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Arsenal FC to launch AFC Fan Token on Socios

Socios will become the digital meeting place for “Gooners,” the term used since the 1980s to describe Arsenal fans.

English Premier League stalwart Arsenal F.C. is launching a new fan token in partnership with Socios, giving its supporters the ability to influence club decisions and access team-related content. 

The partnership makes Socios the main digital meeting place for Arsenal’s fanbase, according to a Monday announcement from Chiliz, the exclusive cryptocurrency of the Socios platform.

By holding AFC Fan Tokens, Arsenal fans will have “countless engagement opportunities” with the club, Chiliz said, including “the chance to influence the club in a series of interactive polls across a variety of decisions every season.”

No timetable was given for the launch of AFC Token, though Chiliz indicated it would become available soon. Fans who are currently signed up for My Arsenal Rewards, a fan-centric rewards program, have the option to receive a free AFC Fan Token.

“We are excited to launch this partnership with Socios.com that will bring our huge global fan base even closer to the club,” said Peter Silverstone, commercial director at Arsenal. “Socios.com are leading the way in blockchain in the sports industry, as we have seen from their relationships with other leading European clubs.”

Related: Argentinian league rebrands to Torneo Socios.com with new partnership

Chiliz has become a popular engagement platform for professional sports teams and leagues. In May of this year, three Formula 1 racing teams announced exclusive fan tokens on the Chiliz blockchain. During the same month, the Ultimate Fighting Championship, better known as UFC, announced it would launch its own blockchain-based fan token.

As Cointelegraph reported, Chiliz is expanding its operations in the United States to pursue more fan-token engagement opportunities. CEO Alexandre Dreyfus told Cointelegraph in March that the organization’s forthcoming New York office will be a launch pad for engagement with local leagues and sporting franchises.

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New York Giants Star Goes Crypto, Converting All Endorsement Money to Bitcoin

A pro-football player is converting his endorsement earnings straight to Bitcoin (BTC). New York Giants star running back Saquon Barkley made the announcement on Bitcoin bull Anthony Pompliano’s podcast. Barkley says his concerns about fiat inflation prompted his decision to receive Bitcoin in place of cash. “You see inflation and you see how high it […]

The post New York Giants Star Goes Crypto, Converting All Endorsement Money to Bitcoin appeared first on The Daily Hodl.

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It’s kick-off time: Enjoy Euro 2020 finals the crypto and blockchain way

As one of soccer’s largest events, the Euro cup comes to a close, here’s how you can use your crypto to enjoy the upcoming final.

The date is set. July 11 is when soccer fans all over the world can, for a period of at least 90 minutes, forget all about what’s wrong with the outside world and finally get to witness who will be the winner of one of the most widely viewed sports in the world. England and Italy will compete for the honor to win the coveted UEFA European Football Championship 2020, or Euro 2020, trophy, which only comes around once every two years.

Here is a little thought experiment for all the casual soccer fans out there: Try to think of every active soccer player you can think of. If the athletes in question are all relatively established and play for the top leagues in the world, then there is a high probability that they are representing their country in this year’s Euro 2020 championship.

To really put things into perspective as to how big this event is, a recent study showed that a staggering 23.8 million viewers watched England's historic Euro 2020 victory against Denmark, with the last five minutes of the nail-biting semi-finals drawing a peak audience of over 25.7 million. In fact, the event’s viewership was only eclipsed in recent memory by the United Kingdom Prime Minister’s coronavirus announcement back in May, which was seen by nearly 27 million people across six different local news channels.

This final promises to be a banger

A month of tense and exhilarating soccer has passed by and now it’s time for the two remaining top dogs, Italy and England, to fight it out at the historical Wembley Stadium.

In the past, the tournament has seen many of Europe’s heavyweights slug it out. However, it bears mentioning that this time around, the Italian team, The Azzurri, has yet to lose a match in a whopping 33 international games, leaving them just a step away from carving their names in the records of soccer history.

Their opponent, England, also known as the Three Lions, has also had strong gameplay through this year’s Euro 2020. They only allowed one goal during their entire campaign, which is quite an impressive feat, considering the level of competition they had to face — countries like Germany, the Czech Republic and Ukraine — to get to the finals. In all, the rosters for both teams look stacked and on paper, this clash should and probably will be a thriller.

