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City of Lugano integrates Polygon into its crypto-payment system

Polygon has been a partner for the Swiss city since at least 2022, providing the infrastructure for its stablecoin.

The city of Lugano, the economic capital of Italian-speaking southern Switzerland, will integrate the Polygon proof-of-stake (PoS) protocol into its crypto-friendly payment app, MyLugano. 

According to the announcement on Polygon Labs’ website from Nov. 22, the updated version of MyLugano features a multichain digital wallet for personal custody. The press release mentions “several tokens” already integrated into this app section and the plans to add more.

The network provider for tens of thousands of DApps with $5 billion in secured assets, Polygon has been a partner for the Swiss city since at least 2022. At the time, it became an infrastructure partner for the city’s stablecoin, LVGA, offering its rails solution.

According to the statement, MyLugano is also launching a new NFT collection dedicated to the work of artist Yuri Catania. This is a nonfungible version of a 40-meter-long, 8-meter-high work on the wall of the Palazzo dei Congressi. The art piece will be tokenized on the Polygon network.

Related: Polygon gas fees spike 1,000% amid Ordinals-inspired token craze

Lugano is one of the world’s leaders in crypto adoption. The MyLugano app, built in collaboration with another crypto company, Tether, serves 30,000 users, or almost half of the city population, helping them to pay local small- to medium-sized traders in digital currencies.

In March 2022, Lugano established a Center of Excellence for Blockchain Adoption in partnership with Tether to “become a major European blockchain hub.” The city administration plans to enable citizens and companies to pay cryptocurrency taxes soon. The ultimate goal is to accept crypto for payment of all goods and services, equating it with a fiat currency.

Despite its efforts, Lugano won’t be the first Swiss city to allow paying taxes in crypto, as the canton of Zug and Zermatt municipality have already done it.

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Swiss crypto bank SEBA gets Hong Kong SFC license

SEBA began its quest for Hong Kong expansion late last year, setting up an office in November 2022 and by August 2023, the firm obtained an in-principle approval to offer virtual asset trading services.

Switzerland-based crypto bank SEBA AG has become the latest crypto-centered firm to obtain a license from the Hong Kong Securities and Futures Commission (SFC).

SEBA’s Hong Kong subsidiary, SEBA Hong Kong, received the regulatory nod to offer a range of crypto-related services in the region. According to the data available on the SFC website, SEBA received the license on 3rd Nov.

SEBA SFC license details. Source: SFC

The license makes way for SEBA in dealing and distribution of all securities, including virtual assets-related products such as over-the-counter (OTC) derivatives. The license marks SEBA’s first footprint in the Asia Pacific region.

SEBA first launched an office in Hong Kong in November 2022 with a focus on expanding its services in the region and received an in-principle approval from SFC to offer virtual asset trading services in August earlier this year. Apart from Switzerland, SEBA is also active in Abu Dhabi and now Hong Kong.

The SFC license will also allow SEBA to offer advice on securities and virtual assets and conduct asset management for discretionary accounts in traditional and virtual assets. The license will also allow the Swiss firm to offer its services to Institutional and professional investors, including corporate treasuries, funds, family offices and high-net-worth individuals.

Related: US ‘the only country’ crypto startups should avoid, says Ripple CEO

Franz Bergmueller, the CEO of SEBA Group, in an official statement, said that Hong Kong has been at the centre of the crypto economy since Bitcoin’s inception, and they are happy to become a part of the Hong Kong virtual asset economy while adding:

“The region’s robust legal system provides a solid foundation to conduct crypto-related service. This regulatory clarity not only benefits our business but also supplements Hong Kong’s status as a global financial services hub, home to a multitude of market leaders in banking, asset management, and capital markets. “

Hong Kong 2023 marked its presence in the global crypto economy by setting up favorable regulations for crypto companies to flourish. The city has set up a rigorous license regime, making way for only a selected few platforms to offer its services to both international and retail customers. Out of nearly a hundred firms that showed interest in opening their services in Hong Kong when the government announced a crypto license, only a handful of them managed to secure the actual license.

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Swiss wholesale CBDC pilot kicks off in alliance with central, commercial banks

The Swiss wCBDC pilot project will be hosted on SDX and use the infrastructure of Swiss Interbank Clearing.

The Swiss National Bank (SNB), six commercial banks and the SIX Swiss Exchange will work together to pilot the issuance of wholesale central bank digital currencies (CBDCs) in the nation, officially known as the Swiss franc wCBDC.

