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Boba Guys, Shopify users showcase adoption of Web3 tools – Solana Breakpoint

Mainstream commerce and big brands are reporting improved business results and promising loyalty programmes through integrations with the wider Solana ecosystem.

Web3 tools powered by layer-1 blockchain Solana are driving tangible returns and delivering deep customer data insights, according to prominent mainstream brands and companies that attended Solana Breakpoint.

The four day conference hosted in Amsterdam in 2023 attracted a wide variety of businesses and projects from Web2, Web3 and traditional backgrounds. A prominent takeaway was adoption of Solana-based tools and services innovating payments and loyalty programmes.

Boba Guys, a growing United States-based bubble tea brand in the mold of Starbucks, unpacked how its pilot programme for a new customer loyalty app delivered insightful data while seemingly incentivizing customers to return to its stores in San Francisco.

Related: Visa taps into Solana to widen USDC payment capability

The five week programme relied solely on in-store promotion to customers in the area. 600 users were onboarded, with 31% of orders being attributed to the loyalty programme after the fact. Co-founder Bin Chen and Andrew Chau also reported that the app resulted ina 67% increase in monthly visits of loyalty programme users and a 65% increase in spend.

Solana Foundations head of commerce business development Josh Fried tells Cointelegraph that the development of the loyalty programme provides a tangible use case for commercial clients looking for Web3, blockchain based tools to build their businesses and customer base.

“The Boba Guys pilot initial data shows that we’re actually improving their business results. A real retailer with 25 locations got on stage and said this Solana-based programme was bringing a return of investment of 800%,” Fried explained.

For every $1 that Boba Guys puts into the programme, the company is seeing $9 revenue in return. It’s a “legitimate business uplift”, Fried said, with the company planning to roll out the app across its stores in San Francisco, New York and Los Angeles.

The recent integration of Solana Pay into e-commerce platform Shopify is another indicator that Web3 based payment tools are becoming a viable alternative for conventional businesses. Fried unpacked how merchants are beginning to provide meaningful feedback on the adoption of its payments rail.

The MadLab NFT project noted a material uplift in sales from crypto native users that were holding crypto. “These users were holding USDC on Solana, waiting for the utility to use it to pay for something rather than just trading. The community used the integration to start buying merch," Fried said.

Another anecdote came from an entrepreneur based in Denver, Colorado, who has turned to Shopify’s Solana Pay integration to drive sales of bespoke fragrances. The attraction to the payment solution is the ability of Web3 to help drive e-commerce sales:

“When you're buying e-commerce, you can't smell something. Right. He's like, ‘for a storyteller, I need metaverses, I need Web3 technology that's going to bring new layers to the sale’.”

While optimistic, Fried concedes that there is a significant amount of work to drive adoption of Solana Pay and Web3 tools built on Solana. Having worked at Google for a decade on the development of Google Pay, he highlights that event the tech behemoth took years to see adoption of its increasingly ubiquitous payment service.

“What helps is when somebody like Visa comes along and says, hey, we're going to start doing interbank settlement on the Solana blockchain,” Fried explains. Major payment processors and payment rails will be crucial in driving Web3-based payments adoption.

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Help or hindrance: Is Web3 really improving mainstream industry and products?

Web3 business models based around NFTs, blockchain and crypto have slowly been gaining ground in the mainstream, to mixed success.

Web3 has been gaining ground in mainstream industries with the rise of Web3 business models based around nonfungible tokens (NFTs), blockchain technology and crypto. But it’s still an open question whether it’s actually improving mainstream industry and products. 

According to a June Coinbase study, over half of the top 100 United States companies listed in the Fortune 500 have pursued Web3 initiatives since the start of 2020.

Around 60% have either been in the pre-launch stage or already launched since the start of 2020. Out of the surveyed Fortune 500 executives who are familiar with blockchain, 83% say their companies have either current initiatives or are planning them.

Speaking to Cointelegraph, Pat White, co-founder and CEO of digital asset platform Bitwave, believes there has been progress in successfully marrying Web3 with the mainstream. 

