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OKX seeks Australian expansion citing ‘huge appetite’ for crypto

The exchange's chief marketing officer believes Australians are above-the-curve when it comes to crypto education and interest.

Seychelles-based crypto exchange OKX has signaled its intention to expand its crypto services to Australia, a country it believes is primed to take on the next wave of crypto adoption.

The trading platform explained in a March 29 statement that Australia would be a key growth market for the firm moving forward. The firm states it provides services to over 100 countries. In July 2022, it secured a provisional license in Dubai.

"We see Australia as an indispensable part of this strategy and a key growth market. With such a strong uptake of crypto in Australia already, we're committed to the local market and aim to build a strong local office,” the firm wrote in a statement.

Haider Rafique, the chief marketing officer of OKX told Cointelegraph that the decision to expand "Down Under" was driven by a “huge appetite” of Australians for more crypto investment and trading products:

“What I’ve interestingly found over the last 5-6 years is that Australian retail investors certainly show a huge appetite for exploring crypto as an investment vehicle and also for trading. When I came to OKX, I certainly saw that in terms of web traffic and people from Australia trying to explore OKX services.”

Rafique believes Australians are above-the-curve in terms of crypto education, which he hopes will make OKX’s move into the market all the more smooth.

“They’re pretty familiar with crypto, the value of blockchain, the promise that it holds in the future, and I think from us as a company, it makes it really intriguing for us to extend our services in this market,” he said, adding:

“I think the value creation we can do for Australians will ultimately lift all boats.”
OKX Ambassadors Daniel Ricciardo and Scotty James with OKX CMO Haider Rafique at the Q&A session held in Melbourne on March 30. Source: OKX

A September 2022 survey from Australian crypto exchange Swyftx found that about 1 million Aussies are expected to enter into crypto for the first time within the next 12 months, which represents about 4% of the country’s population.

Rafique said he was also impressed with Australia’s crypto startup scene.

It is understood that the trading firm has not yet registered with AUSTRAC, the licensing regime required to offer cryptocurrency services in Australia.

OKX was not in a position yet to share where the Australian office would potentially be located or how large the team would be. OKX currently employs over 1,750 staff, according to LinkedIn.

Related: OKX latest proof of reserves reveals $8.9B in assets

OKX is in the process of applying for a Virtual Asset Service Provider (VASP) license in Hong Kong too, Rafique confirmed.

The expansion plan into Australia and Hong Kong comes as OKX recently announced plans to cease its services to Canadians in June.

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The future of work: Companies open offices in the metaverse

From online meetings to product demonstrations, companies have been using the metaverse to bring their businesses to the digital world.

There’s been a sharp decline in interest for the “metaverse” keyword in Google search. However, while the hype may be waning, it seems that companies are still very keen on dipping their toes into the virtual world.

In March alone, companies have either launched or revealed plans to build metaverse offices that would be used for online meetings with international clients, internal innovation hubs and enhancing social communication with users.

While we may be witnessing its earlier versions, metaverse offices seem like a sneak peek into the future of work. With this, let’s take a look at some companies that have recently entered the metaverse.

Events firm Atom sets up a metaverse office

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Yash Kulshreshtha, the creative head for Atom, said in an interview that the move aims to expand the company’s global operations and cater to younger generations. “The young generation growing up today will find it completely natural,” said Kulshreshtha.

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KuCoin CEO Johnny Lyu said that this milestone helps bring adoption to the metaverse and blockchain. “KuCoin is exploring the application scenarios of metaverse and blockchain technology,” said Lyu.

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