Major players will speak at a new Bitcoin event aimed at institutional investors

Featured speakers include Twitter CEO Jack Dorsey, Blockstream founder Adam Back, and Ark Invest’s Cathie Wood.

The Crypto Council for Innovation is hosting a virtual event on July 21 aimed to “destigmatize mainstream narratives about Bitcoin.”

According to a Thursday announcement, Square, Ark Invest, and Paradigm are backing The ₿ Word, an event on “how institutions can embrace Bitcoin.” The project scheduled for launch next month will offer featured speakers including Twitter CEO Jack Dorsey, Blockstream founder Adam Back, Ark Invest’s Cathie Wood, former acting and deputy director of the CIA Michael Morell, and John Newbery, director of Brink — a nonprofit focused on supporting Bitcoin development.

“The ₿ Word is a Bitcoin focused initiative that aims to demystify and destigmatize mainstream narratives about Bitcoin, explain how institutions can and should embrace it, and raise awareness around areas of the network that need support,” said the project.

Formed in April, the Crypto Council for Innovation, or CCI, is an alliance of crypto-friendly firms including Coinbase, Square, Fidelity Digital Assets, and Paradigm. The group was created to give companies a better means to lobby lawmakers on crypto and blockchain regulation.

“Bitcoin is a positive force in the world because it increases financial access and opportunity, but the complexity that makes its network so powerful also makes it difficult to understand at first,” said Paradigm co-founder Matt Huang. “We hope this initiative helps the investment community and policymakers better understand how transformative a moment we’re in right now.”

Related: The remaining steps to mainstream institutional investment

At the time of publication, the event lists five sessions to be available on July 21, with an additional live panel with Dorsey, Wood, and others on Bitcoin As A Tool For Economic Empowerment. Coin Metrics co-founder Nic Carter and MIT Digital Currency Initiative director Neha Narula will also be speaking in the online sessions.

Many experts have posited that institutional investors would help drive mainstream interest in Bitcoin (BTC) and other cryptocurrencies, in addition to potentially helping its price. Data from banking giant JPMorgan in May, however, suggest that retail investors may be purchasing more BTC using platforms like PayPal and Square than institutions.