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Singapore startup dtcpay launches retail crypto payments system with Chinese partners

Dtcpay, formerly Digital Treasures Center, is MAS-registered and already provides some point-of-sale and online crypto payment services.

Singapore-based dtcpay is launching a payment system that will use fiat and cryptocurrencies for in-store and online payments. The company mentioned Tether (USDT), Ether (ETH) and Bitcoin (BTC) in its announcement.

The company is partnering with open-source blockchain PlatON for privacy-protected digital infrastructure and Allinpay International to create smart terminals and a digital interface. Both PlatOn and Allinpay are based in China. Dtcpay and Allinpay are registered with the Monetary Authority of Singapore (MAS) as major payment institutions.

A spokesman for Allinpay parent company Tonghua International said:

“This cooperation will […] Help merchants better adapt to the modern payment trend and meet the needs of young consumers.”

Dtcpay will exchange fiat and crypto and onboard new cryptocurrencies in the new service. It already provides point-of-sale and online checkout. In September, dtcpay concluded a deal with London-based Sumsub to provide Know Your Customer services for the dtcpay digital wallet and entered into an agreement with Singapore POS provider Jeripay to provide crypto payment services on its 8,000-terminal network.

Related: Pay and dump? How businesses accepting crypto payments influence adoption

Founded in 2019 and originally known as Digital Treasures Center, dtcpay was selected to participate in Mastercard’s Mastercard Start Path program for crypto and blockchain startups in November 2022. It received backing by the Pontiac Land Group real estate conglomerate in a pre-seed funding round in June.

Electronic payment is common in Singapore, which is considered to have progressive cryptocurrency regulation, including consumer protection. Coinbase and Ripple received major payment institution licensing from MAS in October. The city-state is also experimenting with central bank digital currency, but the MAS has stated that it sees “no urgent use case” for a retail CBDC.

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Using blockchain technology to combat retail theft

Blockchain technology may be a solution when it comes to anti-theft measures for retailers.

The retail industry is one of the most important sectors of the United States economy. Unfortunately, the COVID-19 pandemic has left the trillion-dollar retail sector vulnerable to in-store theft. 

Findings from the National Retail Federation’s 2022 Retail Security Survey show that retail losses from stolen goods increased to $94.5 billion in 2021, up from $90.8 billion in 2020. Some retailers also have to lock away certain products to prevent theft, which may lead to decreased sales due to consumers’ inability to access goods.

Retailers look toward blockchain to solve retail theft

Given these extreme measures, many innovative retailers have started looking toward technology to combat retail theft. For example, Lowe’s, an American home improvement retailer, has recently implemented a proof-of-concept called Project Unlock, which uses radio frequency identification (RFID) chips, Internet of Things sensors and blockchain technology. The solution is currently being tested in several Lowe’s stores in the United States.

Josh Shabtai, senior director of ecosystem practice at Lowe’s Innovation Labs — Lowe’s tech wing that developed Project Unlock — told Cointelegraph that Project Unlock aims to explore emerging technology to help curb theft while creating better customer experiences.

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To accomplish this, Shabtai explained that RFID chips are used to activate specific Lowes’ power tools at the point of purchase. “So if a customer steals a power tool, it won’t work,” he said.

Shabtai noted that RFID chips are a low-cost solution that many retailers use to prevent theft. According to the National Retail Federation’s 2022 Retail Security Survey, 38.6% of retailers already implement or plan to implement RFID systems. However, Shabtai explained that combining RFID systems with a blockchain network can provide retailers with a transparent, tamper-proof record to track in-store purchases. He said:

“Through Project Unlock, a unique ID is registered and assigned to each of our power tools. When that product is purchased, the RFID system activates the power tool for use. At the same time, the transaction can be viewed by anyone, since that information gets recorded to a public blockchain network.”

Mehdi Sarkeshi, lead project manager at Project Unlock, told Cointelegraph that Project Unlock is based on the Ethereum network. Sarkeshi elaborated that each product under Project Unlock is tied to a pre-minted nonfungible token (NFT), or a digital twin, that will receive a status change upon purchase.

“A product’s NFT undergoes a status change when it is either sold by Lowe’s, if it has been stolen, or if the status is unknown. All of this information is publicly visible to customers and resellers since it’s recorded on the Ethereum blockchain. We have essentially built a purchase authenticity provenance for Lowes’ power tools,” he said.

While the concept behind Project Unlock is innovative for a large retailer, David Menard, CEO of asset verification platform Real Items, told Cointelegraph that his firm has been exploring a similar solution. “Traditionally, RFID tags prevent theft, so this problem has already been solved,” he said. Given this, Menard noted that Real Items combines digital identity with physical products to ensure that stolen items can be accounted for. He said:

“If physical items are paired with digital twins, then retailers can know exactly what was stolen, from where and from which product batch. Retailers can understand this with more clarity versus information generated by RFID systems.”