The pilot project dedicated to wholesale CBDC, named Helvetia Phase III, will test the efficacy of a Swiss Franc wCBDC in settling digital securities transactions. The pilot builds on the findings of the first two phases — Helvetia Phases I and II — conducted by the BIS Innovation Hub, the SNB and SIX.

The six banks involved in the pilot — Banque Cantonale Vaudoise, Basler Kantonalbank, Commerzbank, Hypothekarbank Lenzburg, UBS and Zürcher Kantonalbank — are also existing SIX Digital Exchange (SDX) member banks.

The Swiss wCBDC pilot project will be hosted on SDX and use the infrastructure of Swiss Interbank Clearing. According to the announcement, the pilot will run from December 2023 to June 2024.

“The pilot’s objective is to test, in a live production environment, the settlement of primary and secondary market transactions in wCBDC.”

During this timeframe, participating banks will “issue digital Swiss franc bonds, which will be settled against wCBDC on a delivery-versus-payment basis.” All transactions conducted in this test environment will be collateralized by digital bonds and settled on SDX in wCBDC.

Related: Top Swiss bank launches Bitcoin and Ether trading with SEBA

Parallel to in-house CBDC efforts, the Swiss Financial Market Supervisory Authority, along with the Financial Services Agency of Japan and the United Kingdom’s Financial Conduct Authority, partnered with the Monetary Authority of Singapore (MAS) to conduct various crypto pilot initiatives.

As previously reported by Cointelegraph, the authorities specifically seek to carry out pilots related to fixed income, foreign exchange and asset management products. “As the pilots grow in scale and sophistication, there is a need for closer cross-border collaboration among policymakers and regulators,” the MAS stated.

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Top Swiss bank launches Bitcoin and Ether trading with SEBA

Switzerland’s St.Galler Kantonalbank has launched Bitcoin and Ether trading for select customers, planning to add more coins in the future.

Switzerland’s St.Galler Kantonalbank (SGKB), one of the largest banks in the country, is moving into cryptocurrency by introducing Bitcoin (BTC) and Ether (ETH) trading to its customers.

SGKB has partnered with the global cryptocurrency-focused bank SEBA to offer its clients digital asset custody and brokerage services.

Announcing the news on Nov. 1, SGKB and SEBA said that the new crypto service is immediately available to select SGKB customers following a short period of testing earlier this year. Starting off with Bitcoin and Ether support, SGKB plans to expand its offerings to additional cryptocurrencies based on client demand.

Founded back in 1868, St.Galler Kantonalbank is a major Swiss regional bank, offering retail and commercial banking as well as private and institutional banking. SGKB is reportedly the fifth largest bank in Switzerland, managing a total of 53.6 billion Swiss francs ($58.9 million) by the end of 2022.

SGKB’s partnership with SEBA marks the bank’s first step into the digital asset industry, aiming to allow banking customers to seamlessly access cryptocurrencies within their investment portfolios.

Related: Standard Chartered-owned crypto platform Zodia launches in Hong Kong

“We are pleased to offer a select client base access to digital assets and the digital economy,” SGKB head of market services Falk Kohlmann said, adding:

"Thanks to our cooperation with SEBA Bank, we’ve implemented a straightforward initial setup, which allows us to learn and grow well aligned to our clients’ needs. We are confident that our clients' digital assets are protected by the custody of a professional and certified provider with extensive experience in this field."

SGKB’s crypto partner, SEBA, is a global Swiss-regulated bank for managing, investing, storing cryptocurrencies, nonfungible tokens and other assets. After receiving a banking license from the Swiss Financial Market Supervisory Authority in 2019, SEBA has been actively onboarding crypto services to major private and retail banks including LGT Bank Liechtenstein and Bank Julius Baer.

The Swiss crypto ecosystem has been rapidly evolving, with many local banks introducing cryptocurrency services. In September 2023, a licensed Swiss bank, Dukascopy Bank, officially launched its crypto-enabled services including marginal trading and online retail banking accounts.

“We believe that cryptocurrencies continue to play a significant role in today's world,” Dukascopy Bank chief brokerage officer told Cointelergraph. “We are confident that offering crypto-related services through a regulated bank adds substantial value to the cryptocurrency industry as a whole,” the executive added.

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Singapore awards major payment institution license to Sygnum Bank subsidiary

Sygnum Singapore plans to expand its regulated offering to Asia–Pacific (APAC) markets, such as Hong Kong, a spokesperson told Cointelegraph.

Sygnum Singapore, a subsidiary of Switzerland-based cryptocurrency bank Sygnum, received a license to offer crypto brokerage services to accredited investors and institutions in Singapore.

