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Gamers want fun, not a grind fest for tokens — Animoca subsidiary

Once blockchain games can offer a similar experience to League of Legends or Fortnite they will become more popular, argues Blowfish Studios' Luke Sillay.

Blockchain-based games need to spend more time actually being “fun to play” rather than developing flashy tokenomics, an Animoca Brand-owned blockchain game developer told Cointelegraph.

Speaking to Cointelegraph on the first day of the 2022 Tokyo Games Show, Luke Sillay, the lead community manager at Australia-based game developer Blowfish Studios said that far too many blockchain games have put the focus on in-game rewards and tokenomics rather than gameplay. 

“You can see from a lot of other blockchain games that they're not actually fun to play. Like, yes, you have potential to earn quite a significant amount of token and you get a good return on investment most of the time. But generally speaking, they're not that fun, right?”

Sillay said that generally, many of these games have simplistic game modes that are built around earning, rather than pure enjoyment, and have therefore failed to grasp the attention of traditional gamers thus far.

According to data from DappRadar, the most popular blockchain games in terms of active users over the past 30 days are Gameta, Alien Worlds, and Solitaire Blitz with one million, 814,000, and 652,760 users, respectively. The figures show significant interest in the games but pale in comparison to popular traditional games.

Sillay said games should primarily be “fun to play” and attractive to look at, stating:

“Our kind of thought is that if it's fun to play and it's attractive to look at, people want to play it."

Blowfish Studios is an Australian video game developer that was acquired by Animoca Brands for around $6.6 million in July 2021. As part of the acquisition, Animoca has guided Blowfish from Web2 to Web3 gaming, with NFT game Phantom Galaxies (currently in Beta) being the company’s main focus.

2022 Tokyo Games Show

Questioned on the type of games that would work best with NFTs and P2E integration, Sillay highlighted free-to-play giants such as Riot’s League of Legends and Epic Games’ Fortnite which already have internal markets built into them.

He noted that these types of games generally attract die-hard fans because they are fun to play, and continually update and improve the experience over time. This leads to people who play for multiple years and happily spend money to purchase products such as new character skins.

“Say like League of Legends and Fortnite with your skins and stuff like that [...] If you can play and enjoy something for a really long time, you know, and then you drop it, in a year or two in, you don't really have much to show for it. But if you do that with blockchain, you can potentially sell all the assets you've earned,” he said.

Sillay went on to note that there are some barriers to entry in blockchain games that may be putting some people off, and that if the onboarding process can be ironed out this could attract new users.

“It's a very daunting thing trying to learn about this whole new technology, creating a wallet etc, and there are so many words in blockchains that mean completely different things,” he said.

Sega Booth: Tokyo Games Show

Phantom Galaxies is an open-world mecha-robot shooter game expected to have an official early access launch in Q4 2022. Its in-game NFTs have already seen a high level of demand, with more than 517,000 owners of its Origin Collection according to OpenSea. The project also concluded a private NFT sale in May that fetched an estimated $19.3 million.

Related: Animoca confirms $110M round led by Temasek, plans new acquisitions

At this stage, Phantom Galaxies requires just one NFT to get started, making it a relatively straightforward process to get involved.

“Then the rest is actually at the moment just like a traditional game basically,” Sillay said.

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Blockchain Gaming Publisher and Web3 Firm Animoca Brands Secures $110 Million

Blockchain Gaming Publisher and Web3 Firm Animoca Brands Secures 0 MillionBlockchain gaming publisher Animoca Brands announced the company has raised $110 million in a funding round led by Temasek, Boyu Capital, and GGV Capital. The company raised the funds by issuing convertible notes to a handful of institutional investors. Animoca Brands Raises $110 Million From Strategic Investors Animoca Brands has raised another $110 million this […]

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Xbox Boss Phil Spencer Skeptical About Metaverse, Criticizes Play-to-Earn Models

Xbox Boss Phil Spencer Skeptical About Metaverse, Criticizes Play-to-Earn ModelsPhil Spencer, head of the Xbox brand, believes that the metaverse has been with us since 30 years ago, when digital gaming was largely introduced. However, Spencer criticized play-to-earn (P2E) models, stating that they create a workforce out of a kind of gamer who needs to monetize the time spent playing. Xbox Boss Phil Spencer […]

What is Operation Choke Point 2.0? Trump vows to end it

GameFi investors are now prioritizing fun factor over money: Survey

While roughly half of the investors joined the GameFi space initially for profits, 89% of GameFi investors succumbed to Crypto Winter 2022.

