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What is decentralized identity in blockchain?

What is a decentralized identity, and why does it matter? In this guide, we break it down for you.

Decentralized identity protocols

Several identity protocols, from crypto startups to big tech solutions, deal with decentralized identification, and each has its specifics and features.

Though the decentralized identity technology is fairly new, initiatives and players in the decentralized identity space, software for implementing decentralized identity wallets and supporting services are plentiful. They range from the Hyperledger open-source developing community, through a range of decentralized identity protocols and startups, to some of the biggest names in the industry.

Decentralized identity protocols and private identity stores such as uPort or 3Box are called identity hubs. Recently, the Ethereum-based uPort platform split into two new projects: Veramo, an open source framework for identifiers and credentials, and Serto – both of which carry on the mission of decentralizing the internet. 3Box Labs, in turn, went headlong into the development of Ceramic Network, a decentralized data network that brings unlimited data composability to Web3 apps, and Identity Index (IDX), a cross-chain protocol for decentralized identity and interoperable data.

Other DID platforms are ION, an open public layer-2 decentralized identity network that runs atop the Bitcoin (BTC) blockchain based on the purely deterministic Sidetree protocol. The notable Polkadot (DOT) ecosystem player Dock protocol enables everyone to issue and build solutions for decentralized identity and verifiable credentials that are instantly verifiable using blockchain. The Sovrin Network is an open-source, decentralized, public identity network metasystem to create, manage and control self-sovereign digital identity. ORE ID is the universal authentication and authorization platform for blockchain that functions cross-chain.

Connecting blockchain with crypto-biometrics, the Humanode project enables liveness detection checks that help identify real and unique human beings while accessing wallets and platforms and provide Sybil-resistance to any decentralized identity network.

Moreover, in the background, many vendors that provide decentralized identity wallets or help organizations incorporate the technology into their apps are members of the Decentralized Identity Foundation and the Trust Over IP Foundation. The World Wide Web Consortium provides standards for identity technologies and interoperability via the W3C-DID and VC projects. These organizations are working tirelessly to standardize and shape decentralized identity.

The future of decentralized identity

The decentralized identity space is still in its infancy; however, it is clear that it has the potential to change existing identity management for the better.

The world moves more toward Web3, the next evolution of the internet. Through decentralization and blockchain technology, an increasing number of people are taking back control of their data.

The digital identity space is still in its inception; however, from all the above discussion, it is obvious that decentralized identity with blockchain has the potential to make identity management decentralized, simplified and seamless, completely transforming the landscape.

While startups and DID initiatives continue to develop proofs of concepts for decentralized identity in government, finance, healthcare and other fields, the opportunities for decentralized identity continue to grow.

Overall, the goal is to make users feel more empowered online and build up and share a verifiable reputation and proof of existence. Analysts predict that one of the latest hottest trends in the tech industry — the Metaverse — may become a key initiator for decentralized identity spread.

With the advancement of avatars in the form of nonfungible tokens serving as users’ digital identities within virtual spaces, soulbound tokens, blockchain, biometrics and related cutting-edge technologies, decentralized identity will soon reach the masses in the flourishing Web3 ecosystem, which will boom in the coming years.

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The pros and cons of decentralized identity

The four main benefits of decentralized identity management include control, security, privacy and ease of use. However, the main concerns are a low level of adoption, the lack of regulation and interoperability.

Control gives identity owners and digital devices power over their digital identifiers. Because users have complete control and ownership of their identities and credentials, they can decide which information they want to reveal and can prove their claims without depending on any other party.

Security reduces attack surfaces by storing PII. Blockchain is an encrypted decentralized storage system that is safe, flexible and impenetrable by design, reducing the risk of an attacker gaining unauthorized access to steal or monetize user data.

Decentralized identity management also helps organizations reduce security risks. Based on how organizations collect, process and store users' data, they are subject to regulations. Organizations face sanctions and fines even for unintentional rule violations or data breaches. With decentralized identity management, they have an opportunity to collect and store less identity data, simplifying their compliance responsibilities and reducing the risks of cyberattacks and information being misused.

Privacy enables entities to use the principle of least privilege (PoLP) to designate minimal or selective access for identity credentials. PoLP is a term correlated with information security. It states that any person, gadget or process should only have the minimal rights necessary to execute the considered task.

And last but not least, decentralized identity technology gives users the advantage of easily creating and managing their identities with user-friendly neoteric decentralized identity apps and platforms.

As for flaws and drawbacks, there are a bunch of them, primarily — adoption. Governments and organizations are still attempting to figure out how to deploy the decentralized identity technology at scale, while most non-tech users have not even heard of this phenomenon.

Overcoming the legacy systems and regulations and creating interoperable global standards and governance are also important issues. While a secondary issue, identity data fragility, which refers to duplication, confusion, and inaccuracy in identity management, remains.

What is self-sovereign identity?

Self-sovereign identity is a concept that refers to the use of distributed databases to manage PII.

The notion of self-sovereign identity (SSI) is core to the idea of decentralized identity. Instead of having a set of identities across multiple platforms or a single identity managed by a third party, SII users have digital wallets in which various credentials are stored and accessible through reliable applications.

Experts distinguish three main components known as the three pillars of SSI: blockchain, verifiable credentials (VCs) and decentralized identifiers (DIDs).

Three pillars of self-sovereign identity (SSI)

Blockchain is a decentralized digital database, a ledger of transactions duplicated and distributed among network computers that record information in a way that makes it difficult or impossible to change, hack or cheat.

Second, there are VCs referred to as tamper-proof cryptographically-secured and verified credentials that implement SSI and protect users' data. They can represent information found in paper credentials, such as a passport or license and digital credentials with no physical equivalent, such as, for instance, ownership of a bank account.

And last but not least, SSI includes DIDs, a new type of identifier that enables users to have a cryptographically verifiable, decentralized digital identity. A DID refers to any subject like a person, organization, data model, abstract entity, et cetera, as determined by the controller of the DID. They are created by the user, owned by the user and independent of any organization. Designed to be decoupled from centralized registries, identity providers and certificate authorities, DIDs enable users to prove control over their digital identity without requiring permission from any third party.

Alongside SII, which is rooted in blockchain, DIDs and VCs, decentralized identity architecture also embraces four more elements. They are a holder who creates a DID and receives the verifiable credential, an issuer that signs a verifiable credential with their private key and issues it to the holder, and a verifier that checks the credentials and can read the issuer’s public DID on the blockchain. Moreover, a decentralized identity architecture encompasses special decentralized identity wallets that fuel the whole system.

How decentralized identity works

The basis for decentralized identity management is the use of decentralized encrypted blockchain-based wallets.

In a decentralized identity framework, users utilize decentralized identity wallets — special apps that allow them to create their decentralized identifiers, store their PII and manage their VCs —instead of keeping identity information on numerous websites controlled by intermediaries.

Besides distributed architecture, these decentralized identity wallets are encrypted. Passwords to access them are replaced by non-phishable cryptographic keys that do not represent a single weakness in the case of a breach. A decentralized wallet generates a pair of cryptographic keys: public and private. The public key distinguishes a concrete wallet, while the private one, which is stored in the wallet, is needed during the authentication process.

While decentralized identity wallets transparently authenticate users, they also protect users' communications and data. Decentralized apps (DApps) store PII, verified identity details and the information needed to establish trust, prove eligibility or just complete a transaction. These wallets help users give and revoke access to identity information from a single source, making it faster and easier.