According to Menard, Real Items currently has a memorandum of understanding with SmartLabel, a digital platform that generates QR codes for brands and retailers to provide consumers with detailed product information. He shared that Real Items plans to implement “digital product passports” with SmartLabel products in the future. “We view digital product passports as the foundation for storing information about a product throughout a product’s life cycle,” he said.

Menard further explained that Real Items uses the Polygon network to store product information. It’s important to point out that this model differs from Project Unlock since a blockchain network is only used here to record information about a certain item. “We use a product’s digital twin — also known as its NFT — for engagement. It can be tied to anti-theft, but it’s more about providing retailers with useful data.”

While the solutions being developed by Lowe’s Innovation Labs and Real Items could be a game-changer for retailers, the rise of the metaverse may also help curb retail theft. According to McKinsey’s “Value Creation in the Metaverse” report, by 2030, the metaverse could generate $4 trillion to $5 trillion across consumer and enterprise use cases. The report notes that this includes the retail sector.

Marjorie Hernandez, managing director of LUKSO — a digital lifestyle Web3 platform — told Cointelegraph that designer brands like Prada and Web3 marketplaces like The Dematerialised, where she is also CEO, are already using NFT redemption processes.

Hernandez explained that this allows communities to purchase a digital good in a metaverse-like environment, which can then be redeemed for a physical item in store. She said:

“This redemption process allows retailers to explore new ways to authenticate products on-chain and provide a more sustainable production process with made-to-order demand. This also creates a new and direct access channel between creators and consumers beyond point of sale.”

Hernandez believes that more retailers will explore digital identities for lifestyle goods in the coming year. “This allows brands, designers and users to finally have a transparent solution for many of the problems facing the retail industry today, like counterfeit goods and theft.”

Will retailers adopt blockchain solutions to combat theft?

Although blockchain could help solve in-store theft moving forward, retailers may be hesitant to adopt the technology for several reasons. For instance, blockchain’s association with cryptocurrency may be a pain point for enterprises. Recent events like the collapse of FTX reinforce this. 

Yet, Shabtai remains optimistic, noting that Lowe’s Innovation Labs believes that it’s important to consider new technologies to better understand what is viable. “Through Project Unlock, we have proven that blockchain technology is valuable. We hope this can serve as a proof point for other retailers considering a similar solution,” he remarked. Shabtai added that Lowe’s Innovation Labs plans to evolve its solution beyond power tools moving forward.

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While notable, Sarkeshi pointed out that it may be challenging for consumers to understand the value of using blockchain to record transactions. “For instance, if I’m a customer buying a second-hand product, why should I care if it was stolen,” he said. Given this, Sarkeshi believes that a shift in customer mindset must occur for such a solution to be entirely successful. He said:

“It’s a culture building challenge. Some customers will initially not feel good about buying a stolen product, but we need this to resonate across the board. We want customers to know that when a product is stolen, everyone across the supply chain gets hurt. Building that culture may be challenging, but I believe this will happen in the long term.”

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NFT adoption: Tokens take the runway at Metaverse Fashion Week

Metaverse Fashion Week demonstrated how brands and designers can further engage with consumers using NFTs.

The Metaverse may be an emerging concept, but the impact that virtual game-like worlds can have on the trillion-dollar retail industry was recently demonstrated during Metaverse Fashion Week (MVFW). This entirely virtual experience was held from March 24–27, 2022, in Decentraland, a decentralized virtual social platform on the Ethereum blockchain. The online event attracted more than 70 brands, artists and designers including big names like Tommy Hilfiger, Estée Lauder, Philipp Plein, Selfridges and Dolce & Gabbana.

Gigi Graziosi Casimiro, head of Decentraland’s Metaverse Fashion Week, told Cointelegraph that MVFW is a diverse event aiming to connect physical and digital fashion with traditional brands and new creators:

“MVFW is important because it connects many parts of a bigger engine in the fashion industry. This event allows brands to explore new possibilities for their creation and communication with customers. We are essentially building a stronger fashion community in Decentraland that allows people to express art beyond physical limitations.”

Bridging the physical and the digital 

Indeed, MVFW provided a glimpse into what the future of fashion may look like, as brands and designers displayed wearable nonfungible tokens (NFTs) on 3D genderless avatars that strutted across fantasy-like catwalks. While the concept may sound entirely unrealistic — which is the intent — renowned fashion designers praised MVFW as one of the most exciting and opportunistic ways for brands to further engage with consumers.

