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Sneaker Giant Adidas and Ready Player Me Partner to Launch AI-Generated Avatar Creation Platform

Sneaker Giant Adidas and Ready Player Me Partner to Launch AI-Generated Avatar Creation PlatformThe German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas announced on Tuesday the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. Adidas and Ready Player Me will launch a personality based AI generated avatar creation platform featuring the Adidas Originals’ Ozworld shoe collection. Adidas Collaborates With […]

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Adidas Originals NFT Compilation Enters Top 50 Collections by Volume, Close to $60M in Sales in 18 Days

Adidas Originals NFT Compilation Enters Top 50 Collections by Volume, Close to M in Sales in 18 DaysLess than 20 days ago, the German multinational sneaker and sportswear corporation Adidas launched the company’s Adidas Originals non-fungible token (NFT) collection and since then the NFT compilation has surged into the top 50 NFT collections in terms of sales. Adidas NFT Collection Sees Significant Demand in Less Than 20 Days At the end of […]

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Adidas Reveals the Originals NFT Collection With Punks Comics, Gmoney, Bored Apes

Adidas Reveals the Originals NFT Collection With Punks Comics, Gmoney, Bored ApesOn Thursday, the German multinational corporation Adidas announced the launch of the company’s first Adidas Originals NFT collection. The Adidas Originals NFT drop is in partnership with the Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks Comics. Adidas Reveals ‘Into the Metaverse’ Originals NFT Collection Adidas continues to embark […]

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Adidas Originals to launch debut NFT collection

The iconic sportswear brand recently partnered with three distinguished members of the NFT space: Bored Ape Yacht Club, GMoney and PUNKS Comics, to advance metaverse ambitions.

Adidas Originals have announced the upcoming launch of their nonfungible token (NFT) collection titled Into the Metaverse.

Although details on the supply are sparse at this time, it has been revealed that the digital asset will serve as an access token, promising holders’ exclusive access to future merchandise, physical and digital product and services, rewards within the newly attained land plot in The Sandbox, and more.

The collection’s sale will commence via the company’s official website on Dec. 17 at a price of 0.2 ETH, equivalent to approximately $810 at the time of writing.

Cointelegraph spoke to NFT influencer GMoney to discuss his expectations for Adidas' emergence into the NFT market:

“They have been very thoughtful and deliberate on their entrance into the space. I think they will help empower communities and creators by building together.”

On Dec. 2, Adidas Originals announced their foray into the metaverse with partnerships with Bored Ape Yacht Club, GMoney and PUNKS Comic, stating that digital worlds that constitute the metaverse will be a place “where anyone can express their most original ideas and be their most authentic selves.”

Alongside this, it was revealed that Adidas purchased Ape #8774 — a blue-furred, heart-bespectacled ape with a fisherman's hat and gold hoop earning — on Sept. 17 for 46ETH, a little over $150,000 at the time.

Upon the announcement, the ape was displayed in an Adidas tracksuit sporting the logos of the three respective partners, as well as a side-ways Adidas logo.

Related: NFT sales aim for a $17.7B record in 2021: Cointelegraph Research

GMoney spoke about his role in supporting the brands entrance into the space in a culturally-conscious way, stating:

“I have been speaking to them since April, helping to guide them in their strategy, offering feedback on ideas, to make sure that they enter the space in a truly authentic manner. And I think we're seeing that play out now, as Adidas has had the most authentic entry into the space so far.”

Over the last few months, a number of established corporations, celebrities and cultural influencers have declared their intentions to develop or participate within the NFT and metaverse space as the opportunities of Web 3.0 become evident.

On Tuesday, fellow sportswear brand and direct competitor Nike unveiled their presence in the metaverse space with the acquisition of virtual sneaker brand RTKFT. The undisclosed purchase succeeded RTFKT’s highly-successful CloneX avatar drop, an NFT project Cointelegraph discussed in-depth with one of the co-founders, Chris Le in early October this year.

