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TikTok data policy debacle: Is user’s crypto at risk?

Could data security concerns raised over TikTok’s operations in America put cryptocurrency users’ coins at risk?

TikTok continues to gather a head of steam, with the popular social media application surpassing one billion users in 2022. While daily users blissfully swipe through the latest videos from their favorite content creators, data security concerns continue to ask questions of the Chinese social media behemoth.

The company has faced criticism over the past couple years relating to security concerns over data collection policies despite the popularity and prolific onboarding of users around the world. Cryptocurrency users have also questioned whether critical data like private keys to wallets could be scraped by the alleged data practices of TikTok.

United States Federal Communications Commissioner Brendan Carr called for Apple and Google to remove TikTok from their app stores in June 2022, claiming the app “harvests swaths of sensitive data that new reports show are being accessed in Beijing.”

Two years prior to this, cyber intelligence firm Check Point Research released a report highlighting vulnerabilities within the TikTok application. This included the ability to take control of TikTok accounts and manipulate their content, delete and upload unauthorized videos, make private “hidden” videos public as well as gaining access to private email addresses and mobile numbers.

The firm shared these discovered exploits with TikTok in late2019 and the company deployed solutions to the vulnerabilities. Check Point Research told Cointelegraph that it has not conducted further research into TikTok’s code since its original examination.

TikTok uses HackerOne to reward code sleuths through its bug bounty program. The initiative rewards the discovery of security vulnerabilities, with different reward bands for the severity of the bug discovered. Since the current bounty table was instituted in October 2021, TikTok has paid out $539,000 in bug bounties.

Related: Former head of TikTok gaming leaves Web2 to build core Web3 protocol

Cointelegraph reached out to TikTok for comment on concerns expressed about its data security and collection practices. A company spokesperson shared a broad range of published resources addressing the subject of its data collection practices and claims against it.

TikTok stores user data in Singapore and the U.S and employs access controls including encryption and security monitoring from its American-based security team. Access to this data is behind a number of control mechanisms and the company maintains that user data is not accessible in China, as has been claimed by individuals like the FCC's Carr in America.

The spokesperson also noted that the application’s clipboard access is controlled by the user, in lieu of a report from the Financial Review in July 2022 that claimed this function was automatically enabled by TikTok. This could potentially risk any confidential messages or passwords copied onto a user’s clipboard.

Coins not at risk but phishing is a reality

Cryptocurrency users can breathe a sigh of relief, as security experts agree that using or having TikTok on a mobile device does not directly place cryptocurrency wallets and exchange apps at risk of being compromised.

Bree Fowler has been following TikTok data concerns as a senior cybersecurity and privacy writer for CNET over the past couple of years. The journalist believes TikTok users should not be concerned about using other apps alongside TikTok, telling Cointelegraph:

“State sponsored hackers aren’t going to go after regular people this way. I’d be more worried about shady crypto apps and exchanges. It’s much easier to just send phishing emails.”

Fowler warned users to deny TikTok from tracking activity across a device as an added precaution, to review the app’s privacy permissions and store cryptocurrency in offline (cold) wallets.

Cointelegraph also reached out to cybersecurity firm Kaspersky’s security expert Anna Larkina, who believes there is merit in the questions being asked of TikTok’s data collection policies:

“The amount and type of data that TikTok collects about its users imposes a corresponding degree of responsibility for their safety. There does appear to be a need for maximum transparency in where exactly this data goes, especially if we are talking about third parties, which is extremely difficult to track.”

Larkina noted that the sum of all this data holds a substantial amount of information about an individual user, with the potential cost of a data leak not to be taken lightly.

The biggest threat highlighted by both experts is the potential for user data to be compromised and then used in coordinated phishing attacks. With the amount of information stored by TikTok, including what applications are installed on your device, attackers could potentially plan targeted attacks on individual users.

Larkina also warned users not to copy and paste login and password details on devices that have TikTok installed and to limit the app’s ability to collect data.

Politically charged situation

Politics have been intrinsically tied into the situation around TikTok and its popularity and use across the world. Former U.S. President Donald Trump’s administration moved to ban TikTok and WeChat from operating in America, which thrust the issue to the fore.

