On-chain data — The missing link in Web3 advertising
Web3 advertising platform Addressable is tapping into AppsFlyer’s mobile analytics to improve marketing for mobile applications.
On-chain wallet data promises to be a game-changer for companies looking to target Web3 users, developers and traders — but this hinges on infrastructure connecting wallets to social media profiles.
Cointelegraph spoke to Addressable chief technology officer Asaf Nadler during Paris Blockchain Week, who unpacked details of a new partnership with mobile analytics platform AppsFlyer to improve marketing campaigns for Web3 applications.
Nadler said the company is looking to solve user acquisition challenges in the cryptocurrency ecosystem. Conversations with more than 300 marketers over the past two years have centered around reaching a target audience based on on-chain activity.
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Author: Gareth Jenkinson
