Puma’s latest partnership could be a “pivotal moment for mainstream crypto adoption” and play-to-earn gaming.
Puma, the global sports brand giant, continues its journey into blockchain with its latest partnership in Web3 gaming.
The German footwear conglomerate has partnered with Web3 mobile game UNKJD Soccer to leverage Puma-licensed content within the game.
Through the partnership with Puma, UNKJD hopes to unlock more player experiences, according to Tal Friedman, CEO of UNKJD.
Chinese authorities’ recent actions to define crypto as a money laundering tool could influence the performance of its billion-dollar gaming industry. SCMP’s Hugh Harsono argues that these measures may affect games like Metacene, which has introduced cryptocurrencies as in-game currency. In addition, games that include play-to-earn components and non-fungible tokens (NFTs) could also be impacted […]Binance's Moonbix launch on Telegram could significantly boost user engagement and adoption of play-to-earn games on the platform.
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Consumers fall prey to many deceptive practices when buying and using in-game currencies in video games, claims BEUC.
A group representing European consumer protection organizations has filed a complaint with the European Commission about the video game industry’s use and marketing of in-game digital currencies.
The European Consumer Organisation (BEUC) and 22 member organizations from 17 countries on Sept. 12 called for the European Commission and the European Network of Consumer Authorities (CPC-Network) to take stronger enforcement against video game companies that maximize consumer spending by using in-game currencies.
A report from the watchdogs noted the growth of in-game purchases using in-game digital currencies, especially in free-to-play games and those played by children, a practice they claimed now generates significant revenues for game companies.
Mini-dApps, microgames, and the burgeoning prediction markets sector appear to be the most popular methods for retaining engagement.
The number of blockchain loyalty rewards programs has increased significantly in recent years as both the Web3 and decentralized application (DApp) sectors have begun maturing. But the most coveted consumer demographic, young adults, have shown a clear preference for participate-to-earn paradigms with focused ecosystems.
Statistics show that participation in the majority of Web3 and cryptocurrency products in the past decade has peaked during periods such as airdrops or other limited incentive windows. While there are numerous exceptions, the majority of projects that fail to gain traction with consumers in the first few months post-launch tend to trend poorly.
Self-contained economies meant to incentivize consumers have been around since the advent of currency and competition. From earning airline miles with credit card purchases to earning gift cards with Microsoft’s pay-to-browse incentivization program, there’s little that businesses haven’t tried when it comes to customer retention programs.
The firm claims to have 30M total users and the top revenue spot among Telegram apps.
Telegram mini-app Catizen, a tap-to-earn and play-to-airdrop gaming platform, announced on Sep. 7 it had reached a total of 34 million users in its first six months.
In a post on the X social media platform, Catizen also claimed that it was the highest earning app on Telegram with 800,000 paid users at an average of $33 average revenue per paying user.
Catizen announced user statistics for its first six months. Source: Catizen
The company has also partnered with Shopify to enable physical merchandise sales from directly within Roblox experiences.
The Roblox Corporation recently announced a slew of updates to its gaming and development platform. Chief among the impending changes is a new policy allowing developers to sell paid games on the platform in exchange for fiat money, expanding Roblox’s policy on only charging users in its “Robux” virtual currency.
Roblox also announced a partnership with Shopify that will allow players to purchase physical merchandise from within digital experiences. These changes are being implemented to expand the Roblox community and attract more developers, according to the company’s CEO and founder, David Baszucki.
The announcements were made during the company’s annual developer’s conference in San Jose, California.
According to Victor Yu, co-founder of Carv, the current digital ecosystem favors data distributors over data creators. While he acknowledges the usefulness of regulatory frameworks like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA)in overseeing internet users, Yu believes these frameworks fall short because they do not translate into full user […]
According to Web3 gaming firm Moxy, the deal will save the company around $3.5 million in gas fees annually.
Gaming and eSports platform Moxy has partnered with blockchain firm Skale Labs to create a Web3 ecosystem featuring gasless transactions for end-users.
In a blog post announcing the partnership, Skale Labs stated that Moxy will migrate its Moxy Token (WMOXY) from Ethereum to the SKALE Protocol. Skale Labs co-founder and CEO Jack O’Holleran express his enthusiasm for the deal in a post on social media.
Source: Jack O’Holleran
Mysten Labs’ slated handheld gaming device, SuiPlay0X1, is now taking preorders at $599 a pop with deliveries expected next year.
Mysten Labs, the creator of the Sui blockchain, is targeting the first half of 2025 for deliveries of SuiPlay0X1 — the first handheld gaming device to integrate the Sui blockchain.
The firm said on Sept. 3 that it’s now taking preorders for the $599 device, which will be able to play PC games and games built on the Sui blockchain.
The first batch of devices is expected to ship in the first half of 2025, it added.