On top of that, this information in the wallet is signed by multiple trusted parties to prove its accuracy. For example, digital identities can get approval from issuers such as universities, employers, or government structures. Using a decentralized identity wallet, users can present proof of their identity to any third party.

Why does decentralized identity matter?

A decentralized identity aims to give people official proof of identity and complete ownership and control over their identities in a secure and user-friendly way.

A verifiable proof of existence is often needed for citizens to access essential services like healthcare, banking and education. Unfortunately, according to Worldbank data, 1 billion people on our planet still do not have an official proof of identity. A considerable part of the population is in a precarious position, unable to vote, open a bank account, own property or find a job. The inability to obtain identification documents limits people's freedom.

What’s more, traditional centralized identification systems are insecure, fragmented and exclusionary. Centralized identity databases are at risk as they often become prime targets for hackers. From time to time, we hear about hacks and attacks on centralized identity solutions in which thousands and millions of customer records are being stolen from major retailers.

The ownership issues remain as well. Users who have traditional forms of digital identity still don't have complete ownership and control over them and are usually unaware of the value their data generates. In a centralized scenario, PII is stored and managed by others. Thus, it becomes more challenging, if not impossible, for users to claim ownership of their identities.

Decentralized digital identity addresses these issues by providing a way for digital identity to be used across multiple participating platforms without sacrificing security and the user’s experience. In a decentralized identity framework, users need only an internet connection and a device to access it.

Furthermore, in decentralized identity systems, distributed ledger technologies and blockchain, in particular, validate the existence of a legitimate identity. By providing a consistent, interoperable and tamper-proof architecture, blockchains enable the secure management and storage of PII, with significaant benefits for organizations, users, developers and Internet of Things (IoT) management systems.

Centralized identity vs. Decentralized identity

What is a decentralized identity?

A decentralized identity is a self-owned, independent identity that enables trusted data exchange.

Decentralized identity is an emerging Web3 concept based on a trust framework for identity management. Such decentralized identity management includes an approach to identity and access administration that allows people to generate, manage and control their personally identifiable information (PII) without a centralized third party like a registry, identity provider or certification authority.

Considered to be private and sensitive data, PII refers to the body of information about specific individuals that directly or indirectly identifies them. Usually, it combines name, age, address, biometrics, citizenship, employment, credit card accounts, credit history, et cetera. In addition to PII, information that forms a decentralized digital identity includes data from online electronic devices, such as usernames and passwords, search history, buying history and others.

With a decentralized identity, users can control their own PII and provide only the information that is required to be verified. Decentralized identity management supports an identity trust framework where users, organizations and things interact with each other transparently and securely.

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Are Bitcoin transactions anonymous and traceable?

Bitcoin transactions are easily traceable through blockchain explorers but do not directly reveal the identities behind Bitcoin wallet addresses.

Should I share my Bitcoin address publicly?

It is not a problem to share public keys, but make sure the private key cannot be found by third parties. Transactions can be sent to the public key, which is completely secure.

It is safe to share your Bitcoin address publicly. This way, it is possible to safely complete donations or payments. No cryptocurrencies can be stolen through a public address. The only way by which stealing crypto is possible is if someone has managed to get hold of the private keys.

Bitcoin wallets always make a difference between public keys and private keys. A public key can be compared to your email address. Anyone can send emails to it, but only the owner of the email address can read them. With a cryptocurrency address, this is no different since others can use this address to send crypto, and the owner of the address is the only one who can use the digital asset.

The private key is the password to enter the wallet. It is important that this unique code is kept in an offline place where no one can access it. Sharing personal data, such as the private keys and the wallet password, with others can cause the wallet in question to be emptied. Therefore, only share the public key if necessary and keep the other codes in a safe place.

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Can you have an anonymous Bitcoin wallet?

Anonymous Bitcoin wallets exist, but be careful while handling them. You can reveal your identity, which defeats the purpose of the wallet.

It is certainly possible to have an anonymous Bitcoin wallet. However, a wallet alone is not enough to ensure this anonymity. When someone makes several transactions, an identity can be linked to a wallet where this information is known. Due to the tightened KYC rules for exchanges, it seems to be increasingly challenging to conduct transactions in a completely anonymous way.

Nevertheless, there are Bitcoin wallets that allow you to operate completely anonymously. The Electrum wallet is an example of this, which can also be integrated with a hardware wallet. Before making the choice to use an anonymous wallet, it is useful to first consider how Bitcoin will get on this wallet. When BTC is sent from an exchange with KYC, the anonymity is already gone.

What are the challenges in tracking a Bitcoin address?

It can be difficult to track Bitcoin transactions when people use various wallets and Bitcoin mixers. These factors disrupt the search process and take up a lot of time.

Despite the fact that it is challenging for users of a Bitcoin wallet to conduct transactions completely anonymously, there are several ways to get close to anonymity. For example, it is possible to use a cryptocurrency mixer.

In this case, it is a Bitcoin mixer, which ensures that it is more difficult to make Bitcoin traceable. This is done by mixing BTC transactions from different people together in a pool, then sending the transactions to the intended addresses.

In addition, wallets can also be very difficult to monitor. If someone does not want their activities on the Bitcoin network to be traceable, it is possible to create a sort of smoke screen. By creating many crypto wallets and carrying out various transactions between these wallets, it can be more difficult for anyone to trace transactions and wallets.

Both challenges are difficult on their own, but combining them can make tracking Bitcoin addresses a lot more difficult. Tracking transactions and wallets will take an enormous amount of time and energy.

Can you search for a Bitcoin wallet address?

It is possible to search for a Bitcoin wallet address through a Bitcoin explorer. However, finding a crypto address does not mean that you also know the identity behind it.

When you don’t have any identifying information that goes with the Bitcoin wallet, it’s hard to search. Through a blockchain explorer, it is easy to find transactions and addresses, but it can take a lot of time to find out the identity behind a wallet address.

Because someone’s wallet address does not have to be anonymous but can be hard to find, a Bitcoin wallet address is called a pseudonym, an alias, which is different from someone’s actual name. The data is not linked to an identity, but it is still possible to trace someone’s identity or a pseudonym.

How are Bitcoin transactions traced?

With increasing legislation and surveillance, governments can trace fraudulent BTC transactions more easily by finding the identity behind a Bitcoin wallet address.

In recent years, millions in cryptocurrencies have been seized by various governments worldwide. Criminals saw the opportunities that blockchain technology has to offer and tried to buy cryptocurrencies such as Bitcoin as anonymously as possible.

Ultimately, this did not work out well for many fraudsters and it can be stated that Bitcoin transactions are not fully anonymous. These events have helped to tighten legislation in this area and intensify the search for fraudulent transactions.

When trading from Bitcoin wallets whose identity is not known, transactions can be traced quickly, but it can take time to find out the identity. When someone wants to exchange their cryptocurrencies for United States dollars, it already becomes a lot easier to trace the identity of the wallet owner and trace back the transactions.

What makes Bitcoin traceable?

Bitcoin transactions are traceable because Bitcoin’s blockchain is completely transparent and every transaction is publicly stored on a distributed ledger.

Since 2013, various studies have been looking into tracking Bitcoin transactions and their associated identities. Although it is possible to create a certain form of anonymity with cryptocurrencies, it is difficult to send transactions completely anonymously via the Bitcoin blockchain. Blockchains remain fully open and accessible to everyone.