As one can expect, there is going to be a lot of betting happening for this game, with the oddsmakers giving the slight edge to England, which is arguably a surprise considering Italy’s unbeaten run. However, the importance of home-turf advantage can never be underestimated in soccer, no matter how many Italian’s may have crossed over to watch the finals in person.

Lastly, with the rise of blockchain casinos and increased crypto adoption globally, a growing number of digital currency investors seem to have started making use of their crypto assets for gambling purposes. Therefore, it stands to reason that a lot of these folks may be betting on this game as well, either through crypto gambling platforms or even prediction markets.

How to get engaged: The crypto way

In recent years, a growing list of mainstream soccer clubs has continued to launch their very own digital currencies/fan tokens. And while the jury is still divided on the actual utility of these offerings, the fact of the matter remains that the soccer world has been quite sharp in recognizing the technological and monetary proposition put forth by crypto.

In terms of betting, there are dozens of established gambling websites that accept a wide range of cryptocurrencies — including Bitcoin (BTC), Litecoin (LTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Tether (USDT), Ethereum (ETH) and more. There are many options out there and it’s just a matter of which platform a person decides to use in the end.

It also goes without saying that several betting sites are currently offering their users numerous side-bets — another facet of online gambling that crypto enthusiasts can engage with. For example, the odds of Italy coming out of the tournament as the top-scoring team are currently at 10/11. Whereas for England, the figure stands substantially lower at 10/1.

From a streaming standpoint, unfortunately, there aren’t a number of mainstream streaming services that accept cryptocurrency payments at the moment. That being said, betting portals have really upped their game over the last couple of years, with most platforms nowadays offering top-notch live streams that gamers can access at any time, given that they have sufficient tokens (which is usually not a lot) in their wallets.

Crypto is quickly gaining notoriety in the soccer universe

One way or the other, crypto seems to have made its way onto the soccer field, as was made evident recently when a fan literally ran onto the field wearing a t-shirt that read “WTF Coin” during Belgium’s clash with Finland. In fact, the event was able to garner so much traction that within hours of the invasion, almost every major sporting news outlet had covered the story, resulting in people discovering that WTF — Walnut Finance — is actually a yield farming project.

Furthermore, the governing body overseeing Euro 2020, i.e. the Union of European Football Associations (UEFA) recently entered into a five-year global partnership deal regarding blockchain technology with AntChain, a subsidiary of Ant Group which owns Alipay, one of the world’s largest digital payment platforms.

As part of the deal, UEFA and AntChain will work closely to help utilize blockchain tech to not only promote the game but also to digitize the global soccer landscape. In this regard, it stands to reason that the two parties may potentially choose to explore the NFT sector because of the unique marketing/ownership opportunity presented by this exploding asset class.

In the immediate future, however, the winner of this year’s Euro 2020 Golden Boot (i.e., the player that scores the most goals) will be awarded the “Alipay Trophy.” Not only that, but the top scorer’s records will also be stored on a blockchain system immutably.

Regarding NFTs, it bears mentioning that over the past week, decentralized fantasy sports platform Rage Fan has been airdropping limited edition NFT mints to commemorate the Euro 2020 tournament. The last giveaway is set to commence on July 11 when England and Italy meet each other at Wembley.

Past and current players have been quick to adopt crypto

It is no secret that athletes from sporting professions across the board have continued to adopt crypto at a rapid rate. In terms of soccer alone, no one has done more to promote digital currencies than Andrés Iniesta, Carles Puyol and Gerard Piqué, three players who have all represented Spain and Barcelona during their careers.

In fact, the triumvirate has been quite hands-on in its crypto outlook, with Iniesta and Puyol serving as the co-founders of Olyseum, a blockchain-powered social platform built to reward engagement, bringing fans and stars closer together. Meanwhile, Piqué has been vocal about his investments in the crypto-enabled fantasy soccer game Sorare. Even French superstar Antoine Griezmann is reported to have an investment in the platform.

Netherland’s once-highly regarded wing/striking prospect Ryan Babel is also a Bitcoin proponent, highlighted by the fact that over the past year or so, he has repeatedly shared his optimism surrounding the crypto market via a number of tweets encouraging people, particularly his teammates, to buy BTC.

How much do the player’s potential transfers cost in BTC?

This is definitely a question that begs to be answered.

Here’s a quick add up of the transfer values for the (likely) starting eleven players of both teams that are participating in the final, just to see how much Bitcoin can be bought with the money.

