1. Home
  2. Nike

Nike

Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks Comic

Adidas Steps Into the Metaverse by Partnering With NFT Projects Bored Ape Yacht Club, Punks ComicThe German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas AG is teaming up with the non-fungible token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic. Adidas revealed last week that the company partnered with Coinbase and believes the metaverse is one of the most “exciting” developments in […]

US House may vote to overturn Biden’s SAB 121 veto next week

Sneaker Giant Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With Coinbase

Sneaker Giant Adidas Says the Metaverse Is ‘Exciting,’ Reveals Partnership With CoinbaseThe German multinational shoe and sportswear corporation Adidas recently announced the company has partnered with the cryptocurrency exchange Coinbase. Two days prior, The Sandbox tweeted about the popular shoe company and showed a video clip of Adidas real estate in the Sandbox metaverse. Metaverse Is an ‘Interesting Platform for Adidas’ According to a recent statement […]

US House may vote to overturn Biden’s SAB 121 veto next week

Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: Report

Athletic Shoe Giant Nike Looks Poised to Tackle Metaverse and NFTs: ReportNike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time. Nike’s […]

US House may vote to overturn Biden’s SAB 121 veto next week

Microsoft muscles into the Metaverse with Teams updates and Xbox upgrades

“The metaverse enables us to embed computing into the real world, and to embed the real world into computing. Bringing real presence to any digital space,” said Microsoft CEO Satya Nadella.

U.S. tech giant Microsoft is taking the plunge into the Metaverse via updates to its Teams and Xbox gaming console services, along with a new product called “Dynamics 365 Connected Spaces.”

Microsoft CEO Satya Nadella announced the firm’s Metaverse plans for Teams and Spaces on Nov. 2 during the Microsoft Ignite conference.

“The Metaverse enables us to embed computing into the real world and to embed the real world into computing. Bringing real presence to any digital space. What’s most important is that we are able to bring our humanity with us, and choose how we want to experience this world,” Nadella said.

The update for Microsoft Teams is dubbed “Mesh” and its initial rollout in 2022 will provide users with personalized digital avatars and immersive spaces to meet in the Metaverse “that can be accessed from any device, with no special equipment needed.”

Later down the road of Mesh’s development, organizations will also be able to build custom spaces to support contexts such as meetings or “social mixers.”

The Mesh update: Mircosoft

Microsoft's new Dynamics 365 Connected Spaces product is set for its first preview in December 2021, and it will enable organizations to combine Metaverse and artificial intelligence (AI) tech with their businesses. The firm said that Spaces can be used to harness observational data from cameras from the “the retail store to the factory floor,” in what it is calling a “hybrid work environment.”

“With the power of your existing cameras, harness computer vision and observational data to help complete the picture—giving a new perspective into people, places, and things, wrote Vishal Sood, the General Manager of Connected Spaces in a Nov. 2 blog post.

“Following deployment, simply turn on AI-powered models, known as skills, to help understand specific scenarios such as customer behavior at a promotional display, traffic patterns, and insights unique to your space.”

Related: The Sandbox raises $93M to expand its NFT metaverse

During an interview with Bloomberg TV on Nov. 3, Nadella also stated that Microsoft’s video game firm Xbox will “absolutely” work on integrating the Metaverse into its gaming lines. The CEO kept his cards close to his chest however, as he didn’t provide any concrete updates for the gaming sector.

“You can absolutely expect us to do things in gaming,” Nadella said, and added that:

“If you take Halo as a game, it is a Metaverse. Minecraft is a Metaverse, and so is Flight Sim. In some sense, they’re 2D today and the question is can you now take that to a fully 3D world, and we absolutely plan to do so.”

Microsoft is not the only mainstream giant to come out with Metaverse plans this week, with Cointelegraph reporting earlier today that Nike had submitted applications for trademarks of its iconic logo and slogan for use in “online virtual worlds.” The firm has also posted two recent job listings for virtual material designers.

Nike said the new recruits would “play a key role in redefining our digital world, ushering us into the Metaverse.”

Social media giant Facebook is famously taking the plunge into the Metaverse, with the rebrand to Meta and the firm working to provide a platform for creators to build virtual online businesses, connect online experiences with the physical world and launch its virtual reality hardware business named “Reality Labs.”

During an interview with CNBC’s Squawk Box on Oct. 29, Reddit co-founder Alexis Ohanian commented on Facebook’s plans labeling it a “masterstroke in diversion and distraction,” from the problems that have plagued the firm.

While Ohanian noted that Meta should not be “underestimated,” he emphasized that there is enough organic movement from the crypto sector to create an open Metaverse as opposed to one controlled by the social media giant:

“Right now there is this bottom-up movement to create the etaverse. We have seen what is happening in the crypto community… we are seeing a lot of people building what I think is, and hope will become a much more organic type of world rather than a top-down Facebook-imposed one.”

US House may vote to overturn Biden’s SAB 121 veto next week

Nike trademark applications and job postings hint at joining the metaverse

Unlike reported issues with the company's physical shoe supply, virtual sneakers may not be limited by real world problems stemming from the pandemic.

Sports footwear and apparel manufacturer Nike is exploring the design of virtual materials featuring its iconic logo and slogan.

According to records submitted to the United States Patent and Trademark Office on Wednesday, Nike has filed applications for its namesake, swoosh logo and "just do it" slogan to be used in virtual goods for its entertainment services, retail stores and "for use online and in online virtual worlds." The filings, along with two recent job postings for virtual material designers, suggest the company is laying the groundwork for Nike-branded products in the metaverse.

Nike said the prospective employees would “play a key role in redefining our digital world, ushering us into the metaverse.” They would join a team of virtual material designers in the company’s Digital Product Creation group to create virtual footwear and other products.

The apparel company seems to have launched its foray into the metaverse in advance of Facebook’s rebranding announcement on Thursday. The social media giant said it would create a virtual environment connecting online social experiences to the physical world.

Though Nike is seemingly advancing its metaverse plans at the same time as Facebook, it has previously delved into nonfungible tokens, or NFTs, and other crypto-related ventures. In 2019, the company patented a system for tokenizing its CryptoKicks shoes on the Ethereum blockchain.

However, the company already has some competition in the metaverse. Sneaker brand RTFKT Studios has released both virtual and physical footwear and obtained the backing of Andreessen Horowitz, Galaxy Digital, and others in an $8-million fundraising round in May.

Related: “We are building for the metaverse” says Meta VP Nick Clegg

While Nike’s virtual offerings may not be affected by the global supply chain issues, the company has reported issues with delivering on its physical products, including a dearth of shipping containers, staffing problems, and other pandemic-related restrictions affecting workflow. Indonesia and Vietnam are responsible for the majority of Nike’s physical shoe production, but the virtual offerings may be created entirely at its Oregon headquarters.

US House may vote to overturn Biden’s SAB 121 veto next week

Beijing Presses Fast-Food Chain McDonald’s to Support Digital Yuan — China’s CBDC Expected to Launch in February

Beijing Presses Fast-Food Chain McDonald’s to Support Digital Yuan — China’s CBDC Expected to Launch in FebruaryAccording to a recent report, Beijing is pressing the fast-food retail chain McDonald’s to support the digital yuan before the Winter Olympics in China scheduled for February 2022. The report notes that China is also pushing companies like Visa and Nike to join in on the central bank digital currency (CBDC) rollout. Chinese Government Pushes […]

US House may vote to overturn Biden’s SAB 121 veto next week