Thanks to the transparency of the blockchain, it is possible to easily track money flows. If the identity behind a wallet address is known, then the transactions made can be traced back and traced in the future. All these transactions can be viewed in detail. In this way, it is possible to see which amount was sent, but also on which date and to which wallet.

Can you trace a Bitcoin transaction?

Through blockchain explorers, one can easily track Bitcoin transactions, but it is becoming increasingly difficult to conduct Bitcoin transactions anonymously.

It is certainly possible to trace a Bitcoin (BTC) transaction. Bitcoin explorers allow you to map activity on the Bitcoin blockchain. Thanks to this transparency, transactions are traceable and you can think of the blockchain as a kind of open database full of Bitcoin transactions.

Other cryptocurrencies like Ether (ETH) and Solana (SOL) also have their own blockchain explorers called Etherscan and SolScan. In all these explorers, you can find information about the transactions on the blockchain, such as how much crypto was sent and which addresses were involved in the transaction. Despite the transparency of the blockchain, many people think that you can still make Bitcoin transactions anonymously.

However, more and more countries are implementing Know Your Customer (KYC) rules, which require you to reveal your identity on centralized trading platforms. By disclosing your identity, it becomes a lot easier for the government to discover what transactions you have carried out and to see what is in your Bitcoin wallet.

To be able to trade on a central exchange, personal data will have to be supplied to the exchange. Bitcoin addresses can therefore be linked to personal data. Since the data of previous Bitcoin transactions is not deleted, it is always possible to view past transactions.

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Web3 games incorporate features to drive female participation

Web3 games are focusing on community building, aesthetics, customization and representation to attract female users — but is this enough?

Although there is still an apparent lack of women in the Web3 sector, blockchain-based games geared toward women may help drive inclusivity. A recent report from the Entertainment Software Association found that 48% of gamers in the United States identify as female. It has also been noted that nearly half of all gamers in the world are women. The interest that women have taken in the billion-dollar gaming sector is notable. This, combined with the massive growth being projected by the GameFi industry, is a key reason why a number of Web3 games are being built specifically for female users. 

Beryl Chavez Li, co-founder of Yield Guild Games — a global play-to-earn gaming community — told Cointelegraph that she believes blockchain-based games like Axie Infinity have started to see an uptick in women players. “Although statistics show that play-to-earn games appeal more to male users, we believe that more women will start to take an interest,” she said.

Yat Siu, co-founder and executive chairman of Animoca Brands, further told Cointelegraph that finance and Web3 games are closely related, noting that over time, this will naturally attract all types of people to the space. Yet he believes that women, in particular, will be drawn in given their tendency for greater financial responsibility. “This is particularly evident in developing countries where microfinance and specifically microlending is led predominantly by women,” he remarked.

Web3 games incorporate features to attract women

A number of Web3 games are coming to fruition with the goal of appealing to a predominantly female audience. For example, Fashion League is a free, play-to-earn mobile game that allows users to develop their own fashion empire. Theresia Le Battistini, CEO and founder of Fashion League, told Cointelegraph that the game allows users to create virtual clothing lines that could eventually be sold as nonfungible tokens, or NFTs, while brands can leverage the game to display digital products: “We believe that everything will be gamified in the future, as our statistics have found that the gaming market will exceed $300 billion by 2027. Web3 games need to be inclusive.”

To drive female participation, Le Battistini explained that Fashion League contains certain features that are naturally appealing to women. “The aesthetics of the game are important, along with the fact that it will first be accessible on mobile devices. Women like to play games on mobile, as there is a low barrier to entry,” she explained. Recent statistics show that 62% of people install a game on their phone within a week of owning it. Moreover, these findings note that the current mobile gaming gender split is 51% for women and 49% for men. Regarding aesthetics, a report from The Female Quotient found this to be the most important factor i attracting women to the Web3 space.

Fashion League avatars. Source: Fashion League

Chavez Li, who serves on Fashion League’s advisory board, further pointed out that many Web3 games focus on first- and third-person shooter games, yet lack creativity. She noted that Fashion League encourages individuals to create digital items, which can eventually evolve into sellable NFTs. “We are enabling the creator economy through a fun game. The more users play, the more points they can earn. In-game cash can then be exchanged for tokens that can be converted to fiat,” she said. Chavez Li also mentioned that players can compete and interact with each other during events like fashion shows, adding a layer of socialization to the game.

In addition to Fashion League, Mishi McDuff, founder of digital fashion brand Blueberry, told Cointelegraph that the company launched a 3D boutique shopping experience on the gaming platform Roblox. Known as “BlueberryXWorld,” McDuff explained that the Web3 game was designed to create a fun and safe environment for gamers to explore their digital identity:

“Avatars can browse Blueberry’s two-story boutique and try on clothing and accessories. The clean lines and silhouettes of the collections are juxtaposed with flints of attitude such as miniskirts, crop tops and party girl metallics, along with fun accessories such as cat backpacks. In addition, a variety of hairstyles are available for further customization.”

Like Fashion League, BlueberryXWorld was created entirely by female designers and developers. While McDuff noted that the game can be enjoyed by everyone, she believes that this element ensures female creators are able to have their perspectives heard. She elaborated: “In most traditional games, you see women represented in such an unrealistic way: no cellulite, no stretch marks, no body fat. Our avatars have love handles, stretch marks, and all the other things that make us human.”

McDuff also pointed out that community is an underlying principle of the game, which she believes will greatly appeal to women: “Players can stop by the cafe to grab a drink and chat with one another. Women have always had a knack for building strong, close-knit communities, so it will be no surprise to see this in Web3.”

BlueberryXWorld avatars. Source: Blueberry

Lenny Pettersson, chief operating officer of Antler Interactive — a Sweden-based mobile game studio — and acting CEO of "My Neighbor Alice," told Cointelegraph that some of the most important features behind the Web3 game focus on player collaboration and in-game connections. Pettersson explained that the game allows users to gather resources to shape an archipelago together. Pettersson shared that player collaboration has already become apparent in the game's Discord channel, noting that players write messages and post screenshots to the channel indicating where to find the best places to fish, for example.

Given this type of community involvement, Pettersson explained that much of the inspiration behind My Neighbor Alice has been drawn from traditional games that have been popular among a female target audience. For example, he noted that the art style plays a big part here. “A colorful and playful art style resembling a fairytale is intentional.”

Imagery from My Neighbor Alice. Source: My Neighbor Alice

While aesthetics, customization and community building are all important features for attracting women to Web3, better representation is also critical. Marcus Bläsche, CEO and co-founder of Rumble Kong League (RKL) — a game that combines basketball, play-to-earn and NFTs — told Cointelegraph that basketball and Web3, unfortunately, both share the challenge of thunderrepresentation of female users. To combat this, Bläsche explained that RKL recently partnered with Round 21, a woman-led Web3 native sports lifestyle brand with an emphasis on collaboration and community.

Related: Organizations look toward multiparty computation to advance Web3

According to Bläsche, this partnership has helped to launch a new NFT game collection called “The Rookies,” which creates an even split of male and female “rookies” to ensure female athletes are represented in Web3. Jasmine Maietta, founder of Round21, told Cointelegraph that the organization is specifically helping RKL create equal opportunities for anyone — no matter their gender, ethnicity or social background, adding:

“We believe that the Web3 world provides a unique opportunity to create a fair and equal ecosystem from scratch. Our Rookie collection is the first step in this direction, putting male and female athletes on the same page, and we plan to continue this narrative with anything we do in the future.”
Rookie Avatar. Source: Rumble Kong League

Will games increase women’s participation in Web3?