So as per data available, the valuation for England’s starting eleven comes to 570 million euros ($718.5 million), with the squad’s captain and star striker Harry Kane pitching it with a 120 million euro valuation. On the Italian side, the amount comes to 411 million euros ($488.7 million), with the outgoing A.C. Milan’s 22-year-old goalkeeper Gianluigi Donnarumma accounting for 60 million euros of the total.

This brings the total valuation of the two teams up to a staggering 981 million euros (almost $1.2 billion). At the time of writing, this comes to around 35,800 BTC that can be acquired with the aforementioned sum.

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Dutch Football Team AZ Alkmaar to hold Bitcoin and pay players in BTC

AZ Alkmaar is set to become the first professional football club in the Netherlands to pay player salaries in Bitcoin.

AZ Alkmaar is set to become the first professional football club in the Netherlands to pay player salaries in Bitcoin (BTC).

In a statement posted on the club website on Thursday, the Eredivisie side, which finished third in the 2020/2021 Dutch football season announced crypto broker Bitcoin Meester as its exclusive and official cryptocurrency partner until mid-2024.

According to the announcement, the sponsorship deal with be finalized fully in Bitcoin, with the Dutch club stating its intentions to keep the BTC sum on its balance sheet.

AZ Alkmaar will also reportedly begin paying its players in Bitcoin, joining the growing list of sports franchises adopting BTC for paying professional athletes.

For AZ’s commercial director Michael Koster, the appeal of Bitcoin and crypto is undeniable hence the club’s decision to adopt BTC. “The cryptocurrency market is booming, with an exponential growth of users in recent years,” Koster added.

Koster added that non-crypto entities like football teams require the guidance of established market participants like Bitcoin Meester. Indeed, the crypto broker is one of the few licensed cryptocurrency businesses by the Dutch central bank.

Crypto regulations seem to be a major topic of discussion among the authorities in the Netherlands, with one government official recently calling for a complete Bitcoin ban.

Related: Tom Brady and Gisele Bündchen take equity stake in FTX crypto exchange

Crypto companies are increasingly entering into sponsorship deals with sports teams to boost brand recognition and grow their business. As previously reported by Cointelegraph, Crypto.com recently announced a global partnership with Formula 1.

From Major League Baseball to the National Basket Ball Association, several American sports franchises and star athletes are also embracing Bitcoin and crypto. Back in June, seven-time Super Bowl champion Tom Brady inked a celebrity crypto-endorsement deal with crypto exchange giant FTX.

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Socios partners with Turkish soccer club union to explore digital revenue models

Turkey’s union of soccer clubs partners with Socios to improve fan engagement in the Turkish Süper Lig through technology and innovation.

The soccer world continues to seek out new revenue models amid the coronavirus pandemic, which saw the suspension of league matches in some countries, and new partnerships form to find sustainable answers in the digital space.

Representing soccer clubs playing in the Süper Lig, Turkey’s primary soccer league, the Turkish Union of Clubs has partnered with fan engagement platform Socios.com to promote innovation in the country’s soccer landscape, according to a July 1 announcement.

“Few countries in the world match the unique passion that Turks feel for the game of football,” Socios and Chiliz CEO Alex Dreyfus told Cointelegraph:

“This partnership will benefit the entire Turkish football ecosystem in a critical moment for the industry, in which it is crucial for sports properties to shift their fans’ role from passive to active.”

Socios already launched fan tokens for six Turkish soccer teams playing across different leagues. Along with over 40 global sports organizations, Turkey’s Alanyaspor, Bursaspor, Galatasaray, Göztepe, İstanbul Başakşehir and Trabzonspor are using fan tokens and Socios’ voting and reward app to engage and monetize their fans.

Related: Crypto fan tokens a mixed bag for game-deprived soccer fans

The new partnership makes the sports-focused blockchain company the fan engagement partner of the Union of Clubs. Socios will help the union to apply new technologies to Turkish professional clubs to improve fan engagement, generate new revenue models and increase financial sustainability.

As part of the deal, the Union of Clubs and Socios.com will co-host a number of workshops and seminars to engage the industry’s main players in conversations around the latest trends affecting the business of football, the announcement reads.

Ticket sales and streaming deals account for a big part of revenue for the soccer industry. Since the games are either suspended for a period of time or played without a full audience in most leagues during the pandemic, clubs are in need of fresh business models. Clubs see fan tokens as a strategic move to enhance their digital presence and stay closer to fans.