“It has the potential to drive innovation across so many industries — and we’re just starting to see some of the early use cases outside of the crypto economy,” he said.

He cites eliminating intermediaries, reducing costs, improving data integrity, supply chain transparency, enhancing cybersecurity and creating new ways of interacting with customers as particularly useful in sectors like finance and healthcare, among others.

Related: How smart contracts can improve efficiency in healthcare

Healthcare already has some promising use cases for Web3 in these areas, including services that now appear in the metaverse, specifically for those seeking mental healthcare.

Some companies are also experimenting with medical records being stored and managed using blockchain. One company even released a COVID-19 medical certificate on the blockchain.

It’s all still in the early stages of research, though, and it remains to be seen whether Web3 in healthcare will be more effective than systems already in place.

Just because you can doesn’t mean you should 

More than a few high-profile companies in the mainstream have started to use Web3. For example, Starbucks has rolled out an NFT-based rewards program. 

Goldman Sachs and Microsoft have been developing new blockchain networks aimed at financial institutions as well. Elon Musk has also been teasing a crypto payment option on X (formerly Twitter) for some time.

White believes that while there are use cases for Web3 in mainstream industries, that doesn’t mean everyone can immediately drive efficiency with Web3 tools.

Earlier in 2023, high-performance sports car manufacturer Porsche found this out the hard way with the failure of its NFT project, which it had to halt abruptly after backlash over high minting prices and the lack of utility.

“Organizations can get into deep water quickly when they try to leverage only their existing legacy tools and processes for managing digital assets. New technologies require new ways of operating,” White said. 

“With the recent downturn, we’ve actually seen companies that aren’t sustainable moving out of the Web3 space.”

White says using Web3 tech shouldn’t be taken lightly, and any foray into the space should be “a strategic decision” orchestrated across every operational department.

At the moment, he sees Web3 at a similar stage of development to the internet in the late 90s. Speculation is rife, and many companies are looking to incorporate the new tech without a plan.

“The nature of innovation cycles is that during hype cycle periods, a lot of people will try the tech for a lot of purposes, and some may not actually be helped by the innovation,” White said.

Brendan McKittrick, founder and chairman of decentralized aviation platform Aerobloc, told Cointelegraph he thinks Web3 holds the promise of enhancing everyday products and services in areas such as supply chain transparency and data security. 

The extent of this improvement depends on how effectively Web3 is implemented. McKittrick says there have been hurdles and challenges for mainstream companies using Web3, just like any new tech.

“Some mainstream businesses may adopt Web3 to ride the hype and attract investors, potentially resulting in superficial integration that fails to deliver significant benefits,” McKittrick said.

“These missteps can be valuable learning experiences, helping industries refine their approach and maximize the benefits of Web3 in the long run.”

In some cases, adopting the tech is out of the company’s hands, as with French gaming giant Ubisoft, who had to cool on plans to use NFTs and blockchain after player backlash.

Related: Ubisoft launches Ubisoft Quartz platform for playable and energy-efficient NFTs

Overall, McKittrick believes Web3 isn’t just about tech; it’s a mindset that includes decentralization, trust and rethinking ownership — all of which could benefit the mainstream industry.

However, he believes that in some cases, the systems already in place might be more effective, and while Web3 holds “significant potential for a wide range of applications,” its suitability “depends on the specific needs and characteristics of each industry.”

“Its universality is tempered by the need for careful consideration of each industry’s unique requirements and constraints,” McKittrick said.

“Some sectors may not benefit as much from decentralization or blockchain technology, and traditional systems might still be more cost-effective and efficient for them,” he added.

Some mainstream industries are successfully using Web3 already 

Kadan Stadelmann, chief technology officer of blockchain platform Komodo, told Cointelegraph that, in his opinion, Web3 tech is already improving products in mainstream industries such as music, gaming and real estate. 

Related: Web3 is transforming the music industry — Here’s how

On the music scene, he says Web3 tech helps artists eliminate intermediaries, such as record labels and streaming services, allowing artists to connect with their audience directly.