All things considered, it’s still difficult to determine if Web3 games geared toward women will actually result in increased participation. For instance, Pettersson believes this is a tough question to answer as of now. Yet, he noted that it would be sufficient to say that high-quality Web3 games geared toward women will have an impact on bringing more women into the sector: “The first "Web2" games were specifically designed and oriented toward boys and men. Over the decades more and more games were designed for girls and women.”

Related: Reinventing yourself in the Metaverse through digital identity

With this in mind, he believes that the Web3 sector is already aware that women like games and want to be involved, thus taking a heightened focus on this gender class. However, Pettersson added that it will be difficult to determine the real impact these games will have, noting:

“The challenge for Web3 games is also tied to the mass adoption of crypto, which is not specifically related to a gender question, but rather to a worldwide mass adoption of crypto. And there's still a way to go when it comes to accessibility and user-friendliness for that to happen.”

Siu also commented that games are becoming less gender-dependent, while Maietta remarked that Web3 has the opportunity to base its culture on intentional inclusiveness. While notable, it’s important to recognize that the Web3 gaming space is still underway. As such, some in the industry believe that developers are currently more focused on building out the ecosystem rather than inclusivity. For example, Olga Ivanova, content and community manager at Spielworks — a blockchain gaming platform — told Cointelegraph that she believes Web3 game devs are more concerned with “creating robust in-game economies and elevating the game design to at least the AAA standard.”

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Reinventing yourself in the Metaverse through digital identity

Metaverse users can reinvent themselves with a digital identity built upon avatars and digital assets, but there are challenges to consider.

The Metaverse has become one of the biggest buzzwords of the year as a number of brands, companies and even countries begin to explore virtual worlds to conduct business. Even though Metaverse development is still underway, a recent report from the technology research and advisory firm Technavio found that the Metaverse will hit a market share value of $50.37 billion by the year 2026. 

Another report predicts that the growth of the Metaverse will be driven by e-commerce, which is expected to reach a market share of $60.47 billion by the year 2026. E-commerce across social media platforms is also expected to increase over the coming years, which may suggest that the Metaverse will advance as the next generation of social networking. Therefore, it shouldn’t come as a surprise that a number of Millennials and Gen Zs are currently showing interest in the Metaverse.

Digital identity is key to the Metaverse

Findings from the “Digital Ownership Report 2022” from the Metaverse platform Virtua report show that younger generations are particularly excited by the potential for reinventing themselves in virtual worlds that allow for the creation of digital identities and ownership. For instance, the report found that 63% of American millennials expect the Metaverse to help them reinvent themselves, while 70% of Americans surveyed agreed that digital items like clothing and artwork are already an essential part of their identity.

Jawad Ashraf, CEO and co-founder of Virtua, told Cointelegraph that the ability for individuals to reinvent themselves is a key feature of the Metaverse:

“Many people today have reinvented themselves on social media, as they are projecting an image that is still personable and interactive. The Metaverse allows users to express themselves through an avatar, allowing each person to be themselves without the fear of face-to-face interaction.”

According to Ashraf, people will be able to express themselves much more freely in the Metaverse in comparison with Web2 social media platforms like TikTok and Instagram. He believes this is the case due to the fact that users will be able to customize avatars to portray themselves while leveraging digital assets that they own. He added that every aspect of Virtua’s metaverse is customizable, allowing users to create their own avatars to reflect their “digital identities.”

Example of a customizable avatar in Virtua’s Metaverse. Source: Virtua

Janice Denegri-Knott, professor of consumer culture and behavior at Bournemouth University and a researcher behind Virtua’s digital ownership report, told Cointelegraph that there is not yet an official definition for digital identity within the context of the Metaverse. However, she believes that if digital identity is thought about pragmatically, it can be defined as “the unique, identifiable information that is connected to a person when online.” As such, the concept of digital identity, in this case, extends much deeper than customizing an avatar to resemble oneself. Denegri-Knott elaborated:

“The Metaverse with its blockchain infrastructure affords users the potential to assume greater ownership rights over their own data, giving them more control over the information they share with others. The beauty of the Metaverse is that a user can have different digital identities, such as a workplace identity, sporting identity and personal identity, while all still being based on the user’s real-world identity.”

Denegri-Knott added that she believes the idea of individuals extending themselves digitally is an instructive one. “Rather than thinking of digital identity as being separate from, but rather connected to an ‘offline/real’ identity is helpful. This will allow us to see how our sense of self may be ‘digitally’ extended in our ability ‘to do’ and to ‘express ourselves,’” she explained.

With this in mind, Denegri-Knott pointed out that the digital items that users own in the Metaverse will play a fundamental role in the development and expression of self, just as material items help people achieve intentions and goals in the physical world. This was highlighted in Virtua’s report, which found that 70% of consumers feel their digital items help create the perception of who they want to be. Moreover, 75% of surveyors expressed that they were emotionally attached to the digital items they own in the Metaverse.

Related: NFTs and intellectual property, explained

Echoing this, Chris Chang, co-CEO of ZepetoX — an Asia-based metaverse initiative – told Cointelegraph that similar to how real-world objects encapsulate a person’s physical space, digital assets in the Metaverse provide clues about a person’s tendencies. “The Metaverse is a setting wherein one can explore relationships and identities different to the physical realities that one is born with,” he said.

This aspect is particularly important, as Denegri-Knott further explained that avatars within the Metaverse can help individuals achieve goals that are perhaps inconceivable in the real world:

“One of the first cases I reported for Virtua was that of an avid Second Life member who lived in squalor, but who in Second Life led a successful life and lived in a palatial home. In our digital avatars we can realize the blocked goals in our physical lives and achieve the status that is denied to us.”

Trust and privacy challenges of digital identity

Although digital identity is a key feature behind the appeal of the Metaverse, a number of security issues are still associated with this concept. Andreas Abraham, project manager of Validated ID — a project collaborating with the European Commission on their blockchain identity initiative — told Cointelegraph that reinventing who you are means reconsidering values, activities and possibly changing behavior. Given this, he believes that the Metaverse will allow every person to define from scratch who they are and who they wish to be.

Yet, this could lead to multiple issues including trusting if an avatar is who they claim to be. Fortunately, there are solutions to combat these challenges. Fraser Edwards, CEO of cheqd.io, told Cointelegraph that self-sovereign identity, or SSI, may come to the rescue. According to Edwards, SSI is often known interchangeably as “decentralized identity,” which allows individuals to have ownership and control over their data.

In the case of avatars within the Metaverse, Edwards noted that these are moving data points capable of forming decentralized reputations. “Avatars in the Metaverse will collect online social proofs, meaning the interactions between them can act as proof for determining which ones represent good individuals (or not) while staying anonymous,” he said. In other words, this allows for anonymity while creating an element of trust: “Even if an anonymous developer exists solely in a Metaverse they could build social proofs through interactions and hence reputation with SSI.”

Related: Blockchain and NFTs are changing the publishing industry

Moreover, Edwards pointed out that while some Metaverses allow users to customize their avatars based on fictional 3D characters, some are leveraging “photo realistic” avatars. For example, Union Avatars, a Barcelona-based virtual identity Metaverse platform, is applying real-life images to represent a user’s avatar in the Metaverse.