Avery Baker, president and chief brand officer of Tommy Hilfiger Global, told Cointelegraph that the Tommy Hilfiger brand has been curious about new trends and technologies, especially those that allow the label to connect with consumers in unique ways:

“Consumers’ appetite for digital experiences has never been stronger and as we integrate the digital and physical worlds, the Metaverse offers endless opportunities for creativity, collaboration, storytelling and community building. Whether it’s NFTs, avatar fashion shows or something else we haven’t explored yet, I’m excited to see what’s to come.”
Tommy Hilfiger store at MVFW. Source: Boson Protocol

Echoing Baker, American fashion designer Tommy Hilfiger mentioned during a fireside chat that the Metaverse is the future of fashion that took place at MVFW. Hilfiger was alongside Justin Banon, co-founder of Boson Protocol — a Web3 protocol building a settlement layer for commerce in the Metaverse — and Cathy Hackl, chair of MVFW. At the beginning of the discussion, Hilfiger stated:

“It’s part of our DNA to embrace what’s next, and I really believe the Metaverse is next and will lead us to more creativity, more experiences and more opportunity to build a community of fans worldwide.”
Fireside chat with Tommy Hilfiger, Boson Protocol and chair of MVFW. Source: Boson Protocol

German fashion designer Philipp Plein also participated in MVFW, displaying his latest digital-only NFT collection in the newly acquired $1.4 million Plein Plaza, a 176,528 square-foot plot of land in the Decentraland metaverse.

3D avatar wearing a Philipp Plein NFT at MVFW. Source: Philipp Plein

Plein told Cointelegraph that he chose to be a part of MVFW for a few reasons, one being that the first event he hosted in Decentraland was very successful. “We had our first event in Decentraland in February this year, which featured a real humanoid robot representing our voice in the Metaverse. We attracted over 3,000 attendees and sold 11 sneakers within an hour via an auction powered by NFT auction house Portion,” he said. Plein added that the average time attendees spent at his initial metaverse event was 40 minutes, which is much longer than the amount of time consumers typically spend looking at websites.

Shedding light on this, Banon told Cointelegraph that brands can better engage with consumers in the Metaverse since virtual environments blur the boundaries between physical and digital worlds. “What we are seeing is physical and digital items becoming “digiphysical” — digital tied to physical — or physical items that have an experience component as well,” he said. In terms of how this will play out, Banon elaborated that Boson Protocol enables digital and physical elements to be represented by an NFT that can be gamified, tradable and programmable, making the Metaverse a game-like world for commerce. “This is all merging into physical and digital experimental commerce,” he said.

To put this in perspective, Banon said during the fireside chat that in the future, there could be a window display at a flagship Tommy Hilfiger store featuring a digital jacket that can’t be purchased in-store. In order to buy this item, Banon noted that consumers would have to scan a QR-code that would then take them to a metaverse environment, like Decentraland, where a game or quest would have to be played in order to earn an NFT. This NFT would then potentially unlock three components: a digital wearable to wear in the Metaverse, a redeemable physical NFT that can be claimed from a store or website or an experimental NFT that will give consumers access to a Tommy Hilfiger fashion show or event in the future. “That physical to the digital experience for retailers is what the Metaverse and Boson Protocol enables,” explained Banon.

Although only a few major brands have been dabbling in physical to digital designs, Hilfiger commented during the fireside chat that he wants to be a step ahead of the competition. He said:

“The Metaverse allows us to evolve the retail journey we are on. We are always looking for ways to make retail exciting because we know it can get boring doing what we’ve been doing in years past, which is just selling physical products. If we are living in the Metaverse, it allows the community to create digital skins, buy, sell, trade them or put them on avatars to play games with and then reap the rewards.” 
Tommy Hilfiger store at MVFW. Source: Boson Protcol

In addition to digital wearables displayed on 3D avatars, MVFW featured pop-up shops from retailers selling NFT accessories tied to physical items. For example, Privé Porter, a global leader in luxury collectible accessories, planted its luxury resale pop-up shop in Decentraland’s Threedium Plaza. During the four-day event, Privé Porter featured four 3D NFT Hermès bags exceeding $500,000 in value.

Hermès 25cm Birkin In and Out Biscuit/Multicolor Swift Leather Palladium Hardware (Z/2021) will be selling for 19.32 ETH ($58,000) during Privé Porter's MVFW Pop-Up. Source: Privé Porter

Jeffrey Berk, co-founder of Privé Porter, told Cointelegraph that the company has never dabbled in e-commerce before, noting that Privé Porter has exceeded over $130 million in revenue to date, largely off of its Instagram account. Berk noted that there is also a physical Privé Porter located in Miami’s Brickell City Center. According to Berk, Privé Porter plans to become involved with e-commerce to reach other platforms and expand, which is why the reseller featured 3D NFT Hermès Birkin and Kelly handbags during MVFW. “We are offering a more engaging experience than anyone else selling a Birkin today,” said Berk.

