Wen Lambo? Lamborghini answers with new Animoca Web3 partnership
Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers.
Animoca Brands has partnered with luxury car maker Lamborghini to explore new Web3-based brand engagement initiatives, highlighting the expanding potential applications of blockchain technology.
The partnership will look to deliver unique Web-3-based digital experiences to Lamborghini’s fans and customers.
The partnership aims to position Lamborghini at the forefront of digital-asset-based customer experiences, according to an Aug. 8 announcement by Animoca brands.
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Author: Zoltan Vardai
