
YouTube’s new CEO Neal Mohan previously emphasized that NFTs could be an important tool for the platform’s content creators to develop additional revenue streams.
Google-owned YouTube has appointed Web3-friendly exec Neal Mohan as its new CEO following the departure of Susan Wojcicki this week.
Wojcicki stepped down from YouTube on Feb. 16 after nine years at the helm, outlining plans to start a “new chapter” focused on family, health and personal projects. During her tenure, she oversaw the pivotal introduction of the revenue-sharing model, among other things.
Moving forward she will remain an advisor for Google’s parent company Alphabet Inc.
Thank you, @SusanWojcicki. It's been amazing to work with you over the years. You've built YouTube into an extraordinary home for creators and viewers. I'm excited to continue this awesome and important mission. Looking forward to what lies ahead... https://t.co/Rg5jXv1NGb
— Neal Mohan (@nealmohan) February 16, 2023
Before becoming the new CEO, Mohan served as YouTube’s chief product officer and oversaw the controversial removal of the video dislike button, the introduction of YouTube Shorts to compete with Tik Tok, and YouTube Music.
In terms of Web3, Mohan outlined tentative plans in February 2022 to integrate a host of new features such as Metaverse-based content experiences and content tokenization via nonfungible tokens (NFTs), much to the dismay of the NFT-hating community at the time.
In particular, Mohan emphasized that NFTs could provide a new way for creators to engage with their audiences and develop additional revenue streams. He cited the potential for creators to tokenize their videos, photos, art and experiences as examples of such.
“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he wrote in a blog post on Feb. 10, 2022.
Related: Crypto Stories: How Altcoin Daily built a platform for millions of crypto enthusiasts
Despite being intended to potentially roll out last year, the Web 3-related plans are yet to materialize but could be set for another push in the near future given that Mohan is now leading the firm.
New YouTube CEO @nealmohan is into NFTs! https://t.co/RVqqJngnv6
— Altcoin Daily (@AltcoinDailyio) February 17, 2023
Following the news of Mohan becoming the new CEO of YouTube, there has been a surprisingly limited amount of FUD from the feisty NFT skeptics on Twitter who are usually quick to flame anything to do with reports of mainstream connections to the tech.
#nealmohan seems to be a great gu… wait… No… pic.twitter.com/vQSet9tu8j
— ram. (@veryramdom) February 17, 2023
As the metaverse continues to grow and evolve, it is essential that we consider and address the ethical questions and challenges it raises.
The metaverse, a virtual environment that simulates reality, offers complex moral dilemmas regarding privacy, ownership and control. These consist of:
These are crucial issues to think about as the metaverse expands and is utilized more frequently, and they will probably have a big impact on how this new digital frontier develops in the future. For the metaverse to be a secure and equitable space for everyone, these ethical issues must be addressed.
The growth of the metaverse has brought about numerous privacy concerns that need to be addressed. Some of the most pressing issues include:
Related: What is decentralized identity in blockchain?
Ownership issues in the metaverse refer to questions and challenges related to the control and usage rights of digital assets and property within these digital environments. Some of the key ownership issues in the metaverse include:
Related: How are metaverse assets taxed?
In the metaverse, control issues refer to questions and challenges related to the regulation, governance and administration of virtual environments and their interactions with the physical world. Some of the key control-related issues in the metaverse include:
To protect yourself in the metaverse, it’s important to be aware of the risks and challenges that come with virtual environments. Some steps you can take include being cautious about the information you share online, using strong passwords and two-factor authentication, being mindful of phishing scams and malicious software, and regularly reviewing the privacy settings on your virtual accounts. Additionally, it’s important to be aware of the terms of service and community guidelines for each virtual environment you use and to follow them closely.
Finally, it is vital to be mindful of your interactions with others in virtual environments and to be aware of the potential for online harassment and cyberbullying. By being proactive and taking steps to protect one’s privacy and security, one can enjoy the many benefits of the metaverse while minimizing exposure to potential risks.