On Oct. 3, Sygnum Singapore announced receiving its Major Payment Institution Licence (MPIL) from the Monetary Authority of Singapore (MAS). Speaking to Cointelegraph, a Sygnum Singapore spokesperson revealed that the company transitioned from in-principle approval to a full license within four months.

Last year, Sygnum Singapore secured in-principle regulatory approval to offer three additional regulated activities under its capital markets services (CMS) license in March 2022. The company caters to institutional investors, corporate clients, high-net-worth individuals, and other financial institutions. Speaking about the latest MPIL license approval, the Sygnum Singapore spokesperson stated:

“This additional Licence enables us to extend our service offering to also offer DPT trading services to our clients.”

It was also revealed that the company plans to expand its regulated offering to the Asia–Pacific (APAC) markets, such as Hong Kong. “Receiving the MPIL allows us to bring more of Sygnum's suite of fully regulated crypto offerings to our clients in Singapore,” the spokesperson told Cointelegraph.

Sygnum manages nearly $3.5 billion (3.2 billion Swiss franc) Assets Under Management (AuM) across more than 60 countries, having crypto footprints in Luxembourg and Abu Dhabi.

Related: Crypto liquidity provider GSR receives regulatory approval in Singapore

On Oct. 1, Coinbase announced the approval of its Major Payment Institution (MPI) license from the MAS. As Cointelegraph previously explained, MPI-licensed firms are authorized to conduct payment services without being subjected to transaction limits of 3 million Singapore dollars ($2.2 million) for any payment service.

“From our initial involvement in the Lion City, we’ve identified Singapore as a vital market for Coinbase,” the exchange noted in the announcement, stressing that more than 30% of Singaporeans were found to be current or past owners of crypto in its recent survey.

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6th Swiss bank joins SDX crypto exchange

Hypothekarbank Lenzburg, a regional Swiss bank with over $7 billion in assets, joins SDX’s central securities depository.

Hypothekarbank Lenzburg, a regional Swiss bank with over $7 billion (6.6 billion Swiss francs) in assets, has joined the Central Securities Depositary of the crypto exchange SDX. 

According to the press release from Sept. 27, Hypothekarbank Lenzburg will become the sixth bank to join SDX along with Berner Kantonalbank, Credit Suisse, Kaiser Partner Privatbank, UBS and Zürcher Kantonalbank. All of the aforementioned companies are from Switzerland, as the SDX itself, whose parent company, SIX group, is headquartered in Zurich.

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As specified in the release, by joining the SDX’s Central Securities Depositary, Hypothekarbank Lenzburg will get the ability to trade various digital securities types, including Digital Bonds and Digital Equities, on the blockchain-based platform. Marianne Wildi, CEO of Hypothekarbank Lenzburg, said:

“The SDX membership marks a significant step in advancing our bank's presence in digital assets. Beyond token issuance and custody, our offering should include the possibility of listing digital value rights on a trusted trading venue.”

Switzerland is spearheading the adoption of crypto as it expands its friendly regulatory environment. In April, a retail bank fully owned by the Swiss government, PostFinance, partnered with the cryptocurrency bank Sygnum to offer its customers a range of regulated digital asset banking services. In May, Swiss Post issued a new crypto stamp iteration featuring physical and nonfungible token versions integrated with artificial intelligence technology. 

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How big is Bitcoin in Lugano? Decentralize with Cointelegraph goes to BTC school

Adam Back, Paolo Ardoino and enthusiastic students from all over the world share insights on Bitcoin school as well as crypto adoption in Switzerland.

This week, Cointelegraph reporter Joe Hall takes podcast listeners back to school — Bitcoin (BTC) school. 

On the latest episode of Decentralize with Cointelegraph, listeners can indulge in interview snippets, soundbites and pearls of wisdom from the likes of Blockstream CEO Adam Back and Tether chief technology officer Paolo Ardoino, as well as professionals in cybersecurity and from Chainalysis.

Paolo Ardoino (left) in an interview with Joe Hall (right).

Plus, hear from students who attended the school about what it’s like to live, breathe, sleep and study crypto for two weeks, 24/7. An Italian Ethereum fan comments on Bitcoin maximalism, Latin Americans observe Europeans’ behavior regarding recycling, and Taiwanese students settle into life around the cryptocurrency. 