Cai Felip, CEO of Union Avatars, told Cointelegraph that a photo-realistic avatar is a 3D virtual representation of a user’s real-world self-based on their actual image: “By leveraging computer vision technology, we have created a solution that can generate a full-body avatar from a single selfie taken with your webcam or uploaded to our webapp.” Tina Davis, chief creative officer of Union Avatars, added that photo-realistic representational avatars are used in industries where it is crucial to present oneself as they are in real life. “These fields are typically those of medicine, business, education and travel,” she remarked. However, Davis noted that the gaming industry is starting to witness broader use cases as more people adopt their virtual identities.

Photo realistic avatar of Cai Felip. Source: Linking Realities 

While innovative, protecting user data also becomes an issue in the Metaverse. Dawn Song, founder of Oasis Labs and a professor at the University of California at Berkeley, told Cointelegraph that seemingly anonymous metaverse platforms may still be able to collect user data. “As an example, in our research, we have shown the new privacy risks of the Metaverse. We need new technical solutions to better protect users' privacy,” she said. In order to combat this, Song explained that Oasis Labs recently developed a decentralized anonymous credential system with an on-chain verification to enable users to prove the properties of their identity while maintaining privacy.

“In our system, we can provide practical on-chain verification for the first time, achieving both privacy and accountability. The system, known as SNAC, has the ability to allow users to show know your customer certificates while remaining private.” SNAC uses zk-SNARKs and smart contract capabilities to verify anonymous credentials, she explained. Song added that Oasis Labs created a new solution called “metaguard” to provide an incognito mode for users in the Metaverse.

How digital identity will advance

Despite challenges, digital identity in the Metaverse will continue to progress in meaningful ways. For example, Sebastien Borget, co-founder and chief operating officer of The Sandbox, told Cointelegraph that digital identity in the Metaverse will expand to allow for interoperability within other virtual ecosystems: “Users will want to bring more than just the visual appearance of their avatar from one virtual world to another. They will also want to carry their online reputation, progression and achievements with them.”

According to Borget, digital identity will continue to build as users spend more time within the Metaverse, whether that be within gaming environments, through virtual events or in online workplaces. “Users should be able to use all their data as proof of who they are online. This will contribute to defining an individual's true digital identity (or multiple ones since there can be many),” he remarked. Borget added that a user’s digital footprint will soon become important within other sectors, like decentralized finance (DeFi):

“Even in DeFi, a crypto exchange can loan you more to buy a land if you prove you actually spend time building and playing in the metaverse. And you don’t want that data to be held in just one virtual world — in the true spirit of Web3, users shouldn’t have to be locked in one walled garden platform to carry out their history and reputation.”

Moreover, while it’s too early to tell, the importance placed on a user’s digital identity may help decrease the amount of illicit activities expected to take place in the Metaverse. For instance, Song noted that having a decentralized identity attached to other aspects of life like bank accounts could add far more functionality to the Metaverse: “Still, we need to ensure better privacy and data sovereignty for individuals if they are to use the Metaverse truly.”

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First Binance soulbound token BAB targets KYC user credentials

Binance's new Binance Account Bound token is aimed at many use cases in the decentralized society but will initially only serve as Binance KYC user credentials.

Binance cryptocurrency exchange is moving towards decentralized identity tools by launching its first-ever token designed to certify verified user status on the platform.

Binance on Monday announced the launch of the Binance Account Bound (BAB) token, aiming to address identity issues in the decentralized society (DeSoc).

In contrast to traditional crypto assets like Bitcoin (BTC), the BAB token is introduced exclusively for online identification purposes and belongs to a type of Soulbound Tokens (SBT). Proposed by Ethereum creator Vitalik Buterin, SBTs are non-transferable, non-financialized tokens designed for DeSoc.

According to the announcement by Binance, the ​​BAB token is the first-ever SBT issued on the BNB Smart Chain. The token is aimed at many different use cases in the DeSoc but will initially only serve as Binance Know Your Customer (KYC) user credentials.

The BAB token will specifically be displayed on wallets to indicate the wallet’s owner has passed KYC verification on Binance. The token will function as a Binance identity and can be used by third-party protocols to verify BAB tokens for a variety of purposes, including avoiding bots, airdropping nonfungible tokens, voting and others, Binance said.

“As DeSoc use cases evolve, Binance may issue other types of BAB tokens in the future,” the announcement notes.

The BAB token is introduced as a pilot project and will only be accessible via the Binance mobile app, allowing KYCed Binance users to mint their BAB directly on their Binance wallets.

Binance CEO Changpeng Zhao pointed out that SBTs will play an important role in the way Web3 credentials will work in a DeSoc, stating:

“This will transform how we connect, as blockchain technology will give society greater authority to determine how communities interact based on their credentials or affiliations.”

Related: Major South Korean telecom company plans launch of blockchain wallet for crypto and NFTs

The CEO added that Binance will be collaborating with the community to work on new use cases for the BAB token in order to “develop this revolutionary vision of decentralized society.”

The new token is launched amid online reports claiming that the Binance crypto exchange has lost up to 90% of its customers and billions of dollars after adopting obligatory KYC verification in August 2021. Binance did not immediately respond to Cointelegraph’s request for comment.

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Know thy customer: The future of KYC in crypto

With the regulatory push for a tighter identification standards rises, the crypto industry definitely has some innovations to offer.

Crypto and Know Your Customer (KYC) guidelines seem to be an unhappy marriage — pseudonymity in the digital currencies’ DNA doesn’t match the old-school centralized protocols of traditional finance, but cohabitation is inevitable for the maturing industry. 

The tension never really goes away, but even before recent months’ market failures for crypto, the regulators have been clearly hogging the blanket, nudging the established platforms toward more strict authentication procedures and cutting the privacy-hardline players off the market.

Cardano co-founder Charles Hoskinson expressed a popular opinion from the industry side in the United States Congress when he told legislators that no regulators are doing a good job with KYC and Anti-Money Laundering (AML) safeguards at the moment. But, will the crypto community reach the point both technically and reputationally when it would get an opportunity for a more decentralized and more private KYC system?

From passport snaps to third-party databases

It is hard to imagine today, but KYC — while a standard for the traditional financial system for a few decades — has only recently become a default feature for the largest players in crypto. 

For example, Binance announced a more strict identification procedure for users only in 2021 after a series of legal controversies across the globe. Needless to say, there is still a myriad of smaller exchanges that are managing to evade the regulators’ attention and disregard the global call for tighter KYC.

But, things will hardly go as smoothly for those who prefer to exploit the grey zone, and it is not the overreaching officials and enforcers alone who threaten the existence of this segment.

The pressure is rising from individual and institutional newcomers alike. The former, while not necessarily being familiar with the ideological heritage of crypto, is ready to trade sovereignty for convenience on an established platform. The latter are hesitant to risk their funds by putting them in an underregulated market. Justin Newton, founder and CEO of Netki — a crypto-focused KYC company — explained to Cointelegraph:

“As crypto becomes mass market, it is likely that the vast majority of users will choose to use services that have at least some points of centralization. In the real world, most people value privacy and civil liberties, without being ultra libertarians. When given the choice between a reasonably regulated platform and potentially shady and opaque alternatives, most people will opt for the former.”

Speaking to Cointelegraph, Lisa Fridman, co-founder and president of Quadrata — a spin-off of Spring Labs focused on developing Web3 passports — characterized KYC’s underdevelopment in crypto as a growth problem: 

“There are a number of financial institutions with trillions of assets in aggregate which cannot engage in decentralized finance today because it lacks compliance-aware frameworks or ways to mitigate the possibility of commingling with ‘bad actors.’”

