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VanEck drops new Ethereum ETF ad within an hour of SEC approval

VanEck drops new Ethereum ETF ad within an hour of SEC approval

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Source: Coin Telegraph

VanEck launched a new ad centered around Ethereum, just 30 minutes after the SEC greenlit 19b-4 proposals for spot Ether ETFs.

Asset manager VanEck was quick to celebrate its newly-approved spot Ether (ETH) exchange-traded fund (ETF) with an arty 37-second advertisement coaxing viewers to “Enter the ether.”

VanEck posted its ad spot to X on May 23, roughly 30 minutes after the Securities and Exchange Commission approved its 19b-4 filing for a spot Ether ETF alongside BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise.

The SEC still needs to greenlight each ETF’s S-1 filing to begin trading, which analysts say could take as long as a few months.

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Author: Jesse Coghlan