GameFi, the fusion of gaming and decentralized finance (DeFi), attracts a set of investors that tend to choose projects based on their use case rather than money-generating potential.

The GameFi ecosystem attracts GenZ investors and gaming enthusiasts. As a result, it stands as an entry point for numerous first-time investors. A ChainPlay survey participated by 2428 GameFi investors revealed that 75% of the respondents joined the crypto space solely because of GameFi.

3 in 4 respondents joined cryptocurrency because of GameFi. Source: ChainPlay

While roughly half of the investors joined the GameFi space initially for profits, 89% of GameFi investors succumbed to Crypto Winter 2022 — with 62% of them losing more than 50% of their profits.

GameFi profits are decreasing. Source: ChainPlay

However, investors believe that poor in-game economy design was the main reason for their losses. In accordance with this sentiment, the survey revealed that, in 2022, investors worldwide spent an average of 2.5 hours per day participating in GameFi, which is down 43% to 4.4 hours from last year.

The fear of rug pulls and Ponzi schemes coupled with sub-par graphics are some of the biggest drivers preventing investments in new GameFi projects. As a result, 44% of investors believe that the involvement of traditional gaming companies can be key to GameFi's growth.

Moreover, when it comes to future GameFi projects, 81% of GameFi investors are moving away from the traditional mindset and prioritizing the fun factor over profit-making as they seek positive in-game experiences.

Related: GameFi and crypto ‘natural fit’ for game publishers: KBW 2022

Blockchain gaming and the Metaverse were the least affected ecosystems by the Terra (LUNA) debacle, confirmed a DappRadar report.

In addition, a sustained institutional investment was seen in both blockchain gaming and the Metaverse, highlighting that many top companies see the potential for strong economic growth in both sectors moving forward.

What is Operation Choke Point 2.0? Trump vows to end it

GameFi developers may be facing big fines and hard time if they don’t speak up

Enjoy Axie Infinity, DeFi Kingdoms, and other cryptocurrency games while they last, because lawmakers are poised to crack down by mid-2023.

Are cryptocurrency games innocent fun? Or are they Ponzi schemes facing an imminent crackdown by regulators in the United States?

Tokens related to cryptocurrency games — known colloquially as “GameFi” — were worth a cumulative total of nearly $10 billion as of mid-August, give or take a few billion. (The number may vary depending on whether you want to include partially finished projects, how you count the number of tokens that projects technically have in circulation, and so on.) In that sense, whether the games are legal is a $10 billion question that few investors have considered. And that’s an oversight they may soon regret.

That’s because a bipartisan consensus appears to be forming among legislators in the U.S. that the industry needs to be shut down. They haven’t addressed the issue specifically — good luck finding a member of Congress who has uttered the word “GameFi” — but there are at least two bipartisan proposals circulating among senators that would effectively eject these gaming projects from American soil.

The Responsible Financial Innovation Act, offered in June by Senators Cynthia Lummis (Republican from Wyoming) and Kirsten Gillibrand (Democrat from New York), would, in Lummis’ words, classify a “majority” of cryptocurrencies as securities subject to regulation by the Securities and Exchange Commission (SEC). And this month, Senators John Boozman (Republican from Arkansas) and Debbie Stabenow (Democrat from Michigan) offered a second proposal — the Digital Commodities Consumer Protection Act. The effect would be similar, but with a stronger emphasis on classifying Ethereum as a commodity — putting it under the purview of the less heavy-handed Commodities Futures Trading Commission (CFTC).

Securities classification for Axie Infinity, DeFi Kingdoms and other games

According to the SEC definition that Congress is looking to affirm, any token in which users invest with “an expectation of profit” is likely to be a security. Let’s talk a bit about what that may mean for your favorite tokens.

For one, this definition is likely to include projects that incentivize liquidity pools. Examples of projects this would affect are Axie Infinity — which incentivizes liquidity pools with interest payouts provided through its native token, AXS — and DeFi Kingdoms (DFK), which incentivizes liquidity pools using its native tokens, JEWEL and CRYSTAL.

Related: 34% of gamers want to use crypto in the Metaverse, despite the backlash

Why do liquidity pools matter? Because users are “treating it as an investment,” blockchain expert and Rutgers Business School fintech professor Merav Ozair noted in an interview last month. “If it’s a token used to buy artifacts for the game, that’s not a security. But if you can take the token and use it for investments in securities, then that token has a different use case,” she said.