This week’s episode of Decentralize also investigates how deep Bitcoin and crypto adoption reaches in Lugano, the distinctly Italian city in the southern section of Switzerland. The city adopted Bitcoin as de facto legal tender one year ago, and there has been noticeable progress since then — with the Bitcoin “B” logo hard to miss in the town center. 

More than 200 vendors accept Bitcoin in Lugano. Big brands like McDonald’s, Rolex and even Lamborghini will take the cryptocurrency, while some pharmacies, convenience stores and tobacco shops also accept it.

However, Bitcoin is still not deeply or broadly understood, and there’s a lot of work to be done if Lugano is to one day fully embrace it, as Ardoino explained:

”I wish I was able to say that our job is done, but I think we are just at the beginning. The most important part is the education of the merchants.”

The point-of-sale devices merchants use across Lugano also accept Tether (USDT) and Luga, a token that locals and residents can use.  

Related: Pro-crypto city of Lugano and El Salvador sign economic agreement based on adoption

To hear a secret from Back concerning MicroStrategy CEO Michael Saylor, learn what Paraguayans made of Switzerland on their first-ever trip to Europe, and discover why the efforts in Lugano could spread to other areas of Europe, plug in and listen in to this week’s episode of Decentralize with Cointelegraph — available on Spotify, Apple Podcasts, Cointelegraph’s podcast page and more.

The episode also serves as a sneak preview of an upcoming Cointelegraph documentary about life in Lugano. Subscribe to Cointelegraph’s YouTube channel here to catch it when it’s released.

This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

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Hong Kong retains top crypto-ready position for two consecutive years

While Hong Kong grabbed the top spot with a crypto readiness score (CRS) of 8.36, the United States fell down a spot to third place after recording a fall of 6.5% in its CRS score — from 7.7 in 2022 to 7.25.

Hong Kong was crowned the best-prepared jurisdiction for widespread cryptocurrency adoption in 2023, retaining its crypto-readiness prowess for the second year in a row. 

A study factoring in the existence and reach of crypto — via ATMs, businesses, accessibility and legality — revealed stiff competition among the 2022 leaders as Hong Kong, the United States and Switzerland held on to the top three positions.

The most crypto-ready place in the world. Source: forexsuggest.com

While Hong Kong grabbed the top spot with a crypto readiness score (CRS) of 8.36, the United States fell down a spot to third place after recording a fall of 6.5% in its CRS score — from 7.7 in 2022 to 7.25 in 2023. On the contrary, Switzerland’s CRS score jumped over 9% — from 7.5 to 8.18 — to rank 2nd worldwide.

As previously explained by Cointelegraph, factors such as crypto ATM installations, pro-crypto regulations, startup culture and a fair tax regime contribute to a country’s CRS. Slovenia, Canada and Australia managed to squeeze into the top 10 in 2023, as shown below.

Five new countries make the top 10 in 2023 including Slovenia, Canada and Australia. Source: forexsuggest.com

When it comes to the masses, the Dutch showed the most interest in crypto per person. The United States is home to the largest network of Bitcoin (BTC) ATMs, however, Hong Kong has the most crypto ATMs per square foot given its significantly smaller land mass.

Estonia, Singapore and Switzerland are among the busiest hubs for crypto and blockchain companies. One of the primary drivers that can make or break mass crypto adoption is taxes. There are 12 countries that impose a 0% tax on crypto for individuals — including Germany, Panama, and Portugal among others — who remain well-positioned to climb up the ranks in the coming years.

Countries with 0% crypto tax. Source: forexsuggest.com

In the US, New York became the most crypto-ready US state after recording CRS of 9.80 owing to numerous crypto-related legislation and a huge number of crypto and blockchain businesses in operation.

Related: US ‘the only country’ crypto startups should avoid, says Ripple CEO

India leads the global crypto adoption in 2023, a recent Chainalysis report revealed. Other lower middle-income (LMI) nations, including Nigeria and Thailand, bagged the second and third spot in the report.

The 2023 global crypto adoption index top 20. Source: Chainalysis

In addition to leading grassroots adoption, India has also become the second-largest crypto market by raw estimated transaction volume globally, ahead of other major economies.

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Obligatory license for stablecoins? What do the latest FSB guidelines mean

FSB starts from the definition of “global stablecoin”, which serves as a means of payment and storage and has the potential for adoption across multiple jurisdictions.

Normally, the numerous reports published by the Financial Stability Board (FSB) don’t contain particularly bold suggestions. 

The international monitoring body, comprised of financial authority representatives from the 20 largest economies of the world (G-20), the FSB limits its scope to risk analysis, not bothering itself with a global vision for economic development.

