![New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture New Balance ‘Virtual Goods’ Trademarks Hint of Upcoming Metaverse and NFT Venture](https://static.news.bitcoin.com/wp-content/uploads/2022/02/shutterstock_1309629124.jpg)
Real Vision CEO and macro guru Raoul Pal says that he’s identified which sector of the crypto market will infiltrate the mainstream next. In a new interview on the Angelo Robles podcast, Pal says that social tokens, or crypto assets that act like equity for blockchain-based communities, will soon find themselves integrated across many popular […]
The post New ‘Extraordinarily Powerful’ Sector of Crypto Assets To Penetrate Multiple Industries: Macro Guru Raoul Pal appeared first on The Daily Hodl.
Sportswear titan Nike is stepping towards the metaverse as it announces the purchase of a non-fungible token (NFT) studio that creates virtual apparel. According to Nike CEO and President John Donahoe, the company’s acquisition of RTFKT Studios allows Nike to broaden its digital footprint and bridge the gap between the worlds of sports, crypto and […]
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The new RTFKT acquisition confirms Nike’s interest in being a prominent contributor to the virtual world of the metaverse.
Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon.
A Cointelegraph report from Nov. 02 highlighted Nike's submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds." The filing was accompanied by two new job postings for virtual material designers, signaling the company's intent to enter the metaverse.
However, the new RTFKT acquisition confirms Nike’s interest in delving into the metaverse ecosystem:
RTFKT is now a part of the NIKE, Inc. family. pic.twitter.com/5egNk9d8wA
— RTFKT Studios (@RTFKTstudios) December 13, 2021
According to Nike, acquiring RTFKT will help the company “deliver next-generation collectibles that merge culture and gaming.” John Donahoe, the president and CEO of Nike believes that the move helps accelerate Nike’s digital transformation efforts:
“Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
Supporting this vision, RTFKT co-founder Benoit Pagotto said that “we’re excited to grow our brand which was fully formed in the metaverse.”
Related: Adidas enters the Metaverse with NFT partnerships
On the other side of the world, German sportswear manufacturer Adidas announced entering the metaverse after partnering with nonfungible token (NFT) companies, including Bored Ape Yacht Club, gmoney NFT and PUNKS Comic.
Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.
— adidas Originals (@adidasoriginals) December 2, 2021
It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
As Cointelegraph pointed out, an article on the Adidas mobile app said:
“The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.”
Meta, who has also recently rebranded itself from Facebook, welcomed Adidas’ entry as it said “We can't wait to see Adidas in the metaverse.”
As public awareness of the metaverse reaches critical mass, top sportswear brand Adidas is seizing on the momentum to dive even deeper into crypto. The Adidas Originals Twitter account announced to its four million followers that it was partnering with premier NFT (non-fungible token) brands and influencers to explore the metaverse. Today we leap Into […]
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