The Tavern in DeFi Kingdoms

The definition is also likely to result in a problem for projects that have profited from initial coin offerings (ICOs), private token sales, or selling nonfungible tokens (NFTs). That includes Axie — which sold 15% of the total AXS supply in pre-game or private token sales — as well as DFK, which sold more than 2,000 “Generation 0” characters to kickstart its game last year.

“Once they’re using [something] to generate capital, they fall under the definition of a security,” Ozair said.

Beyond the obvious, precedent indicates that SEC prosecutors are likely to find a host of additional reasons to classify gaming tokens as securities. In a case filed last month, the agency argued that a number of tokens listed on Coinbase constituted securities for reasons that ranged from developers referring to investors as “shareholders” to one project’s decision to feature a photo of its CEO pointing at an advertisement that ridiculed Goldman Sachs.

Consequences: Fines, Registration & Disclosures

Consequences: Fines, Registration & Disclosures

Penalties that game developers could face may vary depending on how lenient SEC officials feel. At the very minimum, developers will be required to follow the same disclosure laws by which public companies in the U.S. abide. That means disclosing public officers, principal stockholders — or those who hold more than 10% of token supply — and an annual report that includes an audited balance sheet and cash flows.

Disclosure requirements alone could come as a rude awakening for many developers, who have become accustomed to running projects worth millions — and occasionally billions — without disclosing their names. But, more importantly, a securities classification would likely mean big fines for offending projects.

Related: Crypto Unicorns founder says P2E gaming is in a long ‘maturation phase’

In one case that could serve as an indicator of how regulators might approach the issue, the SEC settled this month with a project that engaged in an ICO while failing to register its offering as a security. In that case, developers agreed to file with the SEC — and compensate investors for their alleged losses — or face a penalty of up to $30.9 million.

“Intent matters,” Christopher Makridis, a tokenomics expert and adjunct associate research scholar at Columbia Business School, noted in an interview with Cointelegraph. “Some NFT and GameFi projects are so convoluted that there's a clear evasion of the rules.”

At the same time, he said, “If you think about the role tokens can play in gamifying education, an overly rigid and narrow definition is going to exclude a lot of value-creating projects and deter many inventors from building in the U.S.”

Alabama, Hawaii, Utah, and 47 other states may want to have a word

Regulation out of Washington, D.C. is just one challenge coming down the pike for embattled crypto gaming enthusiasts. A less foreseeable issue stems from what the late U.S. Defense Secretary Donald Rumsfeld termed “unknown unknowns.”

In this case, an example comes from an unlikely triad of U.S. states — Alabama, Hawaii and Utah. (If anyone is counting, Canada is also on this list.) Each jurisdiction (mostly) prohibits gambling, including raffles — which have become exceedingly popular in the world of crypto gaming.

Axie, for instance, held a month-long raffle between January and February of this year promising users the chance to win a variety of NFTs if they “released” — meaning burned or deleted — their characters. DFK quickly followed suit, asking users to gamble on potentially losing their characters in March in exchange for an opportunity to receive better (more expensive) “Generation 0” characters. Smaller raffles have become ubiquitous in DFK in more recent months, with options to participate in both daily and weekly contests, among others.

Experts say the raffles pose a problem for U.S. authorities even outside of the three states where they’re outright illegal.

“What they need to do to be legal is set it up as a sweepstakes, which means there is an alternative free means of entry that has an equal opportunity to win as those that pay to play,” David Klein, the managing partner at New York-based law firm Klein Moynihan Turco LLP, said in an interview with Cointelegraph.

“If you have to put a $200 item on the line — meaning you ruin it — to enter, then that is consideration," Klein added. “Unless there is an alternative, 100% free method of entering, like mailing in a postcard, or calling a 1-800 number, or going to a website and filling out information.”

The list of problems didn't end there. Disgruntled players have long criticized aspects of DFK's raffle system — including a promise to award 800 “amulets” (an NFT representing a piece of equipment) randomly to players who held between approximately $1,000 and $50,000 in JEWEL tokens from Dec. 15 to Jan. 15. As of mid-August — seven months after the raffle's end — the amulets had yet to be awarded, with developers promising that the equipment is still in the works.