With all its acronymic mysteriousness, KYC in crypto works pretty simply. Generally, it includes an ID confirmation with the snap of a passport and basic data being compared against public and private records, as well as cross-checked with other data provided such as phone number or email address. A selfie with a handwritten note is also a common demand.

A more advanced approach includes, peculiar to lending or loan platforms, includes tracking a customer’s decentralized assets or credit status. Financial institutions will also typically check the potential customer’s name against appropriate sanctions and politically exposed persons (PEP) lists. Certain types of financial transactions could also require further steps, such as verification of accredited investor status.

As little KYC as possible is not a solution

The combination of high pressure from regulators and enforcers and the absence of uniform international standards contribute to the general stress around KYC in a swiftly maturing industry. 

Recent: Hardware crypto wallet sales increase as centralized exchanges scramble

Metal Pay CEO Marshall Hayner told Cointelegraph that the crypto industry globally doesn’t come near the comprehensible standard for electronic data interchange between traditional financial institutions, such as ISO20022. Newton agrees with that, adding that the lack of clear standards and the freedom of interpretation often leads to malign cost-cutting by market players:

“Regulators provide guidance and guidelines, and companies interpret those guidelines for their own businesses. This leads to inconsistency across the industry and a somewhat natural effect of companies wanting to do as little KYC as possible to reduce costs as well as onboarding friction.”

This state of affairs couldn’t last long, given the industry’s ambition to merge with or even disrupt the traditional financial system and rise to scale by attracting institutional investors.

At first glance, the ball is on the side of the regulators, who are gradually moving to some kind of a holistic framework or at least several large ones — like the Markets in Crypto-Assets regulation in the European Union or a Lummis-Gillibrand “crypto bill” in the United States.

Though the move from the permissionless era of early crypto surely causes major anxiety among crypto evangelists, there is clear win-win potential. The irony of the situation, Fridman explained, is that not disclosing any data actually limits the range of potential use cases and the opportunity to be rewarded for establishing a strong reputation. Apart from an essential connection between a good and transparent credit story and the ability to use more capital-efficient solutions, some underestimate the all too real risks, she believes: 

“As the recent developments in the crypto markets indicated, a number of participants may be underestimating the risks involved. A constructive regulatory framework could help manage such risks.”

Verifiable credentials, ZKP and on-chain KYC 

The good news is that there’s no lack of innovative solutions the industry could offer to bridge the gap between regulatory demands and users’ desire for privacy. One of them is verifiable credentials — an open standard for digital credentials that use an easily verifiable digital signature. That signature matches the individual (holder), issuer and verifier in a kind of triangle, where the former doesn’t have to directly provide the sensitive data to each entity they interact with. This technology has already captured the attention of the medical sector that faced new challenges during the COVID-19 pandemic. 

Another promising concept is zero-knowledge proofs, a protocol through which a digital authentication processes can be facilitated without the use of any passwords or other sensitive data. There are examples of self-sovereign identity platforms that allow third-party personnel (for instance, law enforcement agencies) to determine whether an individual has a valid driver’s license without the person having to hand over anything other than their ID number. A use case more familiar to the crypto community is ZCash (ZEC), which employs a special iteration of zero-knowledge proofs that allow native transactions to remain fully encrypted while still being verified under the network’s consensus rules.

And, of course, there are a number of on-chain solutions for KYC. Quadrata aims to protect sensitive customer data and preserve the pseudonymity on-chain while also allowing a more compliance-aware crypto ecosystem to evolve. One can still have a pseudonymous identity that won’t be exposed to anyone without the proper credentials while tying the underlying real identity to the places that matter, believes Hayner, who’s working on decentralized identity (DeID) with Proton blockchain:

Recent: How the Metaverse can revolutionize the fashion industry

“If I can’t see into your bank account why should I be able to see into your crypto account? We are working on compliant privacy this is coming to Proton blockchain, we see this as the future for crypto. Secure, private, compliant.”

At the end of the day, it is not only the KYC that should change the crypto industry but vice versa as well. Becoming more privacy and data ownership oriented, consumers drive the demand for options that allow end-users to be able to transact confidently, knowing their identifying data is not at risk. As Newton noted with a hint of optimism: 

“The limitation here is not going to be the technology, but instead the willingness of regulators to study and accept these new technologies.”

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Struggle for Web3’s soul: The future of blockchain-based identity

What’s behind Buterin’s embrace of “soulbound tokens”? Ensuring Ethereum’s dominance? A backlash against NFTs? Creating a better world?

The attention, one might suspect, has much to do with the participation of Buterin, blockchain’s wunderkind and the legendary co-founder of the Ethereum network. But it could also be a function of the paper’s ambition and scope, which includes asking questions like: What sort of society do we really want to live in? One that is finance-based or trust-based?

The authors illustrate how “non-transferable ‘soulbound’ tokens (SBTs) representing the commitments, credentials and affiliations of ‘Souls’ can encode the trust networks of the real economy to establish provenance and reputation.” These SBTs appear to be something like blockchain-based curricula vitae, or CVs, while “Souls” are basically people — or strictly speaking, individuals’ crypto wallets. However, Souls can also be institutions, like Columbia University or the Ethereum Foundation. The authors wrote:

There is no shortage of visionary scenarios about how Web3 might unfold, but one of the latest, “Decentralized Society: Finding Web3’s Soul” — a paper published in mid-May by E. Glen Weyl, Puja Ohlhaver and Vitalik Buterin — is close to becoming one of the top 50 most downloaded papers on the SSRN scholarly research platform.

“Imagine a world where most participants have Souls that store SBTs corresponding to a series of affiliations, memberships, and credentials. For example, a person might have a Soul that stores SBTs representing educational credentials, employment history, or hashes of their writings or works of art.”

“In their simplest form, these SBTs can be ‘self-certified,’” continue the authors, “similar to how we share information about ourselves in our CVs.” But this is just scratching the surface of possibilities:

“The true power of this mechanism emerges when SBTs held by one Soul can be issued — or attested — by other Souls, who are counterparties to these relationships. These counterparty Souls could be individuals, companies, or institutions. For example, the Ethereum Foundation could be a Soul that issues SBTs to Souls who attended a developer conference. A university could be a Soul that issues SBTs to graduates. A stadium could be a Soul that issues SBTs to longtime Dodgers fans.”

There’s a lot to digest in the 36-page paper, which sometimes seems a hodgepodge of disparate ideas and solutions ranging from recovering private keys to anarcho-capitalism. But it has received praise, even from critics, for describing a decentralized society that isn’t mainly focused on hyperfinancializaton but rather “encoding social relationships of trust.”

Fraser Edwards, co-founder and CEO of Cheqd — a network that supports self-sovereign identity (SSI) projects — criticized the paper on Twitter. Nonetheless, he told Cointelegraph:

“Vitalik standing up and saying NFTs [nonfungible tokens] are a bad idea for identity is a great thing. Also, the publicity for use cases like university degrees and certifications is fantastic, as SSI has been terrible at marketing itself.” 

Similarly, the paper’s attention to issues like loans being overcollateralized due to lack of usable credit ratings “is excellent,” he added.

Overall, the reaction from the crypto community, in particular, has been quite positive, co-author Weyl told Cointelegraph. Weyl, an economist with RadicalxChange, provided the core ideas for the paper, Ohlhaver did most of the writing, and Buterin edited the text and also wrote the cryptography section, he explained.