“Web3-minded musicians retain control over their creative works, helping to ensure fair compensation for their efforts because decentralized music platforms provide transparent royalty systems,” Stadelmann said.

“Artists receive instant payments for their streams or downloads without delays or complex contracts with flaky independent labels or overbearing major labels.”

Web3 tech has been very active on the music scene, from democratizing song rights royalties and blockchain licensing to legacy companies like Sony Entertainment filing patents for NFT-authenticated music.

Artists have also begun exploring new ways of driving fan engagement using wallet-based loyalty incentives and token-based communities. Earlier in 2023, Harry Styles fans opened a crypto wallet through a third-party app.

In gaming, Stadelmann says a central authority can’t control platforms powered by Web3; instead, they operate on decentralized networks such as blockchain.

“This shift toward decentralization has numerous implications for gamers; it enhances ownership and control over in-game assets,” he said.

“Players can truly own their virtual possessions and even trade them with others in a secure and transparent manner,” Stadelmann added.

For the real estate industry, Stadelmann said Web3 can offer a framework allowing peer-to-peer transactions and smart contracts without intermediaries. Tokenization also allows properties to be divided into digital tokens representing ownership shares.

“This enables fractional ownership and opens up real estate investments to a wider range of individuals who may not have had access before,” Stadelmann said.

“Transparency and immutability in property transactions reduces fraud and increases trust among parties involved. Web3 also empowers individuals to monetize their properties through decentralized finance platforms,” he added.

Stadelmann believes the fashion industry has benefited from an injection of Web3 tech as well, with the ability to direct peer-to-peer interactions between designers and consumers. 

He says designers can protect their intellectual property rights and receive compensation for their creations through smart contracts, authenticating products and combating counterfeiting.

“Unique digital identities can be assigned to each garment, allowing consumers to verify its authenticity with a simple scan,” Stadelmann said.

“This not only protects brands from revenue loss but also ensures consumer confidence in their purchases,” he added.

Web3 has potential but still needs more development for mainstream 

Speaking to Cointelegraph, Bradley Allgood, CEO and co-founder of Fintech company Fluent Finance, said he thinks Web3 tech does have the potential for use in the mainstream finance world. 

However, he says the on-chain and legacy worlds need to come to a consensus on a trusted gold standard medium of exchange that can flow frictionlessly between on-chain and traditional financial ecosystems.

“Until then, it will be more of the same gimmicky adoption efforts and marketing hype,” he said.

“It’s just like every other technology based on value: it needs a sound medium of exchange and financial infrastructure in order to support commercial applications,” Allgood added.

Related: Web3 gaming still a long way from mainstream adoption: Survey

At the moment, Allgood says in his experience, Web3 integration processes can be clunky and inefficient and create inferior user experiences because the middleware and interoperability infrastructure isn’t there just yet.

There have been attempts to marry Web3 and blockchain in finance already. Major payment processor PayPal announced its PYUSD stablecoin, and payment giant Mastercard is exploring crypto benefits through a new collaboration with crypto payment platform MoonPay.

Allgood believes until there is robust custodianship and issuance of a stable-valued asset with adequate, real-time transparency in place, Web3 in the mainstream will continue to be held back.

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Crypto remittances offer cheaper alternative, but still face challenges to adoption

Crypto remittances are a lifeline for many people who need to send money to their loved ones, as they provide faster, cheaper and more transparent transactions than traditional methods.

As the cryptocurrency market moves sideways and amid a deepening stablecoin exodus, the sector remains a vital lifeline for many sending money to loved ones while dodging extremely high fees that can be life-changing over time.

Cryptocurrency remittances have been seeing their adoption grow, and the low volatility seen in the space over the last few months might just be the silver lining that encourages more people to transition from mere spectators to active users, harnessing the true potential of this financial avenue.