“There are a lot of problems there," Klein said. “When you have these contests, it's important to communicate. The start date [of the raffle] has to be announced in advance of the contest starting. The contest rules have to be drafted, and they cannot be meaningfully changed. You have to do what you say you're going to do by way of awarding prizes and when. You have to report to specific state jurisdictions who won and supply them with a list of winners within X amount of days. And if you don't do so, you violate those state statutes.”

Related: Coinbase hit with 2 fresh lawsuits amid SEC probe

That’s in addition to any other regulatory or legal hazards that developers may have instigated by taking their projects global before assembling legal teams to examine potential hazards.

Declining players, expanding token supplies, dropping prices

Beyond unforeseen legal ramifications, developers face a more apparent problem: a rapidly diminishing user base. The number of users interacting with Axie Infinity fell from a peak of 744,190 on Nov. 26, according to blockchain data aggregated by DappRadar, to 35,420 on Aug. 20 — a decline of 95%. DFK players, meanwhile, declined by 85%, from a peak of 36,670 in December to 5,290 as of Aug. 19.

The decline comes amid a rapid expansion in circulating token supply, with DFK's JEWEL supply expanding from roughly 60 million to more than 100 million over the same period. The supply stands to increase by 500% — to 500 million — by mid-2024, not including a new token — CRYSTAL — the game launched on the Avalanche (AVAX) chain.

When asked how many years of hard prison time developers could be facing for improperly conducted raffles, Klein — who handles compliance for a slate of confidential, big-name NFT projects — demurred. “I want to help the industry do it right,” he said. But, regarding projects that haven't complied, he said, “You could be accused of violating state gambling laws by a regulator, which is criminal. You could be sued by a private litigant who is upset. Or a combination of the foregoing.”

Axie Infinity appears to have 80 million tokens in circulation, with another 190 million scheduled for release over the next three-and-a-half years. It merits noting that developers appear to be tinkering with official circulation figures, which may become another cause for scrutiny among securities regulators in the future.

Rapidly expanding token supplies — combined with a diminishing number of buyers — means unrelenting downward price pressure, an issue that could drain developers of legal funding when it's most needed.

Can devs do something?

Lummis, Gillibrand and other lawmakers have indicated that Congress will likely pass legislation clarifying securities law related to crypto by mid-2023. The impending sea change begs a question: Where are the developers behind these projects? Nary a peep has been heard from the $10 billion industry. (By the way, keep in mind that figure only counts the value of tokens related to gaming projects and not their characters, land, or other NFTs.)

Related: GameFi industry to see $2.8 billion valuation in six years

Developers behind the top 16 play-to-earn projects — according to CoinGecko’s list — have made their identities known. That obviously includes those associated with Axie Infinity developer Sky Mavis. But the majority, like those behind DFK, have opted to remain anonymous, disclosing little about even the countries in which they reside. (In fairness, DFK did incorporate a legal entity — Kingdom Studios — in Delaware this year. That entity did not respond to a request for comment.)

Realistically, developers have fewer than 365 days to begin lobbying legislators if they would like to see congressional proposals amended. So far, they’ve been radio silent. With each day that quietly passes, it seems increasingly likely that silence is going to result in GameFi investors getting wrecked.

Rudy Takala is the opinion editor at Cointelegraph. He worked formerly as an editor or reporter in newsrooms that include Fox News, The Hill, and the Washington Examiner. He holds a master's degree in political communication from American University in Washington, D.C.

The opinions expressed are the author’s alone and do not necessarily reflect the views of Cointelegraph. This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice.

What is Operation Choke Point 2.0? Trump vows to end it

Axie Infinity Surpasses $4 Billion in All-Time Sales, Team Removes SLP Rewards From Classic Game Mode

Axie Infinity Surpasses  Billion in All-Time Sales, Team Removes SLP Rewards From Classic Game ModeAfter recording more than $4 billion in all-time sales, Axie Infinity announced the game’s classic mode will no longer allow users to obtain smooth love potion (SLP), as SLP rewards have been added to the new Origin ranked gameplay mode. The team also introduced non-fungible token (NFT) runes and charms that can be minted on […]

What is Operation Choke Point 2.0? Trump vows to end it

GameFi and crypto ‘natural fit’ for game publishers: KBW 2022

Korean experts believe that crypto would play a major role in the gaming ecosystem, and within the next 3 years, the majority of games might have an in-game crypto economy.

South Korea is considered the fourth biggest gaming market and one of the biggest blockchain adopters. However, the country has banned play-to-earn (P2E) blockchain games due to the crypto integration. The new pro-crypto president Yoon Suk-yeol had hinted at lifting the ban, but the government has yet to show any significant effort.