Recent: Crypto 401(k): Sound financial planning or gambling with the future?

According to Weyl, the only real sustained pushback against the paper came from the DID/VC (decentralized identifiers and verifiable credentials) community, a subset of the self-sovereign identity movement that has been working on blockchain-based, decentralized credentials for some years now, including ideas like peer-to-peer credentials.

A “lack of understanding”?

Still, the visionary work garnered some criticism from media outlets such as the Financial Times, which called it a “whimsical paper.” Some also worried that SBTs, given their potentially public, non-transferable qualities, could give rise to a Chinese-government-style “social credit system.” Others took shots at co-author Buterin personally, criticizing his “lack of understanding of the real world.”

Crypto skeptic and author David Gerard went even further, declaring, “Even if any of this could actually work, it’d be the worst idea ever. What Buterin wants to implement here is a binding permanent record on all people, on the blockchain.”

Others noted that many of the projected SBT use cases — such as establishing provenance, unlocking lending markets through reputation, measuring decentralization or enabling decentralized key management — are already being done in different areas today. SBTs are “potentially useful,” said Edwards, “but I have yet to see a use case where they beat existing technologies.”

Cointelegraph asked Kim Hamilton Duffy, who was interviewed two years ago for a story on decentralized digital credentials, about some of the use cases proposed in the “Soul” paper. How do they compare, if at all, with the work she has been doing around digital credentials?

“It is similar to my thinking and approach when I first started exploring blockchain-anchored identity claims with Blockcerts,” Duffy, now director of identity and standards at the Centre Consortium, told Cointelegraph. “The risks and, correspondingly, initial use cases I carved out — restricting to identity claims you’re comfortable being publicly available forever — were therefore similar.”

While the Soul paper touches on potential approaches to risks and challenges — such as how to handle sensitive data, how to address challenges with key and account recovery, etc. — “These solutions are harder than they may initially appear. What I found was that these problems required better primitives: VCs and DIDs.”

Weyl, for his part, said there was no intent to claim priority with regard to the proposed use cases; rather, it was merely to show the power of such technologies. That is, the paper is less a manifesto and more a research agenda. He and his colleagues are happy to pass credit around where credit is due. “The VC community has an important role to play,” as do other technologies, he told Cointelegraph.

A question of trustworthiness

But implementation may not be so simple. Asked to comment on the practicality of an enterprise like “soulbound tokens,” Joshua Ellul, associate professor and director of the Centre for Distributed Ledger Technologies at the University of Malta, told Cointelegraph: “The main issues are not technological but, like many aspects in this domain, issues of trust.” 

As soon as any input is required from the outside world — e.g., an academic degree, affiliation or attestation — a question arises as to the trustworthiness of that input. “We can raise the levels of trustworthiness of data through decentralized oracles, yet we should acknowledge that that data is still dependent on the collective trustworthiness of those oracles,” Ellul said.

Assume a university is a “Soul” that issues students blockchain-based certificates. “People may trust the attestation because they trust the centralized university that makes its public key public,” Ellul said. But then others might ask, “What is the point of storing SBTs on a DLT when the university keeps such control?”

Or looking at the idea of peer-to-peer work credentials, “In the real world, would a company honor a peer-to-peer credential issued by an individual or institution unknown to the company? Or would they rather just rely on traditional credentials?”

It’s a matter of “shifting the mentality of trust” from centralized institutional trust to trusting networks, Ellul told Cointelegraph — and that could take some time to achieve.

As soon as any input is required from the outside world — e.g., an academic degree, affiliation or attestation — a question arises as to the trustworthiness of that input. “We can raise the levels of trustworthiness of data through decentralized oracles, yet we should acknowledge that that data is still dependent on the collective trustworthiness of those oracles,” Ellul said.

Assume a university is a “Soul” that issues students blockchain-based certificates. “People may trust the attestation because they trust the centralized university that makes its public key public,” Ellul said. But then others might ask, “What is the point of storing SBTs on a DLT when the university keeps such control?”

Or looking at the idea of peer-to-peer work credentials, “In the real world, would a company honor a peer-to-peer credential issued by an individual or institution unknown to the company? Or would they rather just rely on traditional credentials?”

It’s a matter of “shifting the mentality of trust” from centralized institutional trust to trusting networks, Ellul told Cointelegraph — and that could take some time to achieve.

What if you lose your private key?

The paper presents several use cases in areas where very little work has been done until now, Weyl told Cointelegraph. One is community recovery of private keys. The paper asks the question of what happens if one loses their Soul — i.e., if they lose their private key. The authors present a recovery method that relies on a person’s trusted relationships — that is, a community recovery model.

With such a model, “recovering a Soul’s private keys would require a member from a qualified majority of a (random subset of) Soul’s communities to consent.” These consenting communities could be issuers of certificates (e.g., universities), recently attended offline events, the last 20 people you took a picture with, or DAOs you participate in, among others, according to the paper.

Community recovery model for Soul recovery. Source: “Decentralized Society: Finding Web3’s Soul”

The paper also discusses new ways to think about property. According to the authors, “The future of property innovation is unlikely to build on wholly transferable private property.” Instead, they discuss decomposing property rights, like permissioning access to privately or publicly controlled resources such as homes, cars, museums or parks. 

Recent: Corporate evolution: How adoption is changing crypto company structures

SBTs could grant access rights to a park or even a private backyard that are conditional and nontransferable. For example, I may trust you to enter my backyard and use it recreationally, but “that does not imply that I trust you to sub-license that permission to someone else,” notes the paper. Such a condition can be easily coded into an SBT but not an NFT, which is transferable by its very nature.

Backlash against NFTs?

Inevitably, speculation is settling on Buterin’s motivation for attaching his name and prestige to such a paper. Some media outlets suggested the Ethereum founder was overreaching or looking for the next big thing to spur a market rally, but “This doesn’t fit Vitalik’s typical approach,” noted Edwards.

Buterin’s motivation may be as simple as looking for another way to maintain and build Ethereum’s platform dominance. Or, perhaps more likely, the impetus “could be a backlash against the speculation and fraud with NFTs and looking to repurpose them into a technology that changes the world in a positive way,” Edwards told Cointelegraph.

In any event, the Soul paper shedding light on decentralized society, or DeSoc, performs a positive service in the view of Edwards and others, even if SBTs themselves eventually prove to be nonstarters. In the real world, one often doesn’t need an all-encompassing, perfect solution, just an improvement over what already exists, which today is centralized control of one’s data and online identity. Or, as the paper’s authors write:

“DeSoc does not need to be perfect to pass the test of being acceptably non-dystopian; to be a paradigm worth exploring it merely needs to be better than the available alternatives.”

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Identity and the Metaverse: Decentralized control

What will our identity look like in the Metaverse? A decentralized Web3 suggests it’ll be completely in our control, but growing amounts of information stored online suggest otherwise.

“The Metaverse” and “Web3” are the buzzwords of the moment, with their concepts permeating across the worlds of fintech, blockchain, and now even mainstream media. With decentralization thought to be at the core of the Web3 Metaverse, the promise of a better user experience, security and control for consumers is what’s driving its growth. But with users’ identities at the heart of the Metaverse, coupled with unprecedented amounts of data online, there are concerns over data security, privacy and interoperability. This has the potential to hinder the development of the Metaverse, but both regulated and self-sovereign identities could play an important role in ensuring that we truly own our identity and data within this new space.

Related: Digital sovereignty: Reclaiming your private data in Web3

What is the Metaverse?