However, the latest set of crypto guidelines, crafted by the FSB for local and global regulators, contain some rather rigid propositions.

Perhaps the most outstanding of them is the demand for every stablecoin issuer to obtain a local license before any operations in a particular jurisdiction. Until now, such a procedure was familiar to crypto platforms, conducting numerous functions, starting with custody and exchange. And even those providers are still struggling to get their permission in the majority of national jurisdictions. So what could such demand mean for stablecoin providers?

What exactly do the new guidelines suggest?

On July 17, the FSB suggested a global regulatory framework for crypto, divided into two sets of recommendations. One of them — high-level recommendations for regulating crypto in general — didn’t contain any huge surprises.

The Board proposed to follow the principle of “same activity, same risk, same regulation” and oblige crypto platforms to comply with some basic, much-discussed rules: Segregate clients’ digital assets from their own funds and separate functions. It also noted that regulations won't be effective until authorities can collaborate fully across jurisdictions.

High-level recommendations for the “Regulation, Supervision and Oversight of Global Stablecoin Arrangements” bring more vivid suggestions. The FSB starts from the definition of “global stablecoin” (GSC) — a coin, that serves as a means of payment and storage and has the potential for adoption across multiple jurisdictions. As GSCs potentially have a huge impact on the economy, any national regulator, according to FSB, should:

“Have and utilise the powers and capabilities to, as applicable, regulate, supervise, oversee and, if necessary or appropriate, effectively prohibit stablecoin activities being conducted and stablecoin services being offered to users in or from their jurisdiction.”

To exert that kind of control, the local authorities should demand from GSC providers a “governance framework.” In particular, this would include a “governance body,” comprised of one or more identifiable and responsible legal entities or individuals. This means that fully permissionless ledgers could pose “particular challenges to the accountability and governance.” Authorities should make sure they control those as well.

Along with the standard set of risk management and anti-money laundering/combatting terrorist financing (AML/CFT) requirements, GSC issuers should bear in mind compliance with the Financial Action Task Force (FATF) “travel rule.”

The rule was introduced in 2019 specifically to target the anonymity of illegal cryptocurrency transactions. According to the rule, virtual asset providers must obtain and disclose precise details on the sender and recipient of a crypto transfer, “either during the transaction or prior to it.” In June 2023, the FATF claimed “more than half” of UN countries had taken no action to implement the rule.

Stablecoin providers would have to implement data management systems that “record and safeguard” the relevant data and information. Additionally, the FSB adds, all applicable data privacy requirements should be also respected under local jurisdictions.

Recommendation number nine specifies the order of redemption rights, which must be protected for GSCs to operate. The issuer should ensure that users’ redemption won’t be compromised by the disruption of an intermediary or any other cause. Here’s where the de-facto prohibition of algorithmic stablecoins comes into play:

“A GSC should not rely on arbitrage activities to maintain a stable value at all times, and it should not derive its value from algorithms.”

As to the reserve assets that back the stablecoins’ value, they should exclude “speculative and volatile” assets with insufficient historical evidence and data of quality and liquidity. “Such as most crypto-assets,” the document concludes.

The market value of reserve assets should meet or exceed the amount of stablecoins in circulation at all times.

There is, however, an important reservation, as the FSB makes an exception from 1:1 reserve assets rules to those GSC issuers, which are subject to oversight, equivalent to commercial banks.

Last, but not least is recommendation number 10. It sets the preliminary requirement for GSC issuers to obtain a license in every particular jurisdiction to operate there. As the document goes:

“Authorities should not permit the operation of a GSC arrangement in their jurisdiction unless the GSC arrangement meets all of their jurisdiction’s regulatory, supervisory, and oversight requirements, including affirmative approval (e.g. licenses or registrations) where such a mechanism is in place.”

Such a demand incurs several questions in addition to concerns around stablecoin issuers facing procedures similar to crypto exchanges.

Would crypto exchanges have to freeze the trading of certain stablecoins in jurisdictions where the coins are still waiting for the necessary documentation? 

Given that the global stablecoins in question are, in the first place, the most popular ones, such as Tether (USDT), USD Coin (USDC) or Binance Coin (BNB), such requirement in the name of financial stability threatens the market with severe disruption.

A “tricky obligation” which may become real

“Having to register with different jurisdictions that have different rules, reporting requirements, and controls will likely complicate things and result in bigger challenges to overcome,” Sacha Ghebali, director of strategy at The Tie, told to Cointelegraph.