Compared to traditional methods, crypto remittances sport numerous advantages, which include faster processing time, lower transaction costs and more transparency. Speaking to Cointelegraph, Brendan Berry, Ripple’s head of payments products, noted that for both fiat and crypto, the basic tenets of payment success are “speed, low-cost settlement, security and reliability.”

Berry noted that from a macro perspective, existing domestic payment rails work “relatively well” but face difficulties when cross-border payments are made. Berry added:

“There is no third party or global central bank, so the world has created this complex system of correspondent banking that is costly, error-prone, slow and leaves trillions of dollars in locked-up capital.”

He said that remittances have become a lifeline for millions worldwide and can be greatly improved through new technologies like crypto and blockchain. According to World Bank data, remittances grew 5% in 2022 to reach $682 billion.

Berry added that the high cost of remittances — ranging from 5% to 7% worldwide — and their slow speeds burden millions of families. He stated that the global economy “may seem like an always-online global marketplace, but traditional finance still operates on a 9 to 5, Monday to Friday, schedule.”

Cutting through high costs

The World Bank estimates the global average cost of sending $200 is 6.5% — a massive amount of money for families living on $200 or less a month.

Money from family members plays a critical role in developing countries. Source: Global Findex Database 2021

Speaking to Cointelegraph, a Coinbase spokesperson said that whether consumers use banks, money transfer operators or post offices, the impact of fees on their remittance payments is enormous, ranging from 10.8% with banks to 5.5% with post offices.

The spokesperson added that the U.S. average fee rate is 6.18%, which means that every year, Americans, on average, spend “close to $12 billion on remittance fees.” They added:

“Cryptocurrencies like Bitcoin or Ether can greatly cut the cost of sending money internationally by about 96.7% vs. the current system. Sending Bitcoin to another wallet costs an average of $1.50 per transaction, and Ether costs an average of $0.75 per transaction.”

It’s worth pointing out, however, that security concerns associated with custodying cryptocurrencies remain a deterrent for many to enter the space, as managing the private keys to a cryptocurrency wallet can be a challenge, especially to those less tech-savvy. On top of that, the consumer protections offered by the traditional financial system may leave some at ease despite the high fees.

Coinbase added that the time cost is also significant, with the average remittance taking between one and 10 days to settle, while cryptocurrency transactions take on average just 10 minutes.

Adding to this, a spokesperson for Circle — the firm behind the USD Coin (USDC) stablecoin — told Cointelegraph that a key feature of blockchain-powered remittances is “accessibility and inclusivity, requiring only a phone and internet connection to transfer funds across borders and at low-cost.”

Moreover, Lesley Chavkin, head of policy at the Stellar Development Foundation, a nonprofit organization supporting the Stellar network, told Cointelegraph that for remittances sent on a blockchain, preliminary data from “a small, limited-scope pilot focused on the United States to Colombia payment corridor” showed fees were half of those paid for traditional remittances.

Recent: From payments to DeFi: A closer look at the evolving stablecoin ecosystem

As transactions on the network scale up, Chavkin said, remittance fees could drop even more, furthering their advantages. Pavel Matveev, the co-founder and CEO of Wirex, told Cointelegraph that these don’t have to navigate through numerous intermediaries.

Despite their advantages, cryptocurrency remittances aren’t as widespread as one may think. For one, ease of use isn’t at the point of mass adoption, while the cryptocurrency market’s volatility keeps many on the sidelines.

Overcoming fundamental inefficiencies

Ripple’s Berry said that accessibility and user-friendliness are “critical components for the mainstream adoption of crypto remittances.”

User experience, he said, has been a problem for the industry but is arguably the easiest one to solve. He added that legacy payment solutions may appear to be more user-friendly with the use of modern interfaces “that marginally improve the customer experience, which creates the illusion of advancement,” while in reality, there has “been little improvement to the foundational infrastructure that underpins our global financial system which would ultimately unlock true progress and by extension the user experience.”

