Crypto PR exec relishes ‘skepticism’ around crypto marketing
Serotonin CEO Amanda Cassatt highlighted that marketing is “a mechanism for perpetrating the fakery and the scams.”
Despite the growing adoption of cryptocurrency, investors shouldn’t get too comfortable trusting marketing and should always do their own research, according to Amanda Cassatt, the founder of Web3 marketing firm Serotonin.
“Marketing is a mechanism for perpetrating the fakery and the scams, and I think people should be very skeptical and do their own research,” Cassatt told Cointelegraph at Token2049 in Singapore.
Cassatt explained that seasoned crypto investors and newcomers should adopt a stance of “skepticism” around crypto marketing and “always do their own research to understand any technology or product they’re using.”
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Author: Ciaran Lyons