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Tom Brady and Gisele Bündchen take equity stake in FTX crypto exchange

Both Tom Brady and Gisele Bündchen will take equity stakes in FTX Trading and receive crypto as part of an endorsement deal with the crypto exchange.

Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen are the latest celebrities to reaffirm the growing adoption of the cryptocurrency industry.

West Realm Shires Services, FTX Trading Limited and Blockfolio, three companies behind major global cryptocurrency exchange business FTX, announced Tuesday a long-term partnership with Brady and Bündchen.

As part of the deal, the legendary football player and model will each take equity stakes in FTX Trading and will receive crypto. Brady will serve as an ambassador for FTX, while Bündchen will take on the role of FTX’s environmental and social initiatives advisor, working on initiatives to reduce the firm’s carbon footprint.

Both celebrities will also provide annual multi-million-dolla contributions to charity throughout the duration of the partnership. 

Brady said that the new partnership is yet another initiative demonstrating the “endless possibilities” of the crypto industry:

“This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet. We have the chance to create something really special here, and I can’t wait to see what we’re able to do together.”

Bündchen expressed confidence that crypto adoption will continue to grow steadily, noting that the best part of the partnership for her was the technology’s environmental potential. “What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth, and enable people to lead better lives, therefore generating real transformation in our society,” she said.

Related: UN sees blockchain technology as tool to fight climate crisis

Brady has been increasingly involved in the crypto industry. He recently announced his own nonfungible token platform in April. The football star hinted that he invested in the world’s largest cryptocurrency, Bitcoin (BTC), and eventually came out as a major Bitcoin bull. On Monday, Brady admitted on Twitter that his participation in the “laser eyes” flash mob didn’t work on the Bitcoin trade.

Brady did not immediately respond to Cointelegraph’s request for comment.

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Portuguese national football team launches fan token with Socios

The platform reported the sales of all its fan tokens have generated more $150 million this year.

Blockchain-based sports platform Chiliz has partnered with the Portuguese Football Federation to release fan tokens on Socios.

In a Thursday announcement from Socios, the platform said it will be dropping tokens for the Portugal national football team, also known as A Seleção or “The Selection,” within the next few days for local fans. As with previously tokenized sports franchises, the digital collectibles are minted on the Chiliz blockchain and allow token holders to vote in polls and earn VIP rewards.

“The launch of the $POR Fan Token will allow us to create new ways of reaching our supporters and interact with them in new and innovative ways.” said Portuguese Football Federation’s chief marketing officer Nuno Moura. “This will create new opportunities to engage fans with the Portuguese Team like never before, providing them with exclusive benefits, experiences and rewards.”

While Chiliz through Socios has formed partnerships with major names in sports to release fan tokens, crypto and blockchain firms are apparently vying to sign licensing agreements with sports franchises across Europe and the world. Earlier this month, the French Football Federation announced it would be launching official player nonfungible tokens, or NFTs, with blockchain-based fantasy soccer game Sorare.

Related: NBA 76ers joins fan token platform Socios

In the US, both the Philadelphia 76ers basketball team and National Hockey League’s New Jersey Devils have entered similar partnerships with Socios. The platform reported the sales of all fan tokens have generated more $150 million this year.

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Germany commemorates Euro 2020 soccer team with NFTs

The German Football Association will create player NFT cards that can be used in Sorare’s Global Fantasy Football game.

The German Football Association (DFB) has officially announced the debut of national soccer team nonfungbile tokens (NFTs) in partnership with a major blockchain-based fantasy soccer game provider Sorare.

As part of an official license agreement, the DFB will create digital collectible cards on the Ethereum blockchain of 18 players on the German national team through Sorare’s platform. According to an announcement from Sorare, the cards will be available for use in Sorare’s Global Fantasy Football game for the Euro 2020 soccer championship.

By issuing player NFT cards on Sorare’s platform, the DFB aims to find new revenue streams as well as provide more fan engagement opportunities, particularly as COVID-19-related restrictions have resulted in limited game attendance in recent months. 

Related: Crypto fan tokens a mixed bag for game-deprived soccer fans

“Especially in the Corona pandemic, digital offers were and are the only way to enter into direct exchange with our fans. But even though the Corona crisis will hopefully soon be over, we want to continue to use the possibilities of digitalization much more intensively, also with our partners, and offer our fans new interactive opportunities,”  said Holger Blask, the DFB's managing director of marketing and sales.