Nevertheless, Brendan conceded that while cryptocurrencies can be faster and cheaper for sending funds, a “successful remittance solution must also help the customer off-ramp funds in the currency of their choice.” He added:

 “The ability for users to transfer value from fiat to crypto or vice versa has historically been a challenge at both the individual and enterprise levels. While individual users have more options than ever before through more than 600 crypto exchanges globally, enterprise-grade off-ramp solutions are sparse.”

Indeed, one has to consider the costs associated with existing cryptocurrency infrastructure and how it interacts with the traditional financial system. While receiving a cryptocurrency transaction may be fast and cheap, paying with crypto isn’t as easy.

Commenting on the situation for Cointelegraph, Gero Piskov, card and payments manager at digital wealth platform Yield App, said that in “regions where crypto remittances thrive, accessibility and UX [user experience] have indeed been hurdles, which have hindered broader adoption.”

Often, the solution involves converting cryptocurrencies into fiat currency, which may incur additional transactions, trading fees and potential withdrawal fees. Converting to fiat currency, however, may be a bigger challenge than it should be, especially in regions where crypto-to-fiat liquidity isn’t significant enough to not add more complexity to the process.

Speaking to Cointelegraph, a Binance spokesperson said that the World Bank’s Global Findex 2021 shows 42% of adults in Latin America and the Caribbean still lack access to a bank account, with the segment representing 24% of the total adult population.

Cryptocurrency solutions, the spokesperson said, have the “potential to fill this gap while also reducing the financial transaction’s time and costs for people who already participate in the traditional system.”

In countries where paying with crypto with one solution or another is possible, users may be exposed to heightened spread they may not be aware of, as well as crypto market volatility. This volatility can completely nullify the advantages of paying less for the transaction itself.

Binance’s spokesperson added that the main goal of blockchain and cryptocurrencies is to simplify the entire process for users; hence, industry players are “dedicating significant efforts and resources into innovating and enhancing its platform with the users’ experience in mind.”

However, they noted that given the nascency of blockchain technology, there are still people without the technical know-how to process crypto transactions efficiently. The spokesperson said:

“One solution that has emerged would be liquidity services on particular blockchains. These international crypto liquidity service providers facilitate the transfer of money from one country to another, with cryptocurrencies acting as a bridge.”

In these blockchain-based liquidity services, Binance’s spokesperson clarified, a sender would transfer money in their own local currency, while the recipient would receive it in their local currency. Such a service would make the process friction and almost instantaneous for users across all backgrounds, they said.

Simplifying remittances and greatly reducing their cost is extremely important, especially for people losing between 5% and 10% of the money they need to survive on fees. This means that remittances have actually become a use case for digital assets, as noted by a Circle representative who spoke to Cointelegraph and added that crypto is expanding access to financial services across the globe.

Crypto as a tool to reduce poverty

Binance’s spokesperson seemingly corroborated the words from Circle, saying that remittances are “the primary economic lifeline for millions of families worldwide, and a major driver of economic growth for developing countries, totaling $589 billion in 2021,” according to World Bank data.

Top remittance recipient countries in millions of dollars in 2022. Source: World Bank and Knomad

Cryptocurrencies are improving the lives of people relying on remittances, according to experts Cointelegraph spoke to, thanks to the numerous advantages being offered. One example the Stellar Development Foundation’s Chavkin pointed to us is Félix.

Félix is a Whatsapp-based payments platform in Latin America that allows users to send money through an AI chatbot on Meta’s popular messaging platform. According to the platform’s co-founder and CEO Manuel Godoy, Félix uses USDC on the Stellar network to boil the process of remittances down to “seconds.”

Chavkin noted that the figure showing remittance payments grew by about 5% in 2022 “represents only recorded transactions; the true number is most likely significantly higher.” She concluded:

“Providing solutions that are faster, cheaper and more accessible is one tool to help reduce poverty and improve outcomes. Focusing on crypto remittances as a solution is critical to serving these populations.”

Wirex CEO Matveev told Cointelegraph that more may be coming in the near future as technology evolves and collaborations with traditional financial institutions are expected to, along with regulatory developments, make cryptocurrency remittances “even more widely accepted and efficient.”