Anthony Yoon, managing partner of blockchain investment and accelerator firm ROK Capital, in an exclusive interview with Cointelegraph, said that GameFi is a natural fit for Korean game publishers. Yoon shed light on the current state of GameFi in the country and how game studios are approaching blockchain integration during the Korean Blockchain Week 2022 (KBW)

Yoon explained that there are two thought processes among Web2 gaming companies looking to shift to web3 and blockchain gaming. Where one camp is looking for ways to derive value for their projects and create their ecosystem on blockchain from scratch, and token integration is the last step, while the other camp they are ready to launch a token first and outsource the technology.

Talking about the popularity of global blockchain projects such as Solana (SOL) and Polygon (Matic)  against the native Korean projects, Yoon explained that their popularity is not just dependent on the amount of capital they bring in but more so on the infrastructure and ecosystem they have to offer. He explained:

“From a feasibility perspective, I think something that these gaming studios also look at - are their users on this chain. Is there an ecosystem on this chain? Is there infrastructure on the chain?”

Yoon also said that while native chains do play a key role in developing the ecosystem, but the major focus of game studios is to build for a global ecosystem.

Related: Web2 adoption key to Metaverse success, Klaytn Foundation — KBW 2022

In another chat, WeMade CEO Henry Chang talked with Cointelegraph about current trends in the GameFi sector, its potential future and WeMade's new gaming blockchain platform Wemix.

Chang said that even though crypto-integrated blockchain games are banned in Korea, crypto definitely has a utility in the gaming industry. He added that crypto would find a place in most of the games in the coming years. He concluded by saying - for crypto games to be successful, they must have a formidable in-game economy.

What is Operation Choke Point 2.0? Trump vows to end it

Axie Infinity looking to ‘double-down’ on Korean market: KBW

Sky Mavis co-founder and growth lead Jeffrey Zirlin says Axie Infinity wants to double down in South Korea, which they see as one of the most important gaming markets in the world.

Sky Mavis, the firm behind Play-to-Earn (P2E) heavyweight Axie Infinity is looking to “double down” in South Korea and ramp up adoption despite the regulatory hurdles.

Speaking with Cointelegraph at the Korea Blockchain Week on Aug. 9 (local time), Sky Mavis co-founder and growth lead Jeffrey Zirlin stated that despite the domestic ban on P2E games still being in place, the “Korean market is one of the most important gaming markets in the world, and we have tons of players in South Korea.”

Zirlin added that the company is currently looking at ways to tailor the Axie Infinity game to its cohort of Korean gamers:

“I think you know, we want to double down. We want to localize for example, Koreans don't speak much English, right? So there are actually a lot of barriers to actually getting the game into the hands of Korean players.”

“But a lot of our top players on the leaderboard are Korean [...] Koreans are some of the best gamers in the world,” he added.

South Korea Game Rating and Administration Committee prohibits the release of domestic blockchain P2E games as a result of strict anti-gambling policies. In December, the government also moved to prohibit Google Play and the Apple Store from listing such games in Korea.

“In terms of the regulation, it's still quite early. It's similar to the app stores where you know, it's gonna be a process of negotiation and education,” Zirlin noted, adding that he hopes P2E adoption is enough to sway the government to walk back its hawkish regulation in the future:

“It's really Uber as an approach right? They just launched, they got it into the hands of as many people as possible and once they had a critical mass the regulators had to go with it.”

Related: Vitalik Buterin proposes stealth addresses for anonymous NFT ownership

The Axie Infinity project is still in its early access stage and is yet to roll out an app via Google Play or the Apple Store. According to Active Player, the game had roughly 766,000 people that logged in to play the game last month, a far cry from the heights of 2.7 million recorded in January this year.

As it stands, Axie Infinity is looking to ramp up adoption — in Korea and globally — by improving the gaming experience and expanding out its ecosystem via new battle modes such as Origin, which topped more than 600,000 sign ups as of mid-June.

“Origin is our main focus right now. So building that out and making it more immersive, adding in vertical progression, like runes and charms and body part upgrades to act as sustainable sinks [burning mechanisms] for tokens and making it more fun.”

“Origin crucially comes with three free starter Axies (NFT characters) so that people can fall in love with the game [without having] to make any economic or financial decisions,” he added.

What is Operation Choke Point 2.0? Trump vows to end it