Founded in 2018, Sorare is a global fantasy football game that allows users to play with officially licensed digital cards featuring 140 football clubs including Liverpool, Real Madrid, Bayern Munich, Juventus and PSG. Last week, the French Football Federation launched its own series of player NFTs prior to the team’s match against Germany.

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Basketball Players in Canada to Be Paid in Bitcoin

Basketball Players in Canada to Be Paid in BitcoinCEBL, the Canadian men’s basketball league, will offer its professional basketball players the option to receive a portion of their salary in cryptocurrency. The new payment option has been enabled through a partnership with the Canadian cryptocurrency exchange Bitbuy. Bitbuy to Convert Canadian Dollar Salaries Into Bitcoin The Canadian Elite Basketball League (CEBL) announced the […]

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Crypto fan tokens a mixed bag for game-deprived soccer fans

The COVID-19 lockdown incentivized sporting organizations to adopt fan tokens, but how useful are they for supporters?

Soccer fan tokens emerged as an offshoot of the tokenization craze in cryptocurrency sometime around 2019. Essentially acting as tokenized shares of influence, fan tokens give supporters of sports organizations the chance to take part in club polls, win unique prizes, and gain a small say in club decisions which are designed to spur increased fan engagement but are often only aesthetic in nature.

But despite the seemingly superficial nature of fan tokens, their prevalence only went from strength to strength as the years went by, as major European football clubs such as Barcelona, AC Milan, Manchester City, Paris St. Germain and many more adopted the tokens.

A sizable adoption boost was witnessed across 2020 and 2021 as the fallout from the COVID-19 pandemic resulted in sports stadiums hosting games behind closed doors. European soccer’s governing body, UEFA, predicted that major clubs would share losses of 8 billion euros ($9.7 billion) due to a lack of gate receipts and broadcasting revenues.

With this in mind, it perhaps makes sense to see major clubs team up with blockchain fan token platforms like Chiliz, which hosts fan token offerings via the Socios website. As reported by Reuters, Chiliz shares half of the proceeds from its token sales with its partner clubs, and the firm anticipates $200 million worth of sales throughout the rest of 2021.

Chair of the Football Supporters’ Association for England and Wales, Malcolm Clarke, said clubs had undoubtedly made money from the launch of fan tokens during the course of the pandemic. But Clarke said allowing fans a cosmetic say in how clubs are operated, or, “trying to squeeze extra money out of supporters by making up inconsequential ‘engagement’ online polls,” wasn’t a good look either way.

A spokesperson for AC Milan, which launched its fan token amid the pandemic lockdown, said launching fan tokens was a strategic move designed to enhance its digital presence and “stay closer” to fans.

The overall value of the fan token market across all platforms is currently worth $260 million — a 900% increase on the figure from this time last year, according to data from FanTokenStats.

However, that statistic only tells half the story. The value of fan tokens plunged along with the rest of the crypto market after peaking in April and May, and lost more than 55% in the turmoil that followed, briefly dropping to a combined value of $228 million.

This volatility, combined with rising matchday costs in general, has left some fans feeling priced out of having their voices heard. Sue Watson, chair of West Ham United Independent Supporters Association, asked, “Why should you have to pay to have any sort of say in the club?”

Adding to season ticket costs and expensive soccer strips, Watson said fan tokens were just an example of yet more costs piling up. “It mounts up, it’s not cheap,” she said. Watson’s comments hint at a growing trend in European soccer in particular which has seen fan costs skyrocket amid what many regard as the gentrification of what was once a working-class pastime.

Related: NBA Top Shot leads NFT explosion with $230M in sales

Acting as a further reminder of the largely superficial nature of fan tokens is the recent attempt by several major European and British football teams to form their own European Super League. The goal of forming the breakaway league ultimately failed, but no fan groups, broadcasters or advertisers were consulted regarding the league's attempted formation, let alone fan token holders.

The sports world also joined hands with nonfungible tokens in recent months, as the NFT craze hooked numerous sports organizations and brands which utilized the technology to auction unique fan experiences.

While NFT sales fell by over 90% since peaking in Q2, sports-related NFTs actually showed the most resilience to the market drop, declining by just 55%. At the time of publication, the sports-based NFT platform Sorare was among the top three apps ranked by daily sales volume, with $1.5 million sold in the past 24 hours. Its sales count over the past week stands at over 6,000, outnumbering art collectible CryptoPunk’s 57 sales by some margin, according to data from NonFungible.

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