The costs associated with reentering the fiat currency system may nevertheless hinder the advantages of cryptocurrency remittances. Conversion costs, according to Ripple’s Berry, may not necessarily impact remitters as various companies who support crypto-enabled payments have protections to avoid exposing users to volatility. Blockchain-based transactions, on the other hand, don’t.

Berry noted that forex transactions are also susceptible to volatility, with smaller fiat currencies being more volatile. The cryptocurrency space is nevertheless well-known for its volatility, which could keep some remitters on the traditional financial system, deciding that the fees are less problematic than the volatility and the challenges associated with using cryptocurrency for payments.

On top of that, the uncertain regulatory environment surrounding cryptocurrencies in various jurisdictions only further complicates their adoption as remittance solutions.

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Cryptocurrency remittances are effectively revolutionizing the way individuals across the globe who can rely on them exchange value, offering unprecedented advantages over traditional systems, with the crypto realm standing as a beacon of development for those currently losing part of their money to the high fees of a decades-old system.

While challenges persist, especially in terms of user experience and widespread adoption, a future in which cryptocurrency remittances do even more to alleviate poverty likely awaits, adding a new use case to an asset class already helping millions preserve value.

Cryptocurrency education and awareness, however, still has a long way to go to help crypto remittances become a viable long-term solution, as specialized knowledge is necessary to safely use these assets regularly.

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Binance shutting down European Visa debit card in December

Mastercard ended its partnership in Latin America and Bahrain with Binance in September, possibly due to the regulatory environment.

Binance Visa debit card services will close down in the European Economic Area (EEA) on December 20, according to an announcement by the cryptocurrency exchange on Oct. 20. Binance accounts will be unaffected.

According to a Binance letter to customers posted online, the Binance card issuer, Finansinės paslaugos “Contis” — or Contis Financial Services — will stop issuing the card. Contis is a Lithuanian electronic money institution and currency exchange operator owned by German banking-as-a-service platform Solaris Group, which is active in 30 European countries.

The Binance Visa debit card converts crypto in users’ Binance accounts into local currencies, thus allowing them to use crypto to pay for purchases in stores and online. The EEA comprises all 27 European Union member states and Iceland, Liechtenstein and Norway.

The Binance Visa debit card was introduced in the EEA in September 2020. At the time, there were plans to introduce Binance cards in Russia and potentially the United States as well. A Binance spokesperson told Cointelegraph in a statement:

"Although Binance users from around the world have enjoyed using [the Binance Visa debit] Card to make day-to-day payments with crypto assets, only around 1% of our users are impacted by this change."

The closure of the Binance Visa service is the latest in a string of setbacks for Binance. The end of Binance Visa card services was announced a day after the exchange restored euro deposits and withdrawals, which had been unavailable for a month after payments processor Paysafe dropped the exchange. Binance is still not onboarding new users in the United Kingdom due to the loss of a third-party service provider.

Related: Visa taps into Solana to widen USDC payment capability

Binance.US suspended U.S. dollar deposits in June and warned that withdrawals would also be suspended. It partnered with MoonPay to enable U.S. users to buy Tether (USDT) on the exchange. It announced earlier this week that U.S. customers could withdraw dollars from their accounts by converting the fiat into stablecoin.

Mastercard ended its partnership with Binance in Argentina, Brazil, Colombia and Bahrain in September. At the time, regulatory scrutiny was suggested as the motivation for the breakup.

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Crypto payment option for Honda cars only works via third-party platform

FCF Pay’s X account has been suspended amid circulating misreporting about its “partnership” with Honda, which has never happened.

Major automobile manufacturer Honda does not accept cryptocurrency payments directly but one can use cryptocurrencies like Bitcoin (BTC) to buy a Honda car through a third party.

In early October, several publications mistakenly reported that Honda started accepting cryptocurrency as payment. But Honda doesn’t allow one to purchase its cars in exchange for crypto, a spokesperson for the firm told Cointelegraph, stating:

“American Honda does not accept cryptocurrency as payment. The recent reports regarding a change to this policy are incorrect.”