Fowler believes it’s unclear whether concerns raised over the past two years are warranted and that political motivations are at play as well. While most associate TikTok with harmless videos that have captivated young audiences, Fowler remained skeptical of the situation:

“On the surface, that doesn’t seem super personal or that it would be of any use to the Chinese government. But the more information any group or person has about you, the more they can use it to their advantage, whether it be for data mining, cybercrime, or more nefarious purposes.” 

Given TikTok’s massive reach, the platform has also become a prime advertising avenue for the cryptocurrency space. Binance made headlines in June 2022 as they struck an ambassador deal with TikTok’s most followed influencer Khaby Lame to create Web3-focused educational content. 

The platform also plugged into the nonfungible token (NFT) universe with its own collection of NFTs from a handful of its most prominent content creators, celebrities and influencers in September 2021.

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Coinbase regains #1 position on Apple App Store as Crypto​.com jumps to third

Crypto​.com's jump to third could be the result of Matt Damon's recent TV spot promoting the exchange.

Cryptocurrency exchanges Coinbase and Crypto.com are now two of the most downloaded apps for the U.S. Apple App Store, topping the charts at first and third place, respectively.

According to the Top Charts list on the Apple App Store, Coinbase has regained its position as the most popular app in the United States ahead of TikTok. However, Crypto.com’s app has surged in number of downloads today to jump ahead of both YouTube and Instagram, moving from 5th to 3rd position in a matter of hours. Robinhood’s app, which has previously held positions in the top ten, sits at #48 under Walmart.

First listed on the app store in 2014, Coinbase has previously been the most popular download in the U.S. in both 2017 and in May 2021. Notably, the description of the trading app now lists Shiba Inu (SHIB) following Bitcoin (BTC) and Ether (ETH) — the price of the dog-themed token has surged significantly in the last year, creating new crypto billionaires.

Crypto.com’s rising popularity could be the result of the exchange releasing an ad campaign featuring actor Matt Damon. The “fortune favors the brave” ad, which went live earlier today, is aimed at reaching a global audience of potential crypto users and investors. According to data from analytics site SensorTower, the exchange’s app had roughly 600,000 downloads in September.

Related: Injecting Apple-like ‘quality-control’ into DeFi is what we need

The number of downloads for a company’s app can be an indicator of market interest. Facebook, currently under scrutiny following the release of documents showing that the company was not doing what it claimed in regard to removing hate speech and posts encouraging violence, now sits as the 8th most popular iOS app in the U.S. under Snapchat.

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Twitter and TikTok embrace NFTs: mainstream adoption incoming?

Social media giants embracing NFTs could be the start of a new reputation system used in an increasingly digital world.

Twitter, which has seen its user base steadily grow to surpass 185 million users last year, is experimenting with NFTs to allow users to display their collections as their profile pictures.

According to Mada Aflak, a senior software engineer at Twitter, the microblogging platform is working on new functionality that will let users import their NFT collections from their wallets on the blockchain. The feature would display a verified checkmark based on the blockchain the NFT has been minted on.

Twitter’s verified NFTs may be an answer to a problem that has been plaguing crypto Twitter. After NFTs exploded earlier this year and collections like CryptoPunks started trading for hundreds of thousands and even millions of dollars, they started being used as profile pictures.

While on the blockchain ownership can easily be verified, on social media anyone can copy and paste the profile picture of someone else and use it on their own profile. When this started happening with extremely expensive NFTs, collectors weren’t pleased.

Digital artist Mike Winkelmann, known as Beeple, had one of his NFT artwork sell for $69 million, for example, and leading NFT marketplace OpenSea has seen its sales top $4 billion per month. A lot of money is involved, and while some argue that copy and pasting an NFT only makes it more valuable because of the attention it gets, others want to use and own their digital property exclusively.

Without any kind of verification process, on social media someone else’s NFTs can easily be reused. To verify the ownership of their NFTs, users could link their wallets, for example, although doing so could potentially compromise their anonymity. Showing off NFTs and verifying ownership can now be part of a new reputation system on the web.