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Footwear Giant Adidas Kicks Off New Metaverse Project Amid Flurry of Crypto Partnerships

As public awareness of the metaverse reaches critical mass, top sportswear brand Adidas is seizing on the momentum to dive even deeper into crypto. The Adidas Originals Twitter account announced to its four million followers that it was partnering with premier NFT (non-fungible token) brands and influencers to explore the metaverse. Today we leap Into […]

The post Footwear Giant Adidas Kicks Off New Metaverse Project Amid Flurry of Crypto Partnerships appeared first on The Daily Hodl.

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Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks Comic

Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks ComicThe German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic. Adidas revealed last week that the company partnered with Coinbase and believes the metaverse is one of the most “exciting” developments in […]

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Adidas enters the Metaverse with NFT partnerships

"It’s time to enter a world of limitless possibilities," said the staff behind the world-renowned sports clothing line.

On Thursday, Adidas announced it was entering the Metaverse in collaboration with Bored Ape Yacht Club, gmoney NFT, and PUNKS comic. In an article posted on the Adidas mobile app, the developers behind the initiative said the following:

This autumn, Adidas, known for celebrating ideas at the bleeding edge of originality, it settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.

Related: Wear-to-earn NFTs target the billion-dollar fashion industry

In the article, a piece of the Bored Ape NFT has been redrawn to feature Adidas' iconic tracksuit. Bored Ape Yacht Club contains more than 10,000 NFTs minted on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50. Lastly, PUNKS Comic combines both the world of NFTs and physical comic books to create so-called crypto comics. Cointelegraph Research projects that NFT sales could reach a record finish of $18 billion by the end of the year, making the sector one of crypto's hottest performers. 

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Delphi Digital forms $5 million NFT investment ‘syndicate’

The new investment wing will focus on NFTs and NFT infrastructure.

Delphi Digital, a multi-service cryptocurrency investment, consulting, and research firm, has announced today the launch of "Delphi INFINFT," a new investment wing focused on NFTs and the NFT ecosystem.

Per a post of Twitter, the fund will invest upwards of $5 million into “NFT marketplaces, DAOs, social tokens, fractionalization, NFT infrastructure, and any other new developments that may arise during the syndicate's investment cycle,” and the team will be bolstered by noted NFT collector “gmoney.”

A NFT-focused fund might not be a surprise, given how the use case has been a bannercarrier bringing blockchain into public consciousness. However, NFT prices can be notoriously volatile and uncorrelated to the wider crypto markets

Delphi co-founder Yan Liberman told Cointelegraph the company is prepared to weather any downturns, however.

“Our fund has a very long term focus so the volatility is less of a concern. We actually think of it opportunistically in that it can favorable price entries,” he said.

Additionally, the company’s investment processes won’t have to change to accommodate the focus on a new asset class.

“Our investment process is very similar to the one we employ at Delphi Ventures. Begins with heavy due diligence and ends with a firm wide investment committee where we leverage our spectrum of expertise to have an exhaustive discussion about the project and landscape. The investment philosophy is also similar in that we're looking to support the best founders and ideas with everything Delphi has to offer.”

The firm’s claim to being the “first” on-chain NFT-focused fund did ruffle some pink feathers, however. As multiple members were quick to point out in Delphi’s Twitter thread, Flamingo DAO was the first DAO formed as a NFT investment group, and has been making headlines with high-priced purchases in recent months.

However, aside from the spat over superlatives, it’s unlikely that there will be competition between the groups. While many of Flamingo DAO’s investments thusfar have been in NFTs directly, INFINFT looks to be focusing on infrastructure, though Liberman notes that “we plan on investing in both NFT infrastructure and directly into NFTs themselves.”

Delphi is no stranger to NFTs, having announced an investment in several rare “mystic” Axies, NFT-backed critters from the Axie Infinity game, last year. Liberman told Cointelegraph that they’re excited about not just gaming NFTs, but the broad range of use cases that haven’t even reached production.

“Axies, and gaming NFT's in general, are just one subsector of NFTs that we're incredibly bullish on. We believe the majority of applications haven't been thought of yet, which is what makes us incredibly excited to launch this fund.”

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