Crypto.com Chosen as an Official FIFA World Cup Sponsor

March 23, 2022 Bitcoin.com

Crypto.com becomes official sponsor of 2022 FIFA World Cup in Qatar

March 22, 2022 Coin Telegraph

Business

Though trading cryptocurrencies has been largely illegal in Qatar since 2018 , Crypto.com is likely to reach a more international crowd given the popularity of soccer on the world stage.

FIFA, an international governing body for many major soccer tournaments, has announced that cryptocurrency exchange Crypto.com will be an official sponsor of its next World Cup in Qatar.

In a Wednesday announcement, the association said Crypto.com’s branding will appear both inside and outside of stadiums for the FIFA World Cup Qatar 2022 scheduled to begin in November. The crypto exchange will provide opportunities for its users to attend matches and win official merchandise as part of the sponsorship.

According to FIFA chief commercial officer Kay Madati, the deal will help grow the games “on a global scale,” citing Crypto.com’s partnerships with other entities around the world. In November, the exchange inked a deal to rename the Los Angeles-based sports and entertainment venue Staples Center to the Crypto.com Arena for 20 years. Crypto.com has also partnered with the Australia Football League in a $25 million deal, signed a $100-million sponsorship agreement with Formula 1 and inked a 10-year $175 million sponsorship agreement with the Ultimate Fighting Championship.

Though trading cryptocurrencies including Bitcoin (BTC) has been largely illegal in Qatar since the country’s central bank announced a ban in 2018 — and reaffirmed in January 2020 by the Qatar Financial Centre Regulatory Authority — Crypto.com is likely to reach a more international crowd given the popularity of soccer on the world stage. FIFA reported that more than 3.5 billion people watched the 2018 FIFA World Cup in Russia, with more than a billion watching the final between France and Croatia.

With less than eight months until the World Cup begins, the event has been shadowed by allegations of corruption and bribery going back to the bidding process for Qatar 2022. In April 2020, the United States Department of Justice indicted three individuals connected to “the payment and receipt of bribes and kickbacks” for FIFA’s selection of countries to host the World Cup, including in Russia in 2018 and the upcoming tournament in Qatar. In addition, the international non-governmental organization Human Rights Watch has alleged abuse and slavelike conditions for workers hired to build the infrastructure for the event.

Of course #FIFA wants to develop football in #Qatar - it's an endless stream of revenue right into their pockets, never mind #corruption, human rights abuses, and everything else. https://t.co/OEMXjkxjxC
— Irina Tsukerman (@irinatsukerman_) March 22, 2022

Crypto.com Will Sponsor FIFA World Cup This Year

March 22, 2022 The Crypto Briefing

Former Manchester United players to launch soccer-centric DAO

February 7, 2022 Coin Telegraph

Coin Telegraph

The Singapore billionaire duo has vast experience in sports and blockchain investments and has already launched a similar product endorsed by Cristiano Ronaldo.

Former Manchester United legends Gary Neville and Paul Scholes are teaming up to launch a one-of-a-kind sports-centric DAO (decentralized autonomous organization) that would allow fans to make investments alongside these legends.

The sports investment DAO would be called CO92 DAO, named after the legendary squad from 1992, and it would focus on strategic investment focused soccer-related firms and projects. The two soccer legends have teamed up with Singapore billionaire Peter Lim and his son Kiat Lim to create the DAO.

“We are currently already reviewing a range of professional football project opportunities, and will announce developments in the months ahead,” said Kiat Lim.

This would be the second blockchain sports venture for the father-son duo. They have already launched another football venture g ZujuGP—a digital platform endorsed by Manchester United’s Cristiano Ronaldo. The billionaire duo has a particular interest in sports which is reflective of their ownership in two football clubs, they bought the Spanish club Valencia C.F. in 2014 and are a shareholder of English club Salford City F.C.

The details of the project are yet to be revealed publicly, but it is expected to hold a public sale soon, as per a Bloomberg report. The management team would include Neville and Scholes along with some former teammates namely Nicky Butt, and Ryan Giggs. The football-centric venture aims to bring sports ownership to the masses using DAOs.

DAOs over the years have become quite popular in the decentralized space, but it has their fair share of critics as well. The decentralized governance model sees participation from the community and investors of the project in the critical decisions of the ecosystem. However, these DAO projects have come under scrutiny for centralization in the decision-making process in recent times.

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January 26, 2022 Bitcoin.com

Crypto.com Signs Multi-Year Deal With LA’s Angel City Football Club

December 21, 2021 Bitcoin.com

Crypto.com partners with Los Angeles’ Angel City Football Club

December 21, 2021 Coin Telegraph

Business

The exchange said the partnership was aimed at encouraging “financial education, independence and financial empowerment” for women.

Cryptocurrency exchange Crypto.com has inked another deal to expand its brand recognition in the United States with the professional women’s sports team Angel City Football Club.

In a Tuesday announcement, Crypto.com said it had partnered with the Los Angeles soccer team in an effort to increase the awareness of and access to crypto, blockchain and Web 3.0 among Angelenos, soccer fans and the athletes themselves. The exchange said it plans to continue looking for “unique and impactful ways” to invest in L.A., with the partnership aimed at encouraging “financial education, independence and financial empowerment” for women.