A digital world’s new reputation system

Early cryptocurrency adopters are revered for being visionaries who saw something everyone else didn’t in a then-illiquid and risky market that is now worth trillions. Owning expensive and rare NFTs could now be seen as a way to show off crypto savviness and identify yourself as a proud member of the community.

Speaking to Cointelegraph, Alex Salnikov, co-founder and head of product at NFT marketplace Rarible, noted it was “only a matter of time” before NFTs started rolling out on Twitter.

He added that the feature could be part of a new reputation system for an increasingly digital world, and said that “The significance of Twitter's new feature is not in the ability to prove that a certain NFT belongs solely to the profile owner.” According to him, it’s the contrary:

“It’s the access to data this feature unlocks that matters most here: What is the provenance of the NFT, who are the previous owners and how much was it bought for? It’s a new reputation system for the digital world.”

Jesse Johnson, co-founder of DeFi and NFT crossover project Aavegotchi, told Cointelegraph that he’s excited about the possibilities that Twitter verification of NFTs could bring to showcasing our digital identities, adding that as our real-life selves become entwined with digital avatars, “it only makes sense that ‘what's in your wallet’ becomes just as valid as ‘who you are’ as a source of social identity.”

Twitter, whose CEO Jack Dorsey is a well-known Bitcoin (BTC) supporter that sold the first-ever tweet published on the platform for $2.9 million back in March, isn’t the only social media giant testing the waters with NFTs.

In an announcement made on Sept. 28, TikTok revealed it was launching an NFT collection inspired by its top creators including Lil Nas X, Bella Poarch, Curtis Roach and others. The NFTs will be launched on the Ethereum network and powered by Immutable X, a new scaling solution for layer-two NFT protocol Immutable.

The collection, called TikTok Top Moments, is set to feature a selection of six TikTok videos from the network’s most influential creators to celebrate their impact in helping it become one of the largest social media platforms in the world. Proceeds from the sales will go directly to content creators and NFT artists.

Salnikov commented on TikTok’s move, saying that celebrities on the platform are now “looking to monetize via NFTs, the metaverse’s main medium” which is “wonderful news for the entire market” as it’s “the mass adoption that the crypto industry has been waiting for over a decade.”

With over one billion users, TikTok is one of the largest social media platforms in the world. Its use of blockchain technology brings it one step closer to mainstream audiences who one day, without even realizing it, may hold assets on the blockchain.

Monetizing intellectual property

Managing director at DigitalBits Daniele Mensi commented that NFTs are “changing the way we value ownership,” adding TikTok’s move “ushers in another era of value creation for consumers worldwide.”

Mensi added that anything can be an NFT, including a TikTok video. As such, TikTok stars are now selling their content as NFTs and giving “fans the opportunity to own a piece of their work.” He added:

“This paves the way and makes it more acceptable for anything to be an NFT. As the abbreviation becomes more recognized to the general public, people will realize how valuable and even necessary NFTs are.”

Founder of the Waves blockchain Sasha Ivanov said TikTok’s ability to “create viral moments and cultural trends, as well as hyper-connect global communities, will play a pivotal role in the growth of the entire ecosystem.”

TikTok has notably been integrating blockchain technology into its business over time. In August of this year, it partnered with blockchain streaming platform Audius for a new feature called TikTok Sounds. The partnership allows Audius users to export songs created on the protocol to TikTok.

Solo Ceesay, co-founder of the social marketplace for creators Calaxy, told Cointelegraph that TikTok’s announcement has brought awareness to the broader application of NFTs as “community building and intellectual property (IP) monetization tool.”

Per Ceesay, monetizing intellectual property has been a hot topic for years and NFTs “exemplify verified scarcity,” a mix that could usher in “the next wave of crypto’s consumer adoption.”

TikTok and Twitter are now actively embracing nonfungible tokens (NFT), but the journey that has gotten us here has been a wild one. In 2013, the nascent cryptocurrency community discussed the potential colored coins that had to bring real-world assets onto the blockchain. Fast forward eight years, and it’s now discussing how unique blockchain-based assets are entering their favorite social media platforms that are used by billions of people.

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