Berk elaborated that consumers who visit the Privé Porter pop-up are able to interact with the items by clicking on the 3D handbags. Boson Protocol’s technology then creates a pop-up interface with pictures, descriptions and other data specific to the item. If a consumer wishes to buy a bag, they will be asked to confirm a blockchain transaction that results in Boson Protocol’s smart contracts taking custody of the payment and the issuance of an NFT Voucher, redeemable for the physical good. 

“The buyer may then decide to transfer, trade or redeem the NFT Voucher for the physical item,” explained Berk. He added that if a customer decides to redeem the voucher, Privé Porter will deliver the item and issue the customer a Privé “A-NFT,” which is an authenticated nonfungible token where the amount of the sale is forever documented on the blockchain. Although MVFW ended on March 27, Berk said that the Privé Porter pop-up saw enough traffic that Threedium — the company’s 3D technology partner — asked Privé Porter to extend its presence in Decentraland through the end of April 2022.

Privé Porter Hermes handbag seen on OpenSea. Source: Privé Porter

In addition to Privé Porter, the privately-held jeweler and wristwatch retailer Jacob & Co. hosted a showroom at MVFW in the UNXD Luxury District to display its new “Astronomia Metaverso” collection. Shashi Menon, Dubai-based publisher of Vogue Arabia and founder and CEO of UNXD, told Cointelegraph that he views this collection as a catalyst to how luxury fashion accessories will look in the future. “Jacob & Co. will do the same for watches and jewelry as Dolce & Gabbana did by becoming the first luxury label to display their designs in the Metaverse,” said Menon.

MVFW gives a glimpse of the future of retail, but will it catch on?

While the Metaverse enables a greater opportunity for brands and designers to reach consumers, some may wonder if this game-like concept will resonate with the mainstream, especially older generations. For instance, Hilfiger mentioned during his panel that the Metaverse is unlocking the future of fashion, specifically because we are living within a culture defined by Generation Z. “We have to speak their language, and this is the language they speak,” commented Hilfiger.

Although this concept may resonate with younger individuals, the technical aspects associated with the Metaverse may be challenging for some. For example, some users expressed technical difficulties during MVFW, noting that computers couldn’t handle Decentraland’s requirements.

Regarding technical complications, Casimiro explained that Decentraland is optimized to run as smoothly as possible across the board, but “older systems, out-of-date software, etc., occasionally may see unforeseen issues.” 

Moreover, the graphics in Decentraland may also require improvement once marketing in the Metaverse gains traction with more brands. Jason Rosenstein, CEO of Portion — an NFT marketplace built on Ethereum — told Cointelegraph that there are limitations in Decentraland due to low resolution and texture. “We have to put this on the blockchain, so it’s super-low resolution, which is a huge constraint for brands. But, this is a problem for every metaverse ecosystem today,” he said.

Concerns aside, MVFW seems to have convinced many that the future of retail does indeed exist in the Metaverse. According to Banon, Boson Protocol is already working with many brands on creating a metaverse strategy:

“In the next 12-18 months, brands will experiment and do pilots in the Metaverse. Some may fail, but in the next two years brands won’t get a pass. If you are a marketing or innovation director of a brand and don’t have a metaverse strategy in place, you probably won’t have a job moving forward.”

While it’s difficult to predict the future, it’s worth mentioning that crypto investment giant Grayscale recently found the Metaverse to be a trillion-dollar revenue opportunity across advertising, social commerce, digital events, hardware and developer/creator monetization. Moreover, designers who have already started exploring the Metaverse are currently shaping the ecosystem for others. For example, Hilfiger remarked during his panel that moving forward, it will be up to the Hilfiger community and consumers to determine what products they want to shop for:

“I think that in five years time, we are going to see digital and virtual stores that will change rapidly and not remain the same. We want to create stickiness. We want our community to come to Tommy Hilfiger and stay there as part of their lifestyle, so they are going to tell us what they want and need.”

Plein added that he currently has 100 stores worldwide, but he will soon be opening a pop-up shop in London where customers will also be able to purchase NFTs upon check out as wearables for avatars in the Metaverse. “This is an upsell that will be available to our clients, which will also help bring the mainstream in,” he said. Banon added, “in a year or so, it will be unusual for brands not to offer digital wearables.” 

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