In his opinion, without any further amendments, such measures could lead only to a less efficient system where stablecoins are exchanged on decentralized finance (DeFi) secondary markets.

Eugen Kuzin, CMO at the crypto payments ecosystem CoinsPaid, also sees the license demand as a “tricky obligation” that may be hard to fulfill. Speaking to Cointelegraph, he explained stablecoin issuers would simply engage in regulatory arbitrage:

“Such selective integration will affect stablecoin adoption as users in countries with more favorable rules will have access to many stablecoins compared to others.”

Opportunities for this type of arbitrage won’t last for long if the FSB's recommendation of full cross-border integration of regulations at some point would become a reality. But does the Financial Stability Board have enough power to achieve that?

“While the FSB is not a regulatory body, its influence is a very strong one and its recommendations are highly valued by governments and regulators,” Kuzin said.

Ghebali is skeptical about the potential application of Basel Bank standards to stablecoin providers as they can’t substitute 1:1 reserve assets demand. The speed at which assets can move on-chain, he said, is much greater than what traditional finance regulation is used to and it calls for a more cautious approach: “Only then will additional layers of risk be added by other services, but we need that fundamental brick first.”

Kuzin, in his turn, believes that the option — proposed by the FSB provides valuable variability to the market and opens a window of opportunity for new players: “It may provide relief to new entrants, while established issuers already maintain a business model that relies on fiat pegging and as such may boycott this provision.”

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Bitcoin aligns with Swiss values – Head of Lugano’s Plan ₿

Switzerland continues to drive Bitcoin adoption despite well-developed traditional financial infrastructure.

Switzerland has long been a haven for the wealthy due to its well-established banking secrecy laws, but its citizens have warmed quickly to the self-sovereign ideals behind Bitcoin (BTC).

Giw Zanganeh, head of Lugano’s Plan ₿ initiative, highlighted the growing use of Bitcoin for everyday payments in the Swiss city in conversation with Cointelegraph journalist Joe Hall at the Plan ₿ Bitcoin Summer School.

Giw Zanganeh, head of Lugano’s Plan ₿ initiative, chats to Cointelegraph's Joe Hall at the  Plan B Summer School in Lugano.

Lugano has emerged as an adoption hub for Bitcoin, Tether and its self-styled LVGA stablecoin which can be used to pay for a variety of utility bills, goods and services across the city.

Zanganeh, who head’s up Tether’s Plan ₿, believes that Switzerland has shown remarkable adoption of cryptocurrencies despite its renowned financial and banking infrastructure:

“What I see is a society, which makes me very bullish, a lot of people are interested in Bitcoin, from a philosophical perspective as well. It aligns very well with Swiss values.”

Zanganeh added that the Swiss are typically “strong on individual sovereignty and financial privacy”, which creates overlaps between the values of Swiss culture and those of the Bitcoin movement:

“Considering the amount of Bitcoin-only companies in Switzerland,it probably has one of the highest density per capita of Bitcoin-only companies around the world.”

According to Zanganeh, more politicians, diplomats and members of parliament and Switzerland’s financial commission are becoming Bitcoiners which reaffirms a bullish outlook for BTC adoption in the country.

Related: McDonald’s, pizza and coffee paid in Bitcoin: The Plan B for crypto payments

A contributor to increased Bitcoin usage has been a concerted effort to inform and educate the Swiss populace about the merits of BTC:

“We have regular articles in newspapers where we touch on different aspects of Bitcoin and financial liberty. We try to reach people interested in financial freedom and freedom of speech. Maybe they don't know how Bitcoin plays a role there.”

While the uptake of Plan ₿’s Bitcoin adoption is a “gradual process”, Zanganeh said that the onboarding of merchants across Lugano has been crucial in opening up a new payments paradigm in the region.

Likening the process of Bitcoin adoption to the initial proliferation of bank cards some 50 years ago, Zanganeh said that practical experience with novel transactional methods will continue to onboard more users to the Bitcoin ecosystem:

“If you look at merchants over time, if more and more people go and pay with Bitcoin, you're going to learn.”

As Cointelegraph previously explored, Bitcoin Suisse CEO Dr. Dirk Klee highlighted the country’s potential as a center point for institutional cryptocurrency adoption.

The Canton of Zug is another region of Switzerland that continues to attract cryptocurrency and blockchain firms due to its progressive, government-backed, crypto-friendly initiatives.

The interview is part of an upcoming Cointelegraph documentary about what it’s like to attend a Bitcoin School. Subscribe here (https://www.youtube.com/@cointelegraph) to watch.

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