Honda didn’t respond to additional questions on its stance on crypto or whether the company is planning to integrate cryptocurrency payments in the future.

While direct crypto payments for Honda automobiles aren’t available, one can still use cryptocurrency payment platforms like FCF Pay to buy a Honda car.

According to FCF Pay chief operating officer Joseph Parkin, Honda isn’t the only car brand that can be bought using crypto on the platform. “There are more car manufacturers on the list, including Mercedes, BMW, Ford, Nissan and Mitsubishi,” Parkin told Cointelegraph in early October.

According to the COO, payments on FCF Pay are settled by a payment aggregator through the same payment rails that allow one to pay in cash in bank branches. “In the case of this payment flow, crypto really is acting as digital cash or the cash of the internet,” Parkin said. He added that only those companies that are part of FCF Pay-deployed bill payment aggregation system are currently available.

The service is currently only available in the United States. Still, FCF Pay is working with additional partners to carry out crypto-to-fiat bill settlement in Mexico, several Latin American countries, multiple African nations, and Asia, according to the exec. The bill payments system went live in September 2023, enabling one to buy products using coins like Bitcoin, Ether (ETH), XRP (XRP), Tether (USDT), USDC (USDC) and others for a $3 plus 2% fee.

“Our aim is to onboard companies and corporations of every size and in every sector for direct crypto payments and we hope that governments around the world open their eyes soon to the benefits of making it easier for companies to accept crypto payments,” Parkin stated.

The COO also emphasized that FCF Pay hasn’t entered into a partnership with firms like Honda to enable crypto payments for Honda cars. “Our system allows customers to pay with cryptocurrency, but the nearly 21,000 companies that feature on the system receive fiat via our payment aggregator partner,” Parkin noted.

The news comes amid FCF Pay's struggle to restore its page on X (formerly Twitter) after its account got suspended on Oct. 5. Parkin has linked the suspension to accusations based on the fake news that has been circulating.

Related: Shopify to accept USDC payments with Solana: Report

“We were being accused of claiming partnerships with the companies on our bill payments system, whereas we were actually trying our absolute best to dispel these misrepresentations from other news sources,” the exec said. He added that FCF Pay’s X account encountered a lot of “bot-like interactions” days before the suspension. FCF Pay suggested that the activity might have been an attempt to get the account suspended by competitors or the supporting communities.

FCF Pay’s suspended account on X (formerly Twitter). Source: X

“The good news is that we are actually in the process of rebranding anyway as we lead up to our mobile app release at the end of the year. We may simply accelerate the process to switch over to the new branding if the FCF Pay account doesn't get unblocked soon,” the COO stated.

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Crypto cards facilitated $3B payment volume post 2021 exchange deals – Visa VP

Visa’s CEMEA head of innovation and design Akshay Chopra reveals that the company’s partnership with cryptocurrency exchanges has facilitated billions of dollars in payment volumes.

The integration of conventional payment cards into cryptocurrency exchange offerings is playing a crucial role in driving adoption of digital assets, according to a VISA executive.

Speaking to Cointelegraph reporter Ezra Reguerra during a panel at the Blockchain Economy Dubai Summit, VISA’s VP head of Innovation & Design Akshay Chopra highlighted the role that Visa cards have played as a bridge between fiat currencies and cryptocurrencies in recent years.

Cointelegraph's Ezra Reguerra (left) on stage with VISA’s VP head of Innovation & Design Akshay Chopra and Accenture's CBDC & digital assets associate director Vladimir Nikolenko. 

According to Chopra, using cryptocurrencies as a means of payment for everyday items like a cup of coffee at a cafe is still not truly ubiquitous. In an effort to tackle this challenge, Visa partnered with 75 of the biggest cryptocurrency exchanges in 2021 to allow them to issue Visa cards.