Although the concept of the Metaverse has been around for a while, it was recently brought into the spotlight when Mark Zuckerberg chose to rename his company “Meta” (to the annoyance of many in the blockchain community!). With the digitalization of many aspects of our lives already underway, many argue that the Metaverse will touch everyone’s future, and it’s set to significantly change the way we interact with technology.

It’s widely contested as to what the Metaverse will look like and consist of, but it’s thought to be a catch-all for many interpretations in which the Metaverse will replicate the physical world in a digital context and enable similar interactions to what we experience in our day-to-day lives. In theory, it will encompass augmented reality, the digital economy and Web3.

Related: How NFTs, DeFi and Web 3.0 are intertwined

Inclusion and identity

The Metaverse presents an infinite number of opportunities for people and businesses from various sectors and differing needs. It was recently stated that one of the biggest changes within the Metaverse would be inclusion, meaning anyone with access to the internet will be able to utilize its benefits. This includes the 1 billion people worldwide who are currently unbanked finally being able to access the global economy via the Metaverse.

Notably, digital identities will lie at the core of the Metaverse, ranging from a digital avatar to customize using augmented reality to the ability to automatically book a restaurant online. It will give people of all genders, ages and backgrounds the chance to express themselves in new ways and will allow for new types of interactions and communities to form online. In this regard, some argue that it’s thought to be a safer space for any person to thrive in compared to the real world. However, with more data than ever being stored online comes concerns over trust and its privacy.

Related: The creator economy will explode in the Metaverse, but not under Big Tech’s regime

The decentralization of power and control

Blockchain technology using a decentralized model will underpin Web3 and the Metaverse, which is predicted to offer new levels of openness. Web2 tends to be thought of as a few centralized tech companies that harvest users’ data, and this practice has received criticism due to surveillance and exploitative advertising. In contrast, Web3 will be the opposite, which will empower all those involved, with users owning their digital assets, personal data and identity.

However, with such a huge number of players involved in creating and maintaining the Metaverse, ranging from those building the underpinning technologies to NFT creators and virtual reality and augmented reality producers, as well as the vast amount of sensitive information online, there are concerns as to whether users will actually have full control over their credentials. We’ve already seen the potential for damage through Facebook’s data breach a few years ago, and Cointelegraph recently highlighted a Facebook whistle-blower who has already raised concerns about the privacy of users’ information shared with Meta in the Metaverse.

The importance of self-sovereign identities

Forward-thinking tech companies are a step ahead of the game, though. A few of them have recognized the potential issue over control and privacy and have begun to develop game-changing solutions to ensure the decentralized control and protection of users’ information. They believe that the Metaverse needs to be designed on open standards, with self-sovereign identities (SSI) being the silver bullet in addressing trust within the Metaverse.

SSIs are digital identities focused on verified and authentic credentials linked to real-world verification data, such as biometrics, that are managed in a decentralized way. By utilizing blockchain technology and zero-knowledge proofs, users can self-manage their digital identities without depending on third parties to centrally store and manage their data. Most importantly, this information is stored permanently within a non-custodial wallet that is controlled by the user and accessed temporarily within the Metaverse when the owner decides. This verified data will give them access to and ownership over their assets by simply being themselves, and it is thought that this will fundamentally change the way data is owned and controlled by that user.

Related: Self-custody, control and identity: How regulators got it wrong

What role will regulation play in this?

Nevertheless, many argue that regulation also needs to play an important role within the Metaverse in order to give both consumers and businesses the confidence to operate in it and ensure that their data and identity is protected.

Twitter co-founder Jack Dorsey recently tweeted how he believes that Web3 won’t necessarily increase users' power in the way that many predict, since it will simply take that power away from the government and put it in the hands of venture capitalists investing in blockchain, or big tech companies like Meta. And, for this reason, we need regulatory oversight.

Many believe that countries will need to embrace the digital economy and Metaverse in order to compete in the global digital and economic spheres, but many of the existing regulations in place will need significant expansion to cover the Metaverse. We’ve already seen growing governmental regulation of the crypto space in the last few years, ranging from outright bans of crypto transactions in China to El Salvador adopting Bitcoin as legal tender, but in terms of identity and control of data in the Metaverse, there’s a long way to go. The European Union’s General Data Protection Regulation (GDPR) and the U.K.’s Data Protection Act could certainly play a part, but improvements are needed if we are to effectively protect consumers and the data they provide.

Related: The new path to privacy after EU data regulation fail

It’s clear that the Metaverse will lead to seismic change, with this new system architecture likely disrupting people, places and economies. With the hope of a new and better experience for users that addresses the issues of today, there are also huge levels of uncertainty surrounding the use of individual data. With new technologies emerging, there’s a considerable amount of preparation and consideration needed to ensure the Metaverse develops in a way that benefits everyone involved, and with identities at its heart, these factors are more important than ever.

This article does not contain investment advice or recommendations. Every investment and trading move involves risk, and readers should conduct their own research when making a decision.

The views, thoughts and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.

Lottie Wells is the senior PR and communications manager at Wirex. With over six years of experience in the fintech industry ranging from digital payments to global remittances, she has contributed to campaigns empowering access to the financial system and the mass adoption of cryptocurrency. She is a strong believer in the benefits of the digital economy, and is an advocate for both the sector and women’s involvement within it, having spoken at the EMEA Women in Payments Symposium and having contributed to publications such as The Asia Times.

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4-digit ENS domains spike in demand this week and continue soaring

Ethereum users rushing to purchase scarce three- and four-digit names have been driving NFT market sales activity.

Since Ethereum Name Service, or ENS, released 10,000 four-digit .eth domains ranging from 0000 to 9999, the nonfungible token collection has caused a stir among NFT investors, speculators and enthusiasts alike. After all 10,000 ENS names sold out in one day, the number of people registering for ENS names and purchasing these digit number names on secondary markets has significantly affected the market's trading volume.

According to a Dune Analytics dashboard for ENS, the spike in sales began on April 21, and the number of eth. name registrations has since jumped from 2,721 to 21,188 by April 28. Over the last seven-day period, ENS domains' trading volume on OpenSea climbed by 3,333% to 2,613 ETH, or $7.3 million, at the time of writing. The last 48 hours have seen the most ENS NFT trading in the secondary market with the most expensive domain so far, "008.eth," selling for 20 ETH, or $56,125, on April 29.

Each ENS web name is an NFT that is minted and sold like any other nonfungible token. These decentralized domains that end in .eth can act like Ethereum wallet addresses, cryptographic hashes and website URLs. As decentralized applications, wallets, exchanges and marketplaces increasingly support NFT usernames, whether from ENS or from competitors like Unstoppable Domains, Web3 users are embracing the value that can be tied to a digital identity.

Holders who have scooped up ENS names from 0-9999 have formed an exclusive Discord channel called the 10kClub. At the time of writing, nearly 4,000 ENS holders had joined this social club. Members even created a refrain that was continuously posted throughout the Discord chat stating, "I AM MY NUMBERS AND MY NUMBERS ARE ME." According to the 10kClub Twitter page, there is no roadmap. 

Consequentially, the app.ens.domains website has been crashing this past week and leading users to a 404 error page because the website couldn't be found on the server. On April 29, the ENS team tweeted multiple times that they are working to resolve the issue.

Related: The concept and future of decentralized Web3 domain names

Not just individuals but also major brands and corporations have recently registered their names with Ethereum Name Service, such as Puma and Budweiser. 

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