This is a new era for crypto and Kraken. With new beginnings come opportunities to redefine how we serve both existing and future clients. To better meet your evolving needs, we’re reinventing our overall consumer investing experience, which begins today with the relaunch of our Kraken app.
This isn’t just a UI update; it’s a complete reinvention of how clients can grow wealth by investing across a range of assets through our mobile app.
Built on a foundation of powerful simplicity, our enhanced app removes barriers to advanced trading features that save clients time while also giving them seamless control over their investment strategy.
Why now?
Crypto is evolving at breakneck speed. We recognized a need to redesign from the ground up and upgrade our approach to reflect crypto’s new role in mainstream portfolios.
We listened to a broad spectrum of voices, including current and prospective clients, to understand how we could better meet their investing expectations and needs. Here’s what we learned.
- Sophisticated investors value one thing above all – their time. Our investing experience needed to buy them back time in their busy schedules.
- Our outdated color scheme needed a refresh. Our new UI reflects a mature, modern, holistic investment platform that keeps security, trust and compliance at its core.
- The app lacked the same energy that people associated with the Kraken brand. It needed to be more engaging, more intuitive … a true reflection of Kraken’s bold disruptor personality.
User-friendly UI for a streamlined, confident investing
In redesigning the app, we obsessed over every small detail to deliver a seamless experience from the moment you open it. Whether you’re a sophisticated investor or just getting started in crypto, our streamlined app makes every interaction faster and every transaction decision clearer.
With this upgrade, we’re empowering clients to confidently manage their entire crypto portfolio, all in one place. Whether you’re on the move or halfway across the world, you’ll have a crystal-clear, real-time view of your entire crypto investment landscape, along with opportunities to execute decisions that can grow your wealth.
“We set out to be the best overall app on a user’s phone, period. For us to help crypto reach its full potential, this must be our ultimate goal,” said Global Head of Consumer Mark Greenberg. “Relaunching our app is just the beginning – we have many exciting products and features coming soon to make multi-asset investing simpler, smarter and even more engaging on our accessible platform.”
These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake or hold any cryptoasset or to engage in any specific trading strategy. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset it makes available. Some crypto products and markets are regulated and others are unregulated; regardless, Kraken may or may not be required to be registered or otherwise authorised to provide specific products and services in each market, and you may not be protected by government compensation and/or regulatory protection schemes. The unpredictable nature of the cryptoasset markets can lead to loss of funds. Tax may be payable on any return and/or on any increase in the value of your cryptoassets and you should seek independent advice on your taxation position. Geographic restrictions may apply. See Legal Disclosures for each jurisdiction here.
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Author: KrakenFX