“Given the speed with which Web 3.0 and cryptocurrency is changing our world, we want to ensure that women are being brought along on the journey as investors and creators,” said Angel City Football Club co-founder and president Julie Uhrman. “We are excited to work with [Crypto.com] to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans.”

The partnership is the crypto exchange’s latest expansion into Los Angeles. Crypto.com announced in November that it had secured the naming rights to the city’s multi-purpose Staples Center for 20 years in a $700 million deal. The venue — expected to officially change names on Saturday — has been home to the NBA’s Los Angeles Clippers and Los Angeles Lakers, as well as the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks.

I took some photos around Staples Center before the final changes to becoming Crypto. The iconic Staples Center letters are gone, and blue is the new theme. We're in the final stages of the conversion.https://t.co/wLEgslWpDR
— Farbod Esnaashari (@Farbod_E) December 21, 2021

As it grows, Crypto.com has been partnering with high-profile individuals and companies to promote cryptocurrencies and blockchain. In July, the company signed a $175-million sponsorship agreement with the Ultimate Fighting Championship. Actor Matt Damon also appeared in ads released around the world beginning in October.

Voyager Digital will be crypto brokerage partner for National Women’s Soccer League

December 16, 2021 Coin Telegraph

Business

The trading platform said a “significant amount” of the investment would fund rostered soccer players’ crypto accounts.

Crypto trading platform Voyager Digital has inked a deal with the National Women's Soccer League, or NWSL, aiming to provide players crypto education and financial support.

In a Tuesday announcement, Voyager said it would become the league’s first cryptocurrency brokerage partner as part of a multi-year deal. The trading platform said a “significant amount” of the investment would fund rostered players’ crypto accounts. There are expected to be 12 teams in the NWSL starting in 2022, so up to 312 players could benefit from the Voyager partnership.

"Voyager's investment in the league is especially innovative because we've collectively designed the partnership to include direct financial resources for every one of our players, as well as education on the revolutionary changes underway in digital assets,” said NWSL interim CEO Marla Messing.

As part of the deal with Voyager, one player from each of the NWSL’s teams will act as an ambassador, attending educational events and creating crypto-related content. The exchange said it would be offering “key lessons and tools” aimed at helping players develop long-term financial growth opportunities after their sports careers had ended.

Many crypto companies and platforms have formed partnerships with sports organizations across the globe as the space expands and seemingly becomes more profitable as a sponsor. Voyager is already the crypto brokerage and international partner for the Dallas Mavericks basketball team following an October deal. Crypto derivatives exchange FTX also announced it had become the official sponsor of Major League Baseball in June.

Founded in 2018, Voyager Digital currently offers more than 60 digital assets for trading on its mobile app, which also includes services such as yield farming. In October, the platform announced it had received a $75 million investment from crypto quantitative trading firm and liquidity provider Alameda Research.

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November 10, 2021 The Daily Hodl

Sorare CEO shares bold vision on NFTs during Web Summit 2021 opening night

November 1, 2021 Coin Telegraph

Blockchain

The co-founder of the French tech unicorn discussed major innovations that could come as a result of developments in the NFTs industry.

Web Summit 2021, the biggest tech conference in the world, kicked off on Monday in Lisbon, Portugal, and will last until Nov. 4, 2021. In an opening statement, Carlos Moedas, the Mayor of Lisbon, said that "My dream is that Lisbon will be the capital of innovation in the world." Meanwhile, João Leão, the Minister of Finance of Portugal, stated:

"Portugal is the country people come to invest, to do business and to look live, and to do so in a manner that is open to different cultures."

Notable guest speakers included Facebook whistleblower Frances Haugen, Black Lives Matter co-founder Ayo Tometi, and Nicholas Julia, co-founder and CEO of French non-fungible token, or NFT, fantasy gaming company Sorare.

NFTs are digital certificates of ownership representing artwork, images, videos, music, and more. They are stored in one's digital wallets, while the actual assets can be stored on-chain or off-chain, depending on size. Sorare enables players to manage their own football (soccer in the U.S.) teams with digital player cards minted as NFTs. These cards can be bought, sold, and transferred.

When asked about the future of the NFT industry within five to ten years, Julia said the following:

"NFTs will be the underlying technology for everything of value on the web. It could be monetary value, or it could be personal value. I mentioned personal identity earlier on, so that's something an NFT could carry for you on the web. It's going to be invisible."

Founded in Paris three years ago, Sorare's valuation has grown from $270 million to $4.3 billion. Japanese multinational conglomerate SoftBank led its latest round of funding in September. According to Julia, half a million users joined the platform organically, without any marketing. More than 200 football clubs worldwide are currently partnering with Sorare. Based on the company's profile on NFT marketplace OpenSea.io, Sorares cards' cumulative trading volume has surpassed 50,200 Ether (ETH).

But Sorare also seeks to expand outside the realm of NFTs for gaming. Julia issued the following statement in that regard:

"We want people to feel the benefits of it, that you truly own your digital good, that you can move it, and so it. We don't want the friction of the crypto, and that, most of the crypto products of today as complicated I see it as a technology that's going to underpin everything of value on the web."

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