thrive:

“You have to teach the people who have the power to embrace that solution. And that’s the private sector. Okay? There is no law. There is no law that forbids the business from accepting Bitcoin. Not yet.”

Cruz’s interview will feature in an upcoming documentary about Bitcoin in Cuba.

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Strike moves global headquarters to El Salvador, expands to 65 countries

According to Strike CEO Jack Mallers, the expansion drive aims to counter the “clouded world of crypto exchanges and hidden, unregistered licensing regimes and 1,000 different coins.”

Strike, a Chicago-based Bitcoin (BTC) payment provider, expanded its services to 65 countries in parallel to relocating its global headquarters to El Salvador. Before its expansion, the mobile app was operational only in the United States, El Salvador and Argentina.

According to Jack Mallers, the CEO and founder of Zap, Strike's parent company, the expansion drive aims to counter the “clouded world of crypto exchanges and hidden, unregistered licensing regimes and 1,000 different coins.” Speaking to Fortune, Mallers revealed that the move to relocate its headquarters to El Salvador was a response to the growing anti-crypto regulatory sentiments in the U.S.

On one hand, regulations prevent Strike from offering its service in New York. On the other hand, El Salvador introduced crypto-inclusive regulations to attract technological innovations in the region.

During the discussion, Mallers spoke about El Salvador’s success in establishing Bitcoin as a legal tender. He believed that merchant adoption “wasn’t what was defining success.” Instead, he weighed El Salvador’s Bitcoin adoption success in terms of other factors including increased tourism.

Strike will initially allow users in the new global markets to only receive Bitcoin, however, Mallers revealed plans to launch new features by the end of the year, including a debit card. For markets outside the US, Strike will enable U.S. dollar payments via Tether (USDT).

“Two years ago, people would have made fun of me [for our] headquarters in El Salvador to launch product for three billion people, but now Coinbase is fighting with Gary Gensler,” he said. “Who’s laughing now?,” Mallers concluded.

Related: US lawmakers target perceived risks of crypto adoption in El Salvador with reintroduced bill

Strike and crypto exchange Bitfinix were among the first crypto companies to bag operational licenses in El Salvador.

El Salvador’s Digital Asset Service provider license allows Bitfinex Securities “to facilitate the issuance and secondary trading of assets” with clearly defined rights and obligations in the jurisdiction.

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Ordinals and BRC-20 will disappear in a matter of months, JAN3 CEO says

The hype around Bitcoin Ordinals and BRC-20 tokens is unsustainable and will fade away in a matter of months, according to JAN3 CEO Samson Mow.

The latest hype around Bitcoin (BTC) Ordinals and BRC-20 tokens is unsustainable and will fade away in a matter of months, according to JAN3 CEO Samson Mow. 

“These guys are basically paying massive amounts of fees that go directly to Bitcoin miners, and there is no way this can be sustained," Mow said in an exclusive interview with Cointelegraph. 

"They will fade away after even months, let's not talk about years here," he continued. 

Growing activity around Ordinals and BRC-20 – a crypto technology that allows users to mint fungible and non-fungible tokens on the Bitcoin blockchain – is the main cause provoking a spike in transaction fees, which resulted in the congestion of the Bitcoin network.

Related: Bitcoin BRC-20 token standard becomes new destination for meme tokens

While many members of the Bitcoin community see Ordinals as a use-case that could boost Bitcoin adoption, Mow considers them just as spam clogging the network. 

"These are just short-term money grabs similar to most things on competing chains like Ethereum and Solana," he pointed out. 

To Mow, mass adoption of Bitcoin will happen because of its use case as a saving technology and as a means of exchange, not because of “people minting JPEGs and sticking them in the chain.”

To learn more about Mow's argument against Ordinals, watch the full interview on our YouTube channel. Don’t forget to subscribe!

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Bitcoin Lightning Network is 1,000x cheaper than Visa and MasterCard: Data

Glassnode data demonstrates that the Lightning Network outcompetes traditional payment networks in terms of commission costs.

Fresh data from Glassnode demonstrates that Bitcoin's (BTC) Lightning Network is significantly cheaper to use than legacy payment networks.

The median fee rate, or the cost of sending value across the Lightning Network, is 0.0029%, 1,000 times cheaper than that of MasterCard of Visa payment processors. 

James Check, lead analyst at Glassnode, told Cointelegraph that the median fee rate, or the fee charged per 1 BTC sent across the Lightning Network, is currently 3,000 Satoshis (the smallest unit of Bitcoin). That is “equivalent to $0.84 to send $28,800 worth of value [...] which is a fee of 0.0029%.”

“Pretty remarkable when you think about it.”

In a post on the Nostr social media protocol, Bitcoin analyst Dylan LeClair noted that this rate is many times less than that charged by major credit card companies. 

The Lightning Network, a layer-2 payments solution built atop the world’s largest cryptocurrency was first proposed as a way to make Bitcoin effective as a payment method. These data points demonstrate that it is not only fast but low-cost,  with the mean fee rate has been steadily trending lower since November 2021.

Source: Glassnode

Legacy payment networks such as Visa and Mastercard charge merchants a fee of around 2-3% per transaction, making them an expensive option for businesses. In an upcoming Cointelegraph documentary shot in Cape Verde, the business owner of one of the few businesses to accept Bitcoin explained that accepting foreign Visa and Mastercard costs over 8%.

Moreover, Glassnode's Check referred to users who run their own nodes and manage their own channels. Many Lightning users take advantage of custodial wallets, such as Wallet of Satoshi and Alby to make micropayments on social media apps such as Nostr.

Some Bitcoin early adopters have noted the growing preference for custodial solutions (as the Bitcoiner mantra is “not your keys, not your coin”), although semi-custodial solutions such as Fedi and Cashu could undermine reliance on fully custodial solutions. 

Related: MicroStrategy’s Saylor fuses work email address with Bitcoin Lightning

Furthermore, the throughput of the Lightning Network could be called into question. Check explained:

“Of course, we must also consider that the typical channel is smaller than 1 BTC. The median channel size is 0.02 BTC and the mean is 0.08 BTC, so overall the Lightning Network remains well suited to payments below $1,000.”

In the below graph, the channel size is trending higher but still well under $10,000. In such an environment, payments over $1,000 may be better suited to the Bitcoin base chain in order to avoid payment failure or misfire. 

Related: Bitcoin in Senegal: Why is this African country using BTC?

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