This then opened up a network of some 80 million Visa merchants that could by extension serve customers that prefer to use cryptocurrencies as a means of payment, as Chopra tells Reguerra:

“Building that bridge alone in 2021, and these numbers haven’t really been made public, facilitated $3 billion of payment volume.”

Chopra highlighted this as one of a number of opportunities for conventional financial institutions to tap into with the wider Web3 ecosystem.

Related: Visa taps into Solana to widen USDC payment capability

Payments settlement between financial institutions remains another avenue that is ripe for disruption and innovation through blockchain-based solutions. Chopra says existing protocols like the SWIFT payment system still have limitations, including not being fully functional 24 hours a day:

“Banks have trillions of dollars of transactions with each other at the end of the day but there is a cut-off time where you simply cannot transact internationally. It’s a big pain point and its also expensive and inefficient.

Akshay highlights a pilot carried out with Circle using USD Coin (USDC) enabling a number of cryptocurrency exchange partners to settle payments with USDC at the end of a given day:

“It’s cheaper than traditional methods, it happens 24/7 and it's innovative. You send USDC balance and Visa custodies the funds on the backend of the Ethereum blockchain.”

Regulations remain a hurdle for mainstream financial institutions to truly tap into blockchain technology and cryptocurrency-based payments. However Akshay believes that progressive regulatory environments in jurisdictions like the United Arab Emirates (UAE).

Akshay believes that proactive regulatory approaches have been more beneficial to industry participants when compared to reactive regulations in countries like the United States.

“When they set up regulatory frameworks, they invited the industry to tale about what it needs, but also what the future might look like in a few years so that regulations are developed well ahead of time."

Visa made headlines in April 2023 with the launch of a crypto product roadmap that aims to drive adoption of stablecoin and public blockchain payments by mainstream financial institutions. 

The company is also set to invest $100 million to explore innovative AI-powered products and solutions focused on payments and commerce through Visa Ventures.

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Future of payments: Visa to invest $100M in generative AI

Visa says it was one of the first firms in the world to pioneer AI in payments, deploying AI-based technology for risk and fraud management in 1993.

Global payment giant Visa is raising its bet on artificial intelligence (AI) in commerce and settlements by setting up a new fund to invest in generative AI ventures.

Visa on Oct. 2 announced a new $100 million generative AI initiative to invest in companies focused on developing generative AI technologies and applications related to commerce and payments.

The investment will be curated by Visa’s global corporate investment arm, Visa Ventures, which has been working on supporting innovation in payments and commerce since 2007.

Generative AI is a type of AI technology that can produce various types of content, including text, imagery, audio and synthetic data. Major AI chatbots like OpenAI’s ChatGPT and Google’s Bard show the capabilities of generative AI to comprehend and produce human-like writing.

According to Visa’s chief product and strategy officer Jack Forestell, generative AI has a promising future in the financial world. He said:

“While much of generative AI so far has been focused on tasks and content creation, this technology will soon not only reshape how we live and work, but it will also meaningfully change commerce in ways we need to understand.”

Visa’s latest move into generative AI comes on the heels of significant efforts to apply AI technology in the company’s ecosystem.

Visa says it was one of the first firms in the world to pioneer AI use in payments back in 1993, deploying AI-based technology for risk and fraud management. In 2022, Visa’s real-time payment fraud monitoring solution, Visa Advanced Authorization, reportedly helped prevent an estimated $27 billion in fraud.

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In 2021, Visa also introduced VisaNet +AI, a suite of AI-based services focused on fixing delays and confusion with managing account balances and other issues of daily settlement for financial institutions.

Some of the tools in the VisaNet +AI suite include Smarter Stand-In Processing, which aims to improve payment experiences during outages by mirroring issuer approval decisions. Other such products include Smarter Posting, which helps enable faster consumer payment experiences and reduce confusion from posting delays.

Besides actively investing in AI, Visa has also been bullish on using cryptocurrency technology in payments. In April 2021, Visa shared plans for a new crypto product that is designed to drive mainstream adoption of public blockchain networks and